Export Assistance: Philippines

Annual 2019|Exporter Guide|Manila|Philippines|12/17/2019

The United States is the Philippines’ largest supplier of agricultural products with a 28 percent market share. In 2018, the Philippines ranked as the eleventh largest global market for U.S. agricultural exports, with soybean meal, wheat, dairy products, pork and pork products, and poultry as the top five products. Buoyed by strong consumer spending, the Philippine economy is forecast to grow six percent amidst global market uncertainty. Despite slowdown in the first three quarters, FAS Manila is optimistic that sales of U.S. agricultural products to the Philippines will reach a record $3 billion by year-end as shipments arrive in time for the holiday season, surpassing the previous year by 1.5 percent. High-value consumer-oriented food and beverage products are the best prospects for future export growth, including pork, cheese and cheese products, frozen and powdered eggs, fresh fruits and vegetables, and processed fruits and vegetables.

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2019 Food Retail Sectoral Report|Retail Foods|Manila|Philippines|7/19/2019

The Philippine food retail sector continues to grow, providing opportunities for increased exports of U.S. high-value food and beverages. The food retail industry sold a record $47.7 billion in 2018, and Post forecasts sales in 2019 at nearly $50 billion. Driven by rising incomes, a growing population, and a strong preference for American brands, the Philippines imported $1.09 billion of U.S. consumer-oriented products in 2018.

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Mechanically Separated Poultry Tariffs Reduced|Trade Policy Monitoring|Manila|Philippines|7/8/2019

On June 13, 2019, President Duterte issued Executive Order No. 82 (EO 82), reverting tariff rates for Mechanically Deboned or Mechanically Separated Poultry (MDM/MSP) to five percent for chicken and 20 percent for frozen whole turkey. These rates had previously jumped to 40 percent as a result of the recent passage of the Rice Tariffication Law, but will now remain at the lower tariff until December 31, 2020.

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Wheat, Corn, Rice, Milled Philippine Grain and Feed Update|Grain and Feed|Manila|Philippines|6/19/2019

Post concurs with the official USDA estimates for wheat, corn and rice.

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Rice Tariffication Guidelines Approved |Grain and Feed|Manila|Philippines|4/16/2019

Joint Memorandum Circular (JMC) 01-2019 which embodies the implementing guidelines that will govern Republic Act No. 11203 which liberalizes Philippine rice imports, were approved on March 5, 2019.

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Rice Tariffication Law Enacted|Grain and Feed|Manila|Philippines|2/21/2019

On February 14, 2019 President Rodrigo Duterte signed into law Republic Act (RA) No 11203 which replaces rice import Quantitative Restrictions with tariffs.  Implementing Rules and Regulations (IRRs) will be issued within 45 days, and are expected to clarify specific roles of the various agencies involved in the implementation of RA 11203.  Increased rice imports are expected mainly from Association of Southeast Asian Nations-member countries as a result of RA No. 11203.

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FAIRS Annual Country Report|FAIRS Annual Country Report|Manila|Philippines|2/13/2019

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information.  It also provides points of contact for key Philippine government authorities, U.S. government agencies, and trade associations. Section I on the Food Safety Act and Section VII on genetically engineered foods have been updated.

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FAIRS Export Certificate Report|FAIRS Export Certificate Report|Manila|Philippines|2/13/2019

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information.  It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations.
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Food and Agricultural Import Regulations and Standards Report | FAIRS Annual Country Report | Philippines | 12/14/2018 |

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies, and trade associations.

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Food and Agricultural Import Regulations and Standards Report | FAIRS Export Certificate Report | Philippines |12/14/2018 |

This report outlines Philippine government requirements for the importation of food and

agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information.

