Tanachira enters food and beverage business
Tanachira Retail Corporation Co, importer and distributor of lifestyle fashion brands, has moved into the F&B business. It is exploring opportunities to acquire food and beverage firms to help reduce business risks and sustain the company’s long-term sales growth. Recently, Tanachira invested 5 million baht (USD 140,209.20) to open the world’s first Marimekko pop-up café at Bangkok’s Central Embassy mall. The company will launch Cath Kidston café in CentralWorld in December, and four more Marimekko cafes next year, two of which are permanent while the other two will be pop-up cafes.