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January 2018 |
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Welcome
Welcome to the January issue of the USAPEEC ASEAN Regional
Office’s newsletter.
This newsletter seeks to provide readers with useful product and major market information for institutional and consumer users of U.S. poultry. Readers will find in every issue a variety of general market information, program activities as well as useful product information.
This issue, we share several activities that took place in Southeast Asia.
Contents:
- Seize a sterling opportunity to participate in the Food & Hotel Asia 2018 Show
- High enthusiasm garnered among workshop participants in Vietnam
- New turkey dishes in family restaurant chain generate diners’ interest during Christmas season
- News bites
- Sky-high restaurants in Singapore
- Embark on a culinary adventure with Omakase
- 2017 food trends in Singapore: Yay or Nay?
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Additional Market Information Available
We have updated our website to include more information on market reports and export documentation guidelines.
You can visit our ASEAN website at: www.usapeecasean.com |
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Seize a sterling opportunity to participate in the Food
& Hotel Asia 2018 Show
Take the opportunity to participate in the Food & Hotel
Asia Show from April 24 to 27, 2018 at the Singapore Expo.
It is Asia’s premier international trade show. The event
garnered 78,000 regional trade visitors from over 100
countries in its 2016 show. With 3,198 exhibitors from 71
countries spread over 97,000 square meters, it is the
one-stop showcase for leading food brands from the United
States, Europe, South America, Middle East, Indian
subcontinent, and the Asian continent.
Extensive media coverage on the show and products is
expected by over 200 media representatives for the 2018
show. USAPEEC Singapore will manage a U.S. poultry pavilion
that co-hosts with nine leading U.S. poultry exporters.
Visit them at booth 7C3-01 in Hall 7. U.S. poultry
exporters who are interested in participating in the
USAPEEC Pavilion at the Food & Hotel Asia Show may
contact USAPEEC Singapore at msay@usapeec.org.sg. |
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Front view of USAPEEC Pavilion at Food & Hotel Asia 2016 Show |
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High enthusiasm garnered among workshop participants in
Vietnam
A two-day poultry knowledge and handling workshop was
carried out in conjunction with the promotion of U.S.
poultry in two retail outlets of specialty foods retailer,
U.S. Shop. This created excitement among participants who
were keen to learn more about U.S. poultry nutrition,
storage, handling, and cutting.
USAPEEC Singapore had collaborated closely with well-known
Chef Norbert Ehrbar to organize the two-day poultry
workshop in U.S. Shop outlets in District 7 and Tan Binh
District in Ho Chi Minh City in November 2017.
The U.S. shop carried out product tasting of U.S. chicken
and turkey dishes along with the poultry training workshop.
Participants expressed interest in the versatility of using
U.S. turkey and chicken in various Asian dishes.
Participants shared that while they were previously
acquainted with U.S. turkey, the majority of participants
were unaware of the nutritional qualities of U.S. poultry,
proper hygiene, food handling, and correct preparation of
U.S. chicken products. Training during the poultry workshop
included the appropriate length of defrosting time,
roasting duration, various cooking methods, and usage of
turkey leftovers.
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Chef Norbert demonstrating the finer points of poultry preparation |
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Chef Norbert conducting a training session at the U.S. Shop |
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Taste testing carried out at the U.S. Shop outlet |
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New turkey dishes in family restaurant chain generate
diners’ interest during Christmas season
During the festive period in November and December, diners
at Swensen’s restaurants in Singapore were greeted by
digital screen images of turkey and USAPEEC logo at the
shop front of the Swensen’s outlets.
Eye-catching Christmas dine-in menus featuring U.S. turkey
products and ingredients were presented to diners. This was
a novel experience as turkey products were previously not
offered in the regular menu of this family restaurant chain
in Singapore. Besides the traditional turkey, grilled
turkey salad, grilled turkey aglio olio, combo
meal and turkey roll with wild rice and chestnuts stuffing
were also offered.
Online orders of U.S. turkey and turkey products were
featured in Swensen’s online Christmas catalogue during the
promotional period. The response to the turkey promotion
was overwhelming and several thousand covers were sold
during this period.
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Section of a Swensen's restuarant with hanging turkey mobile |
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Promotional display at one of Swensen's outlet |
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News Bites
Cambodia
Thailand's Makro opens first supermarket in Phnom Penh
Makro recently launched its first supermarket in Phnom
Penh. Makro Cambodia will be operating under cash-and-carry
scheme, a system of wholesale trading where goods are paid
for in full at the time of purchase and taken away by the
buyer. Makro Cambodia is a joint venture between Thailand’s
Siam Makro and Cambodia’s LYP Group. Makro Cambodia will
offer more than 10,000 different products, selling food and
non-food items primarily to registered members, including
small- and medium-sized businesses (SMEs), retailers,
caterers, and public institutions.