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Food Service|Hotel Restaurant institutional|Manila|Philippines|10/17/2018|

The stronger purchasing power of Philippine consumers, growing middle class, and increasing urbanization drove a higher frequency of dining out. FAS Manila projects eight percent growth in the HRI sector with sales of US$14.08 billion in 2018. This growth in the food service industry will provide greater opportunities for exports of U.S. food and beverage products to the Philippines. Download (PDF)


FAS Strengthens Partnership with Purchasing Managers of HRI Sector|CSSF Activity Report Food Service – Hotel Restaurant Institutional Promotion Opportunities|Manila|Philippines|10/11/2018

In partnership with Potatoes USA, McCain International,  Simplot, and nineteen importers, FAS Manila hosted a combination of seminar series and table top trade show featuring U.S. products, providing the country’s leading hotel and restaurant buyers with best practices on the use and handling of these products, followed by the opportunity to sample and make purchasing plans with importers. Participants have reported to booking immediate sales in the range of $40,000 over the next three to six months.
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2018 Retail Foods Sectoral Report|Retail Foods|Manila|Philippines|10/11/2018

The continuous expansion of food retail industry in the Philippines creates robust opportunities for U.S. exporters of U.S. high-value, consumer-oriented food and beverage products. Due to increased consumer spending backed by sustained-strong economy, the food retail sector reached six per cent growth with $46.3 billion sales in 2017.
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Culinary Competition Highlights US Fine Foods|CSSF Activity Report Food Service – Hotel Restaurant Institutional|Manila|Philippines|5/24/2018

FAS Manila, in partnership with De La Salle-College of Saint Benilde, Enderun Colleges and Lyceum of the Philippines University, organized the first-ever Great American Taste Culinary Competition on May 5, 2018 to showcase the availability, variety, quality, and applications of U.S. beef, cheese, nuts, potatoes, raisins, and turkey. The event gained press coverage and social media traction.
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Prospects for US Ingredients in Flourishing Philippine Food Processing Industry|Food Processing Ingredients|Manila|Philippines|3/22/2018
The Philippines’ rapidly expanding processed foods and beverages industry presents robust opportunities for U.S. exporters of agricultural raw materials and high-value ingredients. The industry’s gross value-added output amounted to US$28.9 billion in 2016. Roughly 90 per cent of the industry’s output is consumed domestically; as quality and efficiency continue to improve, the Philippines will be in a position to exploit export opportunities in the region due to its strategic location.
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2017 HRI Food Service|Food Service – Hotel Restaurant Institutional|Manila|Philippines|3/22/2018
Increased spending and growing dining habits of the emerging middle class in the Philippines has contributed to the growth of the HRI sector by 6.7 per cent from 2015 with sales of US$12 billion. This growth in the foodservice industry provides greater opportunities for exports of U.S. food and beverage products to the Philippines.
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FAIRS Export Certificate Report|Food and Agricultural Import Regulations and Standards – Certification|Manila|Philippines|1/18/2018

