Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


Frasers Hospitality expands with 3 new properties
Frasers Hospitality has entered the market with the launch of three new properties in key commercial districts. The Capri by Fraser properties is a mix Read More



HappyFresh to launch 100 dark stores across SEA
HappyFresh has expanded its online grocery delivery platform with the launch of HappyFresh Supermarket, a new service supplied by the company’s own Read More

Fast Food looking to boost USD441 million in sales
Fast Food Indonesia (FFI), operators for KFC and Taco Bell is targeting sales to reach USD441 million this year (24% growth from 2021). The company will open 20 KFC  Read More



Texas Chicken reigns supreme
Texas Chicken Malaysia won Silver at the 2021 Putra Brand Awards under the ‘Restaurants & Fast Food’ category for the second time consecutively. The prize announced Read More



Ministop starts rebranding process
The Ministop convenience store chain is set for rebranding after Robinsons Retail Holdings (RRH) acquired a 40% stake from its Japanese partner. RRH will take full Read More



KFC aims to conquer breakfast market
In its quest to dominate the breakfast market, KFC Singapore is quadrupling its advertising and promotion budget for the next three years. The branch relaunched  Read More

Shakey’s Pizza opens first outlet at Lucky Plaza
For those unfamiliar with this pizza chain, Shakey’s Pizza was first established in the United States back in 1954, but gained exceptional popularity in the  Read More

Famed Japanese restaurant Nobu coming to town
Known for its celebrity clientele and its culinary offerings, Nobu, the fine dining spot is set to launch at the Four Seasons Hotel in May. Nobu combines Japanese  Read More



The Standard, Bangkok opens for business
The Standard, Bangkok is open for business. Located in one of the most iconic buildings in the city, the 155-room hotel is already a landmark – with rooms ranging Read More

Subway to expand presence
A new master franchise agreement with About Passion Co. will lead to Subway opening more than 700 new locations across Thailand over the next decade, expanding  Read More



3F partners with Borzo to deliver fresh chilled meat
Local poultry integrator 3F Viet Food is partnering with food delivery service provider, Borzo to deliver fresh chilled meat to customers in Ho Chi Minh City Read More