Export Assistance: Malaysia

Food Processing Ingredients|Food Processing Ingredients|Kuala Lumpur|Malaysia|04/15/2020

Although Malaysia’s multibillion-dollar food processing industry has been significantly disrupted in the short-term by the COVID-19 pandemic, the sector is fairly robust and has been identified by the Malaysian Government as a crucial component of future national economic growth. The Malaysian food processing industry includes several multinational corporation facilities and the main products produced are beverages, canned seafood, canned fruits, canned vegetables, confectionery, dairy products, noodles and bakery products. Top prospective U.S. food processing ingredient products for the Malaysian market include dairy, frozen potatoes, tree nuts and processed fruits.
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Food and Agricultural Import Regulations and Standards Export Certificate Report|FAIRS Export Certificate Report|Kuala Lumpur|Malaysia|01/23/2020

This report provides information on the export certification requirements of the Government of Malaysia. This report supplements the Malaysia Food and Agricultural Import Regulations and Standards (FAIRS) – Country Report 2019.
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Annual 2019|Exporter Guide|Kuala Lumpur|Malaysia|1/30/2019

Malaysia’s multi-billion dollar food industry is driven by an expanding economy, increased consumer spending and a very healthy tourism industry. Although the country’s halal requirements complicate trade for certain products, Malaysia’s trade and regulatory policies are relatively open and provide opportunities for a broad range of imported foods and beverages. Malaysia’s total agricultural product imports in 2017 reached nearly $16 billion USD, roughly 6.5 percent of which was sourced from the United States.
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FAIRS Export Certificate Report 2018|FAIRS Export Certificate Report|Kuala Lumpur|Malaysia|4/10/2019

This report provides information on the export certification requirements of the Government of Malaysia.  This report supplements the Malaysia Food and Agricultural Import Regulations and Standards (FAIRS) – Country Report 2018.

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FAIRS Export Certificate Report 2018|FAIRS Export Certificate Report|Kuala Lumpur|Malaysia|4/10/2019

This report provides information on the export certification requirements of the Government of Malaysia.  This report supplements the Malaysia Food and Agricultural Import Regulations and Standards (FAIRS) – Country Report 2018.

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Annual 2018|Exporter Guide|Kuala Lumpur|Malaysia|2/14/2019

Malaysia’s multi-billion dollar food industry is driven by an expanding economy, increased consumer spending and a very healthy tourism industry.  Although the country’s halal requirements complicate trade for certain products, Malaysia’s trade and regulatory policies are relatively open and provide opportunities for a broad range of imported foods and beverages.

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Annual Exporter Guide 2018 | Kuala Lumpur | Malaysia |30/01/2019

Malaysia’s multi-billion dollar food industry is driven by an expanding economy, increased consumer spending and a very healthy tourism industry. Malaysia’s total agricultural product imports in 2017 reached nearly $16 billion USD, roughly 6.5 percent of which was sourced from the United States.

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Registration of Dairy Products Facilities Exporting to Malaysia|Kuala Lumpur|Malaysia|11/13/2018

This GAIN report serves as a quick reference for the U.S. dairy industry about Malaysia’s new registration requirements required for suppliers of dairy products to the Malaysian market from all origins. It provides historical and trade context, overview of the registration process, halal requirements, and registration advice.

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Annual 2018|Retail Foods|Kuala Lumpur|Malaysia|7/4/2018

Malaysia’s retail sector is forecast to spur consumer spending in retail food and beverage industry with the abolishment of Goods & Services Tax (GST) effective June 1, 2018. It is expected that food and beverage retail prices will be slightly lower around three per cent from savings of input costs.
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FAIRS Export Certificate Report 2017|Food and Agricultural Import Regulations and Standards – Certification|Kuala Lumpur|Malaysia|11/30/2017
The report updates readers on the new JAKIM Halal requirements for processing plants of “Animal based further products, milk and egg products.” This is to include processed dairy products such as whey, ice cream, and cheese.
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FAIRS Country Report 2017|Food and Agricultural Import Regulations and Standards – Narrative|Kuala Lumpur|Malaysia|11/30/2017
This is an update to Post’s standing FAIRS report, with an update on JAKIM Halal requirements for “animal based further products, milk and eggs products”; and guidelines on implementation of analysis fees for imported foods which are assigned “Hold, Test and Release” (HTR) examination level, pages 22 and 23.
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Annual 2017|Exporter Guide|Kuala Lumpur|Malaysia|11/24/2017
With per capita income of over $9,120 and a middle and upper class making up 50 per cent of the population, Malaysia shows good potential for growth as a market for high value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet food, dried fruits, nuts, frozen potatoes, and processed juices.
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Annual 2017|Food Service – Hotel Restaurant Institutional|Kuala Lumpur|Malaysia|11/24/2017
Malaysia has a dynamic hotel and restaurant industry. Changing lifestyles and growing middle class underpin demand. Key U.S. prospects for the HRI sector include dairy products, frozen potatoes, fresh and dried fruits, nuts, sauces, and juices. Halal certification is essential except for pork products. Halal and other technical barriers hinder meat and poultry export opportunities.
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Annual 2017|Retail Foods|Kuala Lumpur|Malaysia|11/14/2017
Malaysia’s retail sector is forecast to grow at three per cent due to cautious consumer spending, increased subsidy rationalization and effects from the introduction of a goods and services tax effective April 1, 2015. This is in line with GDP growth of four per cent projected by GOM. U.S. fresh fruit, fresh and frozen potatoes, dairy products, snack foods (including nuts), prepared grocery products, and pet foods have good prospects.
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Annual 2017|Food Processing Ingredients|Kuala Lumpur|Malaysia|11/7/2017
The overall food processing sector is growing at about three per cent per year, with dairy, bakery, and processed fish products among the leading sectors. Halal compliance is not necessary for processed food. However, it is advisable for U.S. food exporters to have their products Halal certified if they wished to enter Malaysia’s market. However, for poultry, beef, dairy, and egg products, the Department of Veterinary Services (DVS) made it compulsory for the products to be Halal certified as of June 2017.
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FAIRS Export Certificate Report 2016|Food and Agricultural Import Regulations and Standards – Certification|Kuala Lumpur|Malaysia|12/14/2016