This report outlines the Philippine government’s requirements for the food and agricultural import products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies, and trade associations.
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2017 Food Retail Sectoral Report|Retail Foods|Manila|Philippines|12/6/2017
The growing expansion and increase in sales of food retailers in the Philippines create opportunities for more exports of U.S. high-value consumer-oriented food and beverage products. Driven by a growing population, strong domestic consumption, and a buoyant economy, the food retail sector reached a growth of $45.3B in sales in 2016, a four per cent increase from $43.5 in 2015.
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U.S. Fine Foods Show Targets Davao for Increased Sales |Export Accomplishments – Events Export Accomplishments – Marketing, Trade Events and Shows Export Accomplishments – Other Food Service – Hotel Restaurant Institutional Retail Foods|Manila|Philippines|12/1/2017
Davao City is a rapidly growing market in the southern Philippine island of Mindanao. As Manila reaches the limits of its growth, markets like Davao and Cebu are expected to become the drivers for consumer growth. As part of its long-term strategy, the USDA’s Foreign Agricultural Service office in Manila has targeted Davao with multiple events, including the U.S. Fine Foods Show in June, 2016.
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Workshop on Common Food Names and GI|Trade Policy Monitoring|Manila|Philippines|11/15/2017
If properly used, Geographical Indications (GIs) have important potential to add value for agricultural producers, but can also easily be misused to stifle trade in products with common food names. In September, FAS/Manila joined forces with the Philippine Intellectual Property Office to host a one-day workshop on Common Food Names and GIs.
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Dairy, Milk, Fluid, Dairy, Milk, Nonfat Dry, Dairy, Dry Whole Milk Powder, Dairy, Cheese Situation and Outlook |Dairy and Products|Manila|Philippines|10/18/2017
The Philippines imports virtually all of its dairy products, especially milk powder, as domestic production cannot meet the country’s dairy requirement of 2.0 million metric tons (MMT) liquid milk equivalent (LME), according to the National Dairy Authority (NDA). Total imports in 2017 are forecast to drop slightly to 2.5 MMT from a high of 2.77 MMT in 2016 as a result of rising dairy prices. Major suppliers are New Zealand (39 per cent), the United States (24 per cent) and Australia (6 per cent).
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Prospects for US Ingredients in Burgeoning Philippine Food Processing Industry|Food Processing Ingredients Sector|Manila|Philippines|10/16/2017
The Philippines is rapidly expanding production of processed foods and beverages, presenting robust opportunities for U.S. exporters of agricultural raw materials and high-value ingredients. In 2016, the industry’s gross value-added output increased ten per cent over the previous year to $28.9 billion. Roughly 90 per cent of the industry’s output is consumed domestically; as quality and efficiency continue to improve, the Philippines will be in a position to exploit export opportunities in the region.
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2017 Annual |Exporter Guide|Manila|Philippines|10/6/2017
The U.S. continues to be the Philippines’ largest supplier of agricultural products, and the Philippines is its 11th largest global market. U.S. agricultural exports to the Philippines increased 11 per cent to $2.5 billion in 2016, driven by a robust economy and strong consumer spending. The top U.S. exports in 2016 were soybeans & soybean meal, wheat, dairy products, red meats, and prepared food. Traders forecast export sales in 2017 will increase seven percent to $2.75 billion.
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2017 Dog and Cat Food Brief|Product Brief|Manila|Philippines|7/26/2017
The Philippines is the largest export market in Southeast Asia and the tenth largest in the world for U.S. dog and cat food. Exports of U.S. dog and cat food to the Philippines more than tripled over the past ten years and reached $26.2 million in 2016, up ten per cent over the previous year. The booming economy and higher disposable income contributed to the healthy export performance. FAS Manila forecasts U.S. exports of dog and cat food to the Philippines will reach $28.8 million by the end.
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New Philippine Tariff Code 2017-2020 |Trade Policy Monitoring|Manila|Philippines|6/21/2017
Executive Order No. 20 (EO 20) prescribed the Most Favored Nation tariff schedule for 2017 to 2020 for all products, including all food and agriculture, effective June 17, 2017.
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FDA to Regulate Processed Food Products|FAIRS Subject Report|Manila|Philippines|6/20/2017

The Philippine Department of Agriculture Bureau of Animal Industry issued Memorandum Circular No. 4 which announced that effective July 1, 2017; it would no longer issue Sanitary and Phytosanitary Import Clearances (SPSIC) for processed food products of animal origin intended for human consumption. The Department of Health (DOH) through the Food and Drug Administration (FDA) shall be responsible for the overall regulation of all activities pertaining to processed foods.
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Philippine Agriculture Declines in 2016 |Agricultural Situation|Manila|Philippines|1/26/2017
Philippine agriculture contracted 1.4 per cent in 2016, attributed mostly to damage from typhoons Karen and Haima during the fourth quarter. The crops subsector declined 3.3 per cent, while the fisheries subsector shrunk 4.2 per cent. However, the livestock and poultry subsectors expanded 4.6 per cent and 1.4 per cent, respectively. On average, overall farm gate prices increased 3.4 per cent.
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FAIRS Export Certificate Report|Food and Agricultural Import Regulations and Standards – Certification|Manila|Philippines|1/16/2017
This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies, and trade associations.
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FAIRS Country Report|Food and Agricultural Import Regulations and Standards – Narrative|Manila|Philippines|1/16/2017
This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies, and trade associations. Section I on the Food Safety Act and Section VII on Genetically Modified Organisms have been updated.
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HRI Sectoral Report|Food Service – Hotel Restaurant Institutional|Manila|Philippines|12/20/2016

