All posts by: usapeecadmin

It’s the most wonderful time of the year. Trees are glistening, holiday carols are playing, and the air is buzzing with festive cheer – yes, Christmas is here! Unlike previous years, Christmas parties this year will have to take a step back as we do our part to stay...

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The American Egg Board and USAPEEC organized a series of live cooking demonstrations featuring U.S. powdered eggs. Held over the months of August, October and November, the series promoted the versatility of powdered eggs in baked pastry and savory dishes. In her cooking demonstrations, Chef Sophia Loy showcased the...

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USAPEEC, partnering with Disciples Escoffier International (DEI), Singapore Delegation held three masterclasses on U.S. poultry at the SHATEC Institute. A total of 101 students participated in the masterclasses held October 21, November 13, and November 27, respectively. Well-known chefs Neo Jun Hao, Marvas Ng and Koh Han Jie conducted...

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The eggnog is believed to have originated from a drink called a “posset” consisting of hot curdled milk, ale or wine, and spices. It was popular around Christmas time because of its warm temperature and the addition of flavors like cinnamon, nutmeg, and vanilla bean that embodied the winter season. Over the years,...

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Ordinarily, cabin dining has never been a people-pleaser. But with travel restrictions, there seems to be a new appreciation for the flying experience, complete with food service on the ground. This has spurred Singapore Airlines (SIA) to convert one of its grounded planes into a pop-up eatery. For two...

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This year has been especially challenging for parents, having to juggle work and home-based learning for their kids. Now that the school holidays are here, families are trawling through the web for creative things to do together. One activity that is gaining traction, especially this close to Christmas is...

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Traveling to Japan (or anywhere in the world!) is near impossible right now.  Fret not, KFC Singapore is bringing the Land of the Rising Sun to you this holiday season. Consumers visiting select KFC stores will be able to dine in a booth hosting a scenic view of Mount...

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They’re here! The new and much-improved buyer’s guides for U.S. chicken, turkey, and eggs are now available on the USAPEEC website. Thanks to funding from the United Soybean Board and the National Corn Growers Association, the new guides are chocked full of information. Buyers have a link to submit a trade lead...

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The second U.S. Poultry Masterclass held September 9, drew a participation of 47 culinary students from the Singapore Hotel and Tourism Education Centre (SHATEC). The students recently completed the poultry curriculum as part of the current academic year. Chef Heman Tan led the session with a demonstration of two dishes...

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USAPEEC’s joint retail promotion with the Lotte supermarket chain proved to be a big hit with local consumers. Four outlets from Ho Chi Minh City, and one from Bihn Duong City participated in the month-long promotion held in July. Many shoppers stopped by to chat with local promoters to...

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