USAPEEC’s joint retail promotion with the Lotte supermarket chain proved to be a big hit with local consumers. Four outlets from Ho Chi Minh City, and one from Bihn Duong City participated in the month-long promotion held in July. Many shoppers stopped by to chat with local promoters to learn more about U.S. poultry, and in particular U.S. chicken. Aside from the posters and TV monitor screens promoting the quality and versatility of U.S. poultry, consumers took away product brochures and thermal bags. Vietnamese consumers are turning more to chicken meat as an alternative protein source due to the high pork prices. They also found U.S. chicken to be healthy and nutrient-dense, and ideal for deep-frying, grilling and steaming.

Display of U.S. chicken in chillers