The food service industry in the Philippines continues to expand as more shopping malls and new hotels are opened throughout the country. The influx of foreign-branded restaurants, coupled with the growing affluence of Filipino consumers, has also contributed to the growth of the HRI sector. This growth in the food service industry provides greater opportunities for exports of U.S. food and beverage products to the Philippines.
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2016 Retail Foods Sectoral Report|Retail Foods|Manila|Philippines|12/22/2016

Acquisitions of smaller local supermarket chains in the food retail industry made by key retail giants coupled with their continuous expansion contributed to the dynamic growth of the industry in 2015. Driven by strong economic growth and increased consumer spending, modern grocery retailers showed significant growth over the past five years. The ongoing growth of the food retail industry denotes bigger opportunities for exports of U.S. food and beverage products to the Philippines.
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2016 Annual|Exporter Guide|Manila|Philippines|12/2/2016

The U.S. continues to be the Philippines’ number one supplier of agricultural products, and the Philippines is its tenth largest global market. Sales of U.S. agricultural exports to the Philippines declined 15 per cent to $2.3 billion in 2015 due to the strong U.S. dollar, distribution challenges, and intense competition. The top five U.S. exports by value were soybeans & soybean meal, wheat, dairy products, prepared food, and pork.
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Invalidation of Import Permits Disrupts Imports of Agricultural Prod|Trade Policy Monitoring|Manila|Philippines|12/2/2016

The Philippine Department of Agriculture has required revalidation of the import certificates for agricultural products. No official procedure was posted for the process, creating confusion for importers. It appears that the online system to apply for new permits has been restored, although no new permits are confirmed as being issued. Import permits must be issued prior to shipping a cargo.
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U.S. Ingredients Flourish in Philippine Food Processing Industry|Food Processing Ingredients|Manila|Philippines|11/11/2016

The Philippines’ rapidly expanding production of processed food and beverage (F&B) presents robust opportunities for U.S. exporters of agricultural raw materials and high-value ingredients. In 2015, the F&B processing industry’s gross value-added output increased three per cent over the previous year and reached $27.8 billion. Roughly 90 per cent of the Philippine F&B processing industry’s output is consumed domestically, with excellent growth prospects stemming from the country’s resilient economy and strong consumer base.

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Philippine Biotechnology Update|Biotechnology – GE Plants and Animals|Manila|Philippines|9/16/2016

In August 18, 2016, the Philippine Supreme Court (SC) issued its final ruling which reversed its December 8, 2015 decision that stopped the field testing, propagation, commercialization, and importation of genetically enhanced (GE) products in the country. The SC final ruling also confirmed that the Joint Department Circular (JDC) superseded the Department of Agriculture’s Administrative Order No. 8 (AO 8). Current delays encountered in the processing of biosafety applications as a result of the change.

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Showcase of US Fine Foods and Beverages Attract Top Food Franchises|CSSF Activity Report Food Service – Hotel Restaurant Institutional|Manila|Philippines|7/19/2016

In a first-time cooperative marketing effort with the U.S. Commercial Service–Manila, the Foreign Agricultural Service in Manila organized a combination trade show/reception with key decision makers from major food franchises and foodservice players across the Philippines. Download (PDF)


Philippine-EFTA Free Trade Agreement Signed|Trade Policy

The Philippines and member states of the European Free Trade Association (EFTA), namely, Iceland, Liechtenstein, Norway, and Switzerland, signed a comprehensive and broad Free Trade Agreement (FTA) on April 28, 2016. In general terms, the EFTA abolishes all customs duties on industrial products as of the entry into force of the Agreement, whereas the Philippines will gradually lower or abolish its duties on the vast majority of such products. Download (PDF)


Philippine Agriculture Declines in the First Quarter of 2016|Agricultural Situation|Manila|Philippines|5/24/2016

Philippine agriculture contracted 4.53 per cent in the first quarter of 2016 due to a prolonged dry spell and damages caused by typhoons in the later part of 2015. The crops subsector declined 8.55 per cent during the period with rice and corn output shrinking 9.97 and 19.07 per cent respectively from the previous year’s level. On the other hand, domestic livestock production expanded 4.66 per cent while the local poultry industry grew 1.01 per cent from their year ago levels. Download (PDF)


