photo: Restaurants in newly established location in park
More and more restaurants are turning to various social platforms to promote their establishments as advertising in conventional print media can be prohibitively expensive. One popular method is the use of food review websites and food bloggers to promote their restaurants.
The food review websites provide detailed descriptions and pictures of the cuisines offered by the restaurants. In addition, a number of the food review websites take dining reservations on behalf of the restaurants. Written confirmations of seating availability and reservations are almost immediate.
On some occasions, the meals are advertised at a cheaper rate to attract people to make reservations through the food review websites. Walk-in diners do not enjoy these discounts. The discounted prices are available only if the bookings are carried out through the food review websites. These websites provide greater awareness for their restaurant clientele as well as achieve greater impact through their search engine marketing techniques.