USAPEEC ASEAN

Oriental Rostik Chicken Curry Flavour Rice Crackers (Source: Wai Yee Hong Supermarket)

Oriental Rostik Chicken Curry Flavour Rice Crackers (Source: Wai Yee Hong Supermarket)

A trip to the grocery store is never complete without stopping by the snack aisle, lined with rows and rows of potato chips in colorful packaging. It is no surprise that the popular western snack has gone viral in Asia. In fact, the region’s fondness for potato chips has inspired the production of some pretty unusual flavors with unique local twists, far beyond the basics like barbecue, sour cream and onion, and salt and vinegar.

 

Check out these special flavors:

 

Curry, Rice and a Little Spice 

You can find the best of both worlds in a bag of Oriental’s Rostik Chicken Curry Flavor Rice Crackers, a Malaysian hot-favorite. Light and affordable, this addictive snack is made from corn, rice, vegetable oil, chicken curry flavoring, salt and spices. Savor a mouthful of flavors with this triple threat that’s also easy to carry around. No more crying over spilled curry!

 

Deep-Fried for Your Soul 

Jack’n Jill’s Chick’n Skin Ni Mang Juan transforms the familiar Filipino treat Chicharrón, Fried Chicken Skin, into a bag of irresistible crunchy chips. Infused with Suka flavor, the chicken skin packs a punch with the sour and spicy kick of vinegar. Snack-lovers can say goodbye to long queues at restaurants and food kiosks with this timeless combo available at grocery stores and supermarts. Keeping to its tagline of “Simumot Hanggang Sa Huling Mumo”, chip-enthusiasts will enjoy this snack – down to its very last crumb.

Jack’n Jill’s Chick’n Skin Ni Mang Juan (Source: Amazing Jing for Life)

Jack’n Jill’s Chick’n Skin Ni Mang Juan (Source: Amazing Jing for Life)

 

Tastes just like Home

Indulge in locally flavored potato chips with Flavours of the East also known as F.East by Foodie Drools, a Singapore startup. Blending Asia’s diverse culture with its palatable cuisines, the brand adds complex flavors to snacks, inspired by local traditional dishes. These rich plated dishes can be found in a bag of F.East’s chips that come in Beef Rendang, Egg Prata with Fish Curry, Hainanese Chicken Rice and Laksa flavors.

F.East’s local-flavoured potato chips (Source: Provenance Distributions)

F.East’s local-flavoured potato chips (Source: Provenance Distributions)