U.S. Wines Remain Strong in Booming Philippines Market|Manila|Philippines

The U.S. has long been the leading supplier of wines to the Philippines. Since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2015, U.S. wine exports to the Philippines reached 3.3 million liters, valuing at US$9.8 million, which is an increase of 35 and 23 per cent respectively from the previous year. FAS Manila estimates 2016 exports to reach a record 3.7 million liters at US$11 million. The prospects for expansion are exceptionally positive despite tariffs and taxes inflating the finalized prices. Download (PDF)


FAIRS Export Certificate Report|Food and Agricultural Import Regulations and Standards – Certification|Manila|Philippines|12/23/2015

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations. Download (PDF)


Expanding Philippine Food Retail-A Bigger Opportunity for U.S. F and B|Retail Foods|Manila|Philippines|1/7/2016

New players in the food retail industry and continuous expansion of existing retailers contributed to the dynamic growth of the industry in 2014. Driven by strong economic growth and increased consumer spending, modern grocery retailers showed significant growth over the past five years. The continuous growth of the food retail industry denotes bigger opportunities for more exports of U.S. food and beverage products to the Philippines. Download (PDF)


FAIRS Country Report|Food and Agricultural Import Regulations and Standards – Narrative|Manila|Philippines|12/23/2015

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations. Section I on the Food Safety Act, Section II on Labelling, Section VI on Food Product Registration, Section VII on F… Download (PDF)


2015 Annual|Exporter Guide|Manila|Philippines|12/11/2015

The U.S. continues to be the Philippines’ number one supplier of agricultural products, and the Philippines is its 9th largest market in the world. In 2014, export sales increased nine percent to a record $2.73 billion. The top five U.S. exports by value in 2014 were wheat; soybeans & soybean meal; dairy products; red meats; and poultry meat & products. A sharp decline in commodity prices and the strong U.S. dollar contributed to a 15 percent drop in export sales from January to September in … Download (PDF)


2015 Great American Barbecue–A Showcase of U.S. Fine Foods |CSSF Activity Report Market Promotion/Competition|Manila|Philippines|9/29/2015

As part of its continuous effort to maximize U.S. agricultural exports, FAS Manila teamed up with the U.S. Meat Export Federation, U.S. exporters, local importers and guest chef Pete Geoghegan to showcase U.S. fine food and beverage (f&b) products at the “2012 Great American Barbecue” trade reception hosted by Ambassador Philip S. Goldberg at his residence. Media coverage extended the reach of the event. Despite stiff competition, exports of U.S. f&b products are expected to reach a record $1.2 million by the end of the year almost double 2010 levels. Download (PDF)


2015 Great American Barbecue–A Showcase of U.S. Fine Foods |CSSF Activity Report Market Promotion/Competition|Manila|Philippines|9/29/2015

As part of its continuous effort to maximize U.S. agricultural exports, FAS Manila teamed up with the U.S. Meat Export Federation, U.S. exporters, local importers and guest chef Pete Geoghegan to showcase U.S. fine food and beverage (f&b) products at the “2012 Great American Barbecue” trade reception hosted by Ambassador Philip S. Goldberg at his residence. Media coverage extended the reach of the event. Despite stiff competition, exports of U.S. f&b products are expected to reach a record $1.2 million by the end of the year almost double 2010 levels. Download (PDF)


Festival Supports U.S. Exports of Gourmet Products to Philippines |CSSF Activity Report Market Promotion/Competition|Manila|Philippines|9/29/2015

FAS Manila partnered with Hyatt City of Dreams Manila, the Nebraska Department of Agriculture, the U.S. Meat Export Federation, Cargill Meat Solutions and local importers in featuring U.S. gourmet food and beverage (f&b) products at the “From the Land of the Free to the Pearl of the Orient” festival. Guest chefs Jay McCarthy and Pete Geoghegan launched the event at The Café, the hotel’s all-day buffet dining outlet, with Ambassador Philip S. Goldberg as the guest of honor. The festival gained strong press coverage enabling importers to maiximize their reach to current & potential customers during the lead in to the holidays. Download (PDF)


Prospects for U.S. Ingredients in Flourishing Philippine Food Processing Industry |Food Processing Ingredients|Manila|Philippines|7/30/2015