Indonesia
Indonesian Hotel Association to construct own online travel
agent (OTA)
The Indonesian Hotels and Restaurants Association (PHRI)
has said it will construct and launch an Indonesian online
travel agent (OTA) platform to compete against foreign OTAs
such as Agoda, Expedia, and Airbnb. PHRI deputy chairman,
Rainier Daulay, said the Indonesian OTA platform will
charge hotels and restaurants less than the 15 to 30 per
cent commission that is currently demanded by foreign OTAs.
Airbnb, on the other hand, charged a commission of only
three to five per cent. Mr. Daulay said a local OTA will
help domestic hotels, eateries, and specifically three-star
hotels that were caught in between the higher rates from
foreign OTAs and much lower priced Airbnb services.
Philippines
Café Amazon chain opens 12 more outlets
PTT Philippines, a subsidiary of Thailand’s largest gas and
energy company PTT Public Company Limited, plans to open 12
more Café Amazon outlets, mainly in Luzon. The energy giant
launched its Café Amazon brand in 2002 when it was
diversifying into non-oil markets. The subsidiary company
in Philippines also plans to invest US$9.9 million to boost
its gasoline stations and retail network in the Philippines
in the near future.
Singapore
Hans Im Gluck debuts in Singapore
Hans Im Gluck, a casual German burger restaurant, launched
its first outlet in Singapore in December 2017. The
restaurant is located in Orchard shopping district. It
serves vegetarian, beef, and chicken burgers. The company
plans to open two more outlets in 2018. The restaurant
currently operates 49 outlets in Europe while the Singapore
outlet is their first in Asia.
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Sky-high restaurants in Singapore
Romantic candlelit dinners for date nights. Social
gatherings among friends over food and drinks. Enjoying a
meal at sky-high restaurants in Singapore is an experience
not to be missed. With charming decorations and delicious
spread offered, here are three restaurants to visit that
offer stunning views of the Singapore skyline at night.
Salt grill & Sky bar by Luke Mangan
Located in the heart of Orchard Road on the 55th floor, Salt grill & Sky bar by Luke Mangan offers an
unparalleled view of the city1. The restaurant
serves premium Australian cuisine to its diners. Some of
their appetizers include house-cured “duck bresaola”, Bangalow pork belly, and
Freemantle octopus2. The fancy restaurant is
popular for their meat selections. Their mains include
Cape-Grim pasture-fed tenderloin, corn-fed chicken breast
with foie gras, and Westholme Wagyu rump.
The restaurant sells cookbooks for diners who wish to home
cook some of their favorite dishes.
Equinox
Widely known for having one of the best views when
fine-dining in the city, the Equinox restaurant is located
on the 70th floor of Swissotel The Stamford
Hotel3. This fancy restaurant offers a panoramic
view of the Marina Bay skyline. Known for serving modern
European cuisine, diners flock to this restaurant for its
luxurious ambience and lavish dining experience. Some of
its exquisite dining options include roasted chicken broth,
seasonal oysters, free-range chicken, duck breast, and
prime cuts.
CÉ LA VI Singapore
Perched above the iconic SkyPark Observation Deck at Marina
Bay Sands, CÉ LA VI provides diners with a spectacular view
of the Marina Bay skyline and Singapore Straits4 . Award-winning chefs serve modern Asian cuisine and paired
with an extensive list of premium wines to enhance the
flavor profiles4. Some of the dishes include
freshly shucked Atlantic oysters, roasted free-range
chicken breast with Szechuan chili glaze, and
tamarind braised short ribs.
References:
1. Salt grill & Sky bar. (2018). Restaurants. [online]
Available at: https://www.lukemangan.com/restaurants/salt-grill-sky-bar-singapore/
2. Salt grill & Sky bar. (2018). Restaurants. [online]
Available at: https://www.lukemangan.com/restaurants/salt-grill-sky-bar-singapore/
3. Equinox Restaurant. (2018). Equinox Restaurant. [online]
Available at: https://www.swissotel.com/hotels/singapore-stamford/dining/equinox-restaurant/
4. CÉ LA VI. (2018). Dining. [online] Available at: http://sg.celavi.com/dining/
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View of the city skyline at night |
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Meal served in Salt grill & Sky bar by Luke Mangan |
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Embark on a culinary adventure with Omakase
Omakase is short for omakase shimasu. It is Japanese for
“to entrust you”1. It is a form of dining menu
offered to patrons at a traditional Japanese restaurant 2.
Dining omakase is a great indication of respect to
the chef2. By opting for this choice of dining,
it showcases the high amount of trust a diner places in the
chef’s recommendations. This enables the chef to display
his expertise in curating the meal and customizing it
specifically for the diner, using seasonal ingredients1. The dining experience is exciting as diners
will not know what to expect beforehand3. An omakase dining setting is cozy and intimate where
diners get to observe how the chef prepares their meals in
front of them.
In Singapore, omakase dining can stretch a diner’s
wallet at fancy Japanese restaurants3. For
instance, Cho Omakase is an omakase-only
restaurant that offers this dining option for lunch and
dinner3. The standard menu features appetizers, sushi, and sashimi. Diners can opt for
high-quality choices such as Wagyu meat. A
luxurious omakase dinner might cost up to SG$150
(US$113)3.
