STB and Prima Taste team up for Singapore Food Story
The Singapore Tourism Board (STB) and Prima Taste have created a two-minute video called the Singapore Food Story to encourage the rediscovery of local delicacies while paying tribute to the essential workforce. The video showcases Prima Taste’s gift bag distribution initiative for 11,000 essential workers in June, involving home-grown brands. These workers received close to USD218,834 worth of local dishes like Laksa LaMian, Plain LaMian, Ready Meals and Authentic Asia Cooking Sauces in fuss-free and easy-to-cook packages. The joint initiative began after a funding of USD32.9 million was set aside by STB, Sentosa Development Corporation and Enterprise Singapore for the SingapoRediscovers campaign.