The Philippines’ rapidly expanding production of processed foods and beverages (f&b) presents robust opportunities for U.S. exporters of agricultural raw materials and high value ingredients. In 2014, the f&b processing industry’s gross value added output increased 13 percent over the previous year and reached $28.4 billion i. Roughly 90 percent of the Philippine f&b processing industry’s output is consumed domestically, with excellent growth prospects stemming from the country’s resilient economy and strong consumer base Download (PDF)


Philippines–US Food and Beverage Exports Surpass Billion-Dollar Mark|Market Development Reports Export Accomplishments – Other|Manila|Philippines|3/25/2015

U.S. food and beverage (F&B) exports to the Philippines grew 11 percent in 2014 and reached a record $1.1 billion. As the number one market in SE Asia and the 10th largest market in the world for U.S. (F&B) products, the Philippines purchased enough value-added goods in 2014 to fill roughly 27,000 container trucks stretching more than 360 kilometers. Growth across the sector is exceptionally broad-based, with more than half of the products that comprise the F&B category setting new records. Download (PDF)


2014 Annual|Exporter Guide|Manila|Philippines|1/8/2015

The U.S. continues to be the Philippines’ number one supplier of agricultural products, and the Philippines is its 9th largest market in the world. In 2013, export sales increased six percent to a record $2.5 billion. Despite congestion at the port of Manila and other distribution challenges, sales are up 15 percent from January to October 2014 and are expected to reach $2.9 billion by the end of the year. Download (PDF)


FAIRS Country Report|Food and Agricultural Import Regulations and Standards – Narrative|Manila|Philippines|1/8/2015

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations. Section I on the Food Safety Act of the 2013 has been updated. Download (PDF)


2014 HRI Food Service Sector|Food Service – Hotel Restaurant Institutional|Manila|Philippines|1/1/2015

The Philippines’ food service industry continues to grow, driven by the strong economic performance and high consumer confidence in 2013. The proliferation of retail shopping centers and opening of hotels have resulted in increased food service sales as dining out continues to become an important aspect of Filipinos’ family bonding, relaxation, and celebration. Download (PDF)


US Wines Maintain Stronghold in Philippine Market|Wine Market Development Reports Product Brief|Manila|Philippines|12/16/2014

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2013, U.S. wine exports to the Philippines reached 2.8 million liters, and $8.3 million, up 10 and 3 percent respectively over the previous year. FAS Manila estimates 2014 exports will reach a record 3.1 million liters, and $9 million. Download (PDF)


Philippine Food Retail-A Growing Opportunity for U.S. F and B|Retail Foods|Manila|Philippines|12/15/2014

Food retail continues to grow, as retail chains spread across the country. This expansion is being driven by continued strong economic growth, which has led to a boom in consumer spending. Markets continue to be dominated by national chains, due to investment regulations that limit ownership by foreign investors. Rapid growth in retail sales are creating new opportunities for imported food and beverage products, with many U.S. brands already widely recognized by Philippine consumers. Download (PDF)


2014 Dog and Cat Food Brief|Product Brief Market Development Reports|Manila|Philippines|12/10/2014

The Philippines is the largest export market in Southeast Asia and the 9th largest in the world for U.S. dog and cat food. In 2013, U.S. exports increased 15 percent to $25.6 million, more than doubling in five years. The booming economy, higher disposable income and familiarity with U.S. brands contributed to the healthy export performance. Download (PDF)


US Wines Maintain Stronghold in Philippine Product Brief, Manila, Philippines|12/16/2014

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2013, U.S. wine exports to the Philippines reached 2.8 million liters, and $8.3 million, up 10 and 3 percent respectively over the previous year. FAS Manila estimates 2014 exports will reach a record 3.1 million liters, and $9 million. Prospects for growth are exceptionally bright, despite distribution challenges, and tariffs and taxes that inflate the final price by roughly 30 per cent. Download (PDF)


Veritas Quo In Vino Victory |Export Accomplishments – Other|Manila|Philippines|11/11/2014