However, there are some Japanese restaurants that serve omakase without needing to break the bank3. For example, Ryo Sushi offers a ten-course omakase meal starting from S$18 (US$14)3. This includes having edamame as an
appetizer, seven kinds of assorted sushi, a
hand-roll sushi, and a bowl of soup to complete
the meal. At Sushi Murasaki, a lunch omakase set
includes a starter, ten pieces of assorted sushi, miso soup, and dessert. Costing at SG$48 (US$36),
diners can expect being served with high-quality
ingredients4.
Dining omakase is a distinctive alternative to the
standard dining experience where the diner places order
from the a la carte menu. As diners do not know what will
be served, it is perfect for those who are adventurous in
looking to experience new dining options. For beginners,
some expert tips include being receptive to the chef’s tips1. When in doubt, ask the chef. The chef will
guide diners through the process to enhance the dining
experience. Diners are encouraged to share their dietary
restrictions or preferences upon ordering so the chef can
tailor his offerings accordingly.
References:
1. Dallas Observer. (2016). Omakase for Beginners: How to
Let Go and Give the Chef Ultimate Control. [online]
Available at: http://www.dallasobserver.com/restaurants/omakase-for-beginners-how-to-let-go-and-give-the-chef-ultimate-control-8457721
2. Sushi.com. (2018). What is Omakase Dining? [online]
Available at: https://www.sushi.com/articles/what-is-omakase-dining
3. Seth Lui. (2017). 11 Omakase Sets Below $80 In Singapore
To Trust The Chef With Your Money. [online] Available at: https://sethlui.com/afforable-cheap-omakase-singapore/
4. The Smart Local. (2017). 7 Omakase Restaurants In
Singapore To Dine At Like Royalty For $50 And Below.
[online] Available at: http://thesmartlocal.com/read/cheap-omakase
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Assorted sushi platter |
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Assorted sashimi platter |
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2017 food trends in Singapore: Yay or Nay?
From convenient vending machine meals to actively reducing
food wastage, here’s a round-up of the most popular 2017
food trends in Singapore.
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The rise of the vending machines
Ready-to-eat meals from vending machines grew increasingly
popular in 2017 among Singaporeans1. Gone are
the days where dull-looking bags of chips would dispense
out of a vending machine. Today, customers can purchase hot
meals and snacks from vending machines such as flaky
pastries from Polar Puffs & Cakes, chili crabs from
House Of Seafood, and fresh salad by Shake Salad1. Pizza vendor Shiok! Pizza provides customers
with two pizzas that can be heated up and prepared within
four minutes3. With reduced cost of capital,
labor, and operating fees, we can expect vending machines
to stay for the long run3. |
Sandwich from a vending machine |
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Instagram-worthy food
From oozy salted egg yolk to unicorn-colored ice cream,
Instagram-worthy food conquered social media in 20171. The quirkier the food item, the more likes it
will get online. For example, PUNCH is a minimalist café
that presents their offerings that are aesthetically
pleasing for snaps. They serve their famous all-day
breakfast dishes such as poached eggs with avocado toast,
earl grey pancakes, and American porridge4.
The battle against food wastage
The amount of food wasted in Singapore grew approximately
40 per cent in the last ten years1. According to
the study conducted by the National Environment Agency
(NEA), the quantity of food wasted in 2016 was nearly
comparable to the weight of over 3,500 MRT trains1. As an effort to tackle this issue, NEA
debuted a guidebook to reduce food waste at supermarkets in
20172. This comprehensive book shared a
step-by-step guide on how operators in supermarkets can
install food waste minimization strategies, resulting in
effective cost savings from the implementation. For
example, popular local supermarket chain NTUC FairPrice
offers reduced pricing to customers for blemished fruits
and vegetables2. |
Image credit: @punch.gram |
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Supermarket offers reduced prices for food nearing expiration dates |
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References:
1. The Straits Times. (2017). Food trends that ruled 2017,
and a look forward to 2018. [online] Available at: http://www.straitstimes.com/lifestyle/food/the-good-the-bad-and-the-faddish
2. The Straits Times. (2017). Food-waste
reduction guide for supermarkets launched as shopping malls
are lauded for waste-cutting efforts. [online] Available
at: http://www.straitstimes.com/singapore/food-waste-reduction-guide-for-supermarkets-launched-as-shopping-malls-are-lauded-for
3. Business Insider. (2017). We checked out Singapore’s
biggest cluster of vending machines – and here’s what it’s
like. [online] Available at: http://www.businessinsider.sg/we-checked-out-singapores-biggest-cluster-of-vending-machines-and-heres-what-its-like/
4. AsiaOne. (2017). The chicest, Instagram-worthy cafes in
Singapore. [online] Available at: http://www.asiaone.com/food/chicest-instagram-worthy-cafes-singapore-0 |
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Disclaimer: All opinions and views expressed in the articles published in the newsletter are those of the individual journalists and do not necessarily reflect those of the publisher, the newsletter's sponsors or USA Poultry & Egg Export Council.
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