HappyFresh to launch 100 dark stores across SEA
HappyFresh has expanded its online grocery delivery platform with the launch of HappyFresh Supermarket, a new service supplied by the company’s own dark stores in major cities in Indonesia, Malaysia, and Thailand, with further expansion plans on the horizon. The service is designed to complement the company’s existing strategy of collaborating closely with national and regional supermarket chains and aims to drive further engagement with online shopping by offering express and same-day delivery of over 15,000 SKUs of fresh, dry, and frozen products, all supplied out of its dark store facilities fitted with three closely monitored temperature zones. Dark stores allow consumers to purchase from a brick-and-mortar retail store without having to enter it. They can place their order online and either pick it up or have it shipped.