FAS Manila worked with Veritas Quo (VQ), a California-based exporter representing popular wine brands to connect with several importers. This led to VQ awarding exclusive distributorship for several labels to Global Noble International Corporation (GNIC). GNIC anticipates sales in the range $1.2 million in the first year. VQ expects to award exclusive distributorships for ten more labels to two other partners in the Philippines before end-2014. Download (PDF)


Blue Diamond Growers Set to Meet Growing Demand in the Philippines |Export Accomplishments – Other|Manila|Philippines|10/31/2014

FAS Manila worked with Blue Diamond Growers (BDG) of California to connect with a new importer and build a bigger market for U.S. almonds in the Philippines. This effort has led to a first order that is expected to arrive in time for the holiday season, with additional orders expected Download (PDF)


Dairy, Milk, Fluid, Dairy, Milk, Nonfat Dry, Dairy, Dry Whole Milk Powder, Dairy, Cheese Situation and Outlook|Dairy and Products|Manila|Philippines|10/31/2014.

Producing less than one percent of its growing dairy requirement of 1.886 million metric tons (MMT) in 2014, the Philippines continues to be a major global importer of dairy products, especially milk powder. Despite the continued rapid expansion of the food processing industry, persistent high prices in 2014 are expected to result in total annual imports dropping to about 1.800 MMT (from 1.946 MMT in 2013). Download (PDF)


Philippine Biofuels Situation and Outlook|Biofuels|Manila|Philippines|10/28/2014

The Philippines has for years mandated biodiesel and ethanol blending in local petroleum diesel fuel and gasoline. As the country is the world’s top coconut oil producer, there have been no compliance issues in meeting the mandated two percent blend for biodiesel. Compliance with the current ten percent mandate for ethanol blend in gasoline, however, continues to be a challenge due to inadequate capacity of existing sugarcane distilleries, low productivity and high production costs. Download (PDF)


Philippines open the potato import market

In June 2013, the Philippine Department of Agriculture formally allowed the importation of U.S. fresh table stock potatoes for consumption. Prior to the USDA negotiated market access, all U.S. fresh potatoes entering the Philippine market were restricted to chipping and processing purposes. Following the opening, U.S. fresh potato exports to the Philippines nearly doubled in 2013 to 10,161 MT (compared to 5,289 MT in 2012). Download (PDF)


Philippine Biotechnology Situation and Outlook|Biotechnology and Other New Production Technologies|Manila|Philippines|9/18/2014

The Philippines continues to be a regional leader in biotech research and commercialization, as well as a model for science-based and thorough GE regulatory policy. GE corn has been on sale in the country since 2003 and comprised 28 percent of planted corn area in 2013. The Philippine government recently cited the successful propagation of GE corn over the past decade (with no environmental or health issues whatsoever) as the reason the country is now self-sufficient in the grain. Download (PDF)


Pre-shipment Inspection for Containers Postponed|Trade Policy Monitoring|Manila|Philippines|8/8/2014

On July 28, 2014, Bureau of Customs (BOC) Commissioner John Sevilla announced that the implementation of the proposed Pre-shipment Inspection (PSI) regulation for all imported containerized cargoes has been postponed indefinitely due to port congestion concerns. Download (PDF)


Proposed Pre-shipment Inspection for Containerized Cargo|Trade Policy Monitoring|Manila|Philippines|6/4/2014

The Philippine Bureau of Customs (BOC) has circulated a draft Customs Administrative Order (CAO) expanding the Advance Clearance System and Load Port Survey Requirement (LPSR) or Pre-Shipment Inspection (PSI) to include all imported containerized cargoes. The draft CAO expands CAO 243 (implemented in 2009) which required only bulk and break-bulk shipments to conduct a Load Port Survey (LPS) at the country of export. The BOC has stated that hard implementation of the new CAO will begin July 1, … Download (PDF)


Philippine Market Opens to Multiple U.S. Fresh Vegetables |Trade Policy Monitoring|Manila|Philippines|7/16/2014

On June 5, 2014, the Philippines formally opened its market to U.S. fresh celery, lettuce, and cruciferous vegetables (e.g. broccoli and cauliflower). As the only country with official access to the entire Philippine market for these temperate climate vegetables (which are in limited supply domestically), U.S. suppliers are poised to take advantage of export opportunities to the booming Philippine food service and retail sectors. Trade contacts estimate U.S. fresh vegetable export sales as a r… Download (PDF)