This is an update to Post’s Standing FAIRS Export Certificate Report. No significant changes to report from the previous submission.
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FAIRS Country Report 2016|Food and Agricultural Import Regulations and Standards – Narrative|Kugala Lumpur|Malaysia|12/14/2016

This is an update to Post’s Standing FAIRS Report, with few changes to the previous submission.
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Annual 2016|Food Service – Hotel Restaurant Institutional|Kuala Lumpur|Malaysia|12/8/2016

Malaysia has a dynamic hotel and restaurant industry. Evolving lifestyles and burgeoning middle class underpin demand. Key U.S. prospects for the HRI sector include dairy products, frozen potatoes, fresh and dried fruit, nuts, sauces, and juices. Halal certification is essential, except for pork products. Halal and other technical barriers hinder meat and poultry export opportunities.
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Annual 2016|Retail Foods|Kuala Lumpur|Malaysia|11/24/2016

Malaysia’s retail sector is forecasted to grow at three per cent due to cautious consumers spending, increased subsidy rationalization, and introduction of a new goods and services tax. U.S. fresh fruit, fresh and frozen potatoes, dairy products, snack foods (including nuts), prepared grocery products, and pet food have great prospects.
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Annual 2016|Food Processing Ingredients|Kuala Lumpur|Malaysia|11/23/2016

The overall food processing sector is growing at about five per cent per year, with dairy, bakery, and processed fish products among the leading sectors. Halal compliance, though not necessary, is a must if U.S. food exporters wish to enter Malaysia’s market. New manufacturing facilities are being built, both to meet domestic needs and for export. Best U.S. prospects include dairy powders, dried and preserved fruits and vegetables, wheat, soybeans, beef, poultry, pollock, lobsters, and nuts.
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Annual 2016|Food Processing Ingredients|Kuala Lumpur|Malaysia|11/23/2016

The overall food processing sector is growing at about five per cent per year, with dairy, bakery, and processed fish products among the leading sectors. Halal compliance, though not necessary, is a must if U.S. food exporters wish to enter Malaysia’s market. New manufacturing facilities are being built, both to meet domestic needs and for export. Best U.S. prospects include dairy powders, dried and preserved fruits and vegetables, wheat, soybeans, beef, poultry, pollock, lobsters, and nuts. Download (PDF)


Annual 2016|Exporter Guide|Kuala Lumpur|Malaysia|11/10/2016

With per capita income of over $9,152 and a middle and upper class making up 50 per cent of the population, Malaysia shows good potential for growth as a market for high value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet food, dried fruits, nuts, frozen potatoes, and processed juices. Download (PDF)


Annual 2015|Food Service – Hotel Restaurant Institutional|Kuala Lumpur|Malaysia|4/26/2016

Malaysia has a dynamic hotel and restaurant industry. Changing lifestyles and growing middle class underpin demand. Key U.S. prospects for the HRI sector include dairy products, frozen potatoes, fresh and dried fruits, nuts, sauces, and juices. Since Halal certification is essential, other technical barriers hinder meat and poultry export opportunities. Download (PDF)


Annual 2015|Exporter Guide|Kuala Lumpur|Malaysia|4/26/2016

With GDP per capita income of over $10,800 and a middle and upper class making up 50 per cent of the population, Malaysia shows good potential for growth as a market for high-value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet foods, dried fruits, nuts, frozen potatoes, and processed juices. Download (PDF)


FAIRS Country Report 2015 Annual|Food and Agricultural Import Regulations and Standards – Narrative|Kuala Lumpur|Malaysia|1/7/2016

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Annual 2015|Food Processing Ingredients|Kuala Lumpur|Malaysia|1/7/2016

