ShopBack launches in Vietnam
Following a Beta-trial phase, ShopBack launched its Asia Pacific coupon platform in Vietnam on August 8. Shoppers using the platform will receive up to 25% cash back from more than 150 merchants, including regional channels such as Lazada, Shopee, Watson, and local brands Tiki, Sendo, and Fahasa Books. The increasing number of internet users, rising internet penetration, and steady increase in the e-commerce’s share of retail sales in the country were the reasons behind the expansion. ShopBack Vietnam, piloted in Beta last year, achieved month-on-month growth of more than 150% in sales and orders, according to the company.