Pacific Northwest Event Sparks Interest Amongst Philippine Buyers|Export Promotion Programs|Manila|Philippines|4/24/2014

The FAS-organized “Grand Pacific Northwest Connection” achieved significant press coverage, allowed U.S. exporters to introduce new products to the market and garnered keen interest from multiple food and beverage (f&b) importers, distributors and trade customers. The menu showcase event highlighted a variety of high quality foods, wines and other beverages from the Pacific Northwest, and was co-hosted by FAS Manila and the U.S. Embassy on April 3, 2014, in partnership with the Alaska Seafood… Download (PDF)


Booming Philippine Food Processing Industry Provides Opportunities for U.S. Ingredients|Food Processing Ingredients|Manila|Philippines|2/18/2014

The Philippines’ rapidly expanding production of processed foods and beverages (f&b) presents robust opportunities for U.S. suppliers of agricultural raw materials and high value ingredients. Quadrupling in recent years to over $27 billion, f&b processing comprised 50 percent of the Philippines’ total manufactured output in 2013. Roughly 90 percent of the Philippine f&b processing industry’s output is consumed domestically, with excellent growth prospects stemming from the country’s resilient… Download (PDF)


FAIRS Export Certificate Report|Food and Agricultural Import Regulations and Standards – Certification|Manila|Philippines|1/13/2014

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations. Sections III.A and V have been updated. Download (PDF)


US Food and Beverage Exports to the Philippines to Reach New Record|Market Development Reports|Manila|Philippines|12/23/2013

U.S. food and beverage (f&b) exports to the Philippines were up 15 percent from January to September 2013, on track to achieve a 4th consecutive year of record sales, and the tantalizing $1 billion milestone. As the number one market in SE Asia and the 9th largest market in the world for U.S. f&b products, the Philippines is expected to purchase enough value added goods in 2013 to fill roughly 25,000 container trucks stretching some 190 miles. Download (PDF)


FAIRS Country Report|Food and Agricultural Import Regulations and Standards – Narrative|Manila|Philippines|12/17/2013

This report outlines Philippine government requirements for the importation of food and agricultural products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients and other relevant information. It also provides points of contact for key Philippine government authorities, U.S. government agencies and trade associations. Sections IV and VI have been updated. Download (PDF)


U.S. Wine Exports Soar in Booming Philippine Market |Wine Market Development Reports|Manila|Philippines|10/30/2013

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia. After fairly slow growth in the five years from 2008 to 2012, U.S. wine exports to the Philippines are soaring in 2013, with January to July sales up a stunning 40 percent over the same period in 2012. Meanwhile, export volume for the same period was up 20 percent, reflecting a growing preference for mid-range and premium wines. Download (PDF)


U.S. Food _ Beverage Exports to the Philippines Achieve |Market Development Reports|Manila|Philippines|3/21/2013

U.S. 2012 food and beverage (f&b) exports to the Philippines surpassed 2011 sales by 13% to a record $859 million. By doubling 2009 levels in 2012, exporters achieved the White House National Export Initiative (NEI) five-year target a full two years early. Driven by a thriving economy, a rapidly growing middle class, and a strong reputation for quality, this impressive export achievement has carried through most of the decade. In the past ten years, U.S. f&b sales more than quintupled. Download (PDF)


2012 HRI Food Service Sector|Food Service – Hotel Restaurant Institutional|Manila|Philippines|2/12/2013

Sales in the Philippine Hotel, Restaurant and Institutional (HRI) food service sector have grown by 99 percent over the past five years to an estimated $4.25 billion in 2012. A booming economy, the proliferation of malls and shopping centers throughout the country, and a growing influx of tourists have all contributed to this strong growth. Based on industry interviews, roughly 25 percent of all consumer-oriented food and beverage (f&b) product imports flow through this sector. Download (PDF)


FAIRS Export Certificate Report|Food and Agricultural Import Regulations and Standards – Certification|Manila|Philippines|1/29/2013

No summary available Download (PDF)