The overall food processing sector is growing at about 5 percent per year, with dairy, bakery, and processed fish products among the leading sectors. Halal compliance, though not necessary, is a must if U.S. food exporters wish to enter Malaysia’s market. New manufacturing facilities are being built both to meet domestic needs as for export. Best U.S. prospects include dairy powders, dried and preserved fruits and vegetables, wheat, soybeans, Pollock, and nuts. Download (PDF)


New Conditions on Citrus Imports Begin|Citrus|Kuala Lumpur|Malaysia|1/13/2015

Starting 1 January, 2015, importers of U.S. fresh citrus (oranges and lemons) are required to obtain an import permit, and shipments will need a phytosanitary certificate with attestations related to freedom from fruit flies and citrus greening. These new requirements will not apply to shipments that departed prior to 31 December, 2014, and that arrive before 28 February. Download (PDF)


Source of Growing Demand for U.S. Products in the Food Service Sector – Hotel Restaurant Institutional, Kuala Lumpur, Malaysia|11/28/2014

Malaysia has a dynamic hotel and restaurant industry, and changing lifestyles and growing middle class underpins demand. Key U.S. prospects for the HRI sector include dairy products, frozen potatoes, fresh and dried fruit, nuts, sauces, and juices. Halal certification is essential. Halal and other technical barriers hinder meat and poultry export opportunities. Download (PDF)


Annual 2014|Retail Foods|Kuala Lumpur|Malaysia|11/21/2014

Boosted by solid economic performance, and robust domestic demand, Malaysia’s retail sector is forecast to grow six percent annually. U.S. Fresh fruit, fresh and frozen potatoes, dairy products, snack foods (including nuts), prepared grocery products, and pet food have great prospects. Download (PDF)


Food Processing Ingredients|Kuala Lumpur|Malaysia|11/13/2014

The overall food processing sector is growing at about 5 percent per year, with dairy, bakery, and processed fish products among the leading sectors. New manufacturing facilities are being built both to meet domestic needs as for export. Best U.S. prospects include dairy powders, dried and preserved fruits and vegetables, wheat, soybeans, pollock, and nuts. Download (PDF)


Annual 2014|Exporter Guide|Kuala Lumpur|Malaysia|11/5/2014

With per capita income of over $10,500 and a middle and upper class making up 61 percent of the population, Malaysia shows good potential for growth as a market for high value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet foods, dried fruits, nuts, frozen potatoes and processed juices. Download (PDF)


Wine: Product Brief

Malaysia has a relatively small consumer base for wine. Australia is the dominant supplier. U.S. wines have about 6 percent market share. Nonetheless, U.S. sales were a record in 2013, and U.S. wines can build upon this through more educational and promotion efforts. Download (PDF)


2014|Biotechnology and Other New Production Technologies|Kuala Lumpur|Malaysia|8/1/2014

There are no significant developments to report since the 2013 report: 1) No GE crops are approved for planting; 2) GE papaya research approved in 2013 is still only for confined trials; 3) Only a few corn and soybean GE events have been authorized for import and market release; 4) The GE labelling guidelines are still not being enforced; and 5) Release of GE mosquitos to fight dengue is still pending. Download (PDF)


FAIRS Export Certificate Report 2013|Food and Agricultural Import Regulations and Standards – Certification|Kuala Lumpur|Malaysia|1/24/2014

This is an update to Post’s Standing FAIRS Export Certificate report. No significant changes to report from the previous submission. Download (PDF)


New Import Requirements for certain products|FAIRS Subject Report|Kuala Lumpur|Malaysia|12/30/2013

Malaysia’s National Plant Protection Organization recently announced that beginning 1 July 2014, imports of certain products derived from plants will require a phytosanitary certificate and import permit. Malaysia will soon notify the WTO of these new requirements and will inform trading partners what will be specifically required in the certificates. These new requirements will apply to several products of U.S. interest, including soybeans, corn, citrus, and cotton. Download (PDF)


2013 Annual|Exporter Guide|Kuala Lumpur|Malaysia|12/26/2013

Malaysia continues to be a net importer of food products with annual imports of $15 billion, including consumer-oriented and fishery product imports of $6.3 billion. With per capita income of over $9,890 and a middle and upper class making up 61 percent of the population, Malaysia shows good potential for growth as a market for high value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet foods, dried fruits, nuts, frozen potatoes and processed juices. Download (PDF)


FAIRS Country Report 2013|Food and Agricultural Import Regulations and Standards – Narrative|Kuala Lumpur|Malaysia|12/26/2013

This is an update to Post’s standing FAIRS report, with few changes to the previous submission. On change of significance: In July 2014, the Ministry of Health is scheduled to begin enforcing mandatory labeling of food and food ingredients obtained through modern biotechnology. Download (PDF)


Annual 2013|Retail Foods|Kuala Lumpur|Malaysia|12/11/2013

Boosted by solid economic performance, and robust domestic demand, Malaysia’s retail sector is forecast to grow ten percent annually. U.S. Fresh fruit, fresh and frozen potatoes, dairy products, snack foods (including nuts), and pet food have broad appeal and excellent opportunities in Malaysia’s retail sector. Download (PDF)