The Ready-to-Eat (RTE) and Ready-to-Heat (RTH) food market is thriving in Southeast Asia, one household at a time. Thanks to its convenience and value for money, RTE and RTH foods are a perfect fit for busy lifestyles. Going beyond the typical fare of soups and instant noodles, brands are rolling out foods in under 10 minutes. So, get ready to just heat and eat.


Master Chef at Home

Filipino fast food chain, Jollibee Food Corp is turning its customers into professional home-chefs with their newly introduced Ready-to-Cook (RTC) products. Customers get to recreate their favorite Jollibee meals including the Marinated and Spicy Chicken, Beef Tapa and Longganisa (sausage) and Bacon. Available for takeaway and drive-thru purchases at select Jollibee stores, your family’s professional chef cooked meal is just minutes away. You can also pick up a pack of these scrumptious dishes at the local Robinson’s and Shopwise supermarkets for a limited time period. So, what are you waiting for?


Quick Meals in Pouches

For Ready-to-Heat (RTH) meals, Japanese food chain, Hokben in Indonesia has got you covered. Look out for their Beef Teriyaki, Beef Yakiniku and Chicken Teriyaki meals packed in 200g pouches. Available for delivery via Grab or self-collection with the Hokben mobile application, the RTH products come with a bottle of Extra Hot Chili Sauce for free. Just boil, steam or microwave these quick meals and eat to your heart’s content.

Hokben’s RTH Chicken Teriyaki with Shrimp Tempura and Japanese Rice (Source: Hokben)


Exotic Flavors in 3 minutes

Bringing Asian flavors to the table, Laukita Kemang offers RTE Skinpack Microwavable Food with no preservatives. With an array of choices, from Ayam Obor to Ayam Sambal Lado and Cakalang Merco, these dishes are simply drool-worthy. Impress your family and friends with these exotic flavored meals made in just three minutes. These meals are frozen, skin-packed in trays and can be microwaved, sautéed, steamed or boiled. No need for tedious hours spent cooking – just warm it up and enjoy.

Microwavable RTH foods with no preservatives (Source: Laukita)