Bukalapak gains 3 million new merchants
Three million new merchants have joined online marketplace, Bukalapak in the first seven months of 2020 with its strongest growth rate in rural areas and smaller cities. Under its 2019 Mitra Bukalapak program, the e-commerce platform collaborated with Google to encourage the digitalization of Indonesian SME’s and convenience stores. The collaboration enables retailers joining the company’s wholesale platform to appear on Google search results, including Google Maps, and gain more traction and exposure. Bukalapak has partnered with over 5.4 million retailers selling a variety of consumer goods such as food products, household items, electronics, and clothing.