Welcome to the April issue of the USAPEEC ASEAN Regional Newsletter.

This newsletter covers USAPEEC ASEAN’s recent and upcoming marketing activities as well as significant news pertaining to ASEAN’s poultry sector.

This month's issue:

    • Exhibition highlights from FHA-F&B 2024
    • Exhibition highlights from FHV 2024
    • Vietnam Culinary Challenge 2024
    • Cambodia imposes stricter guidelines for meat importers
    • Indonesia accredits 5 halal certifying bodies
    • Singapore Food Agency (SFA) officials inspect Sri Lankan poultry slaughterhouses
    • Foodservice news in the region

More news and updates available on www.usapeecasean.com

 

For USDA Country Reports go to Export Assistance under Resources and Library.

Exhibition highlights from FHA-F&B 2024

USAPEEC with 10 of its members participated in FHA-Food & Beverage 2024, Asia’s largest international F&B trade show, held from April 23 to 26 at Singapore EXPO. The show saw a turnout of some 60,000 international attendees, mainly comprising F&B industry professionals. Participating USAPEEC members this year were AJC, Mountaire Farms, Globex International, Pilgrim’s, Ayamo, Maple Leaf Farms, Agrisar, Nutriom, Intervision, and Lamex. 

Visitors to the USAPEEC pavilion learned about the quality and applications of U.S. poultry and eggs through discussions, live cooking demonstrations, and sampling of delicious dishes. Dozens of fruitful business discussions were held between USAPEEC and interested parties from around the globe, with many business linkages forged.

USAPEEC and members together with U.S. Ambassador to Singapore Jonathan E. Kaplan, Regional Agricultural Counsellor Timothy Harrison and Agricultural Attaché Karen Richards from FAS/USDA Malaysia & Singapore
Cooking Demonstrations Featuring U.S. Poultry and Eggs

U.S. Duck Rillettes on Toast
 


Red Curry U.S. Turkey with Winter Melon


Scrambled Eggs with Truffle and Parmesan Cheese (Made Using U.S. Egg Crystals)

Exhibition highlights from FHV 2024

Between March 19 and 21, USAPEEC participated in Food & Hotel Vietnam (FHV), the largest food and hospitality trade show in Vietnam. This year's show featured 300 exhibitors from 27 countries and attracted 17,000 trade visitors.

Showcase of U.S. Poultry Products

Showcase of U.S. Poultry Products

Cooking Demonstrations by Chef Le Xuan Tam

U.S. Chicken Teriyaki

U.S. Chicken Panipuri

Round-the-Clock Sampling

Trade reception at FHV 2024

At the end of the first day, USAPEEC showcased U.S. poultry dishes at the Foreign Agricultural Services trade reception attended by 240 guests from the retail and hotel, restaurant and institutional (HRI) sectors.

Vietnam Culinary Challenge 2024

The Vietnam Culinary Challenge 2024, organized within FHV 2024, open to culinary students and professionals across Vietnam, featured two categories centered on U.S. chicken — Hot Cooking and Fine Dining. Roughly 50 contestants across these two categories competed, showcasing their creativity and expertise in crafting U.S. chicken dishes.

Contestants Preparing and Cooking Their Dishes

Winning U.S. Chicken Dish From Hot Cooking Category

Winning U.S. Chicken Dish From Fine Dining Category

Cambodia imposes stricter guidelines for meat importers

From April 12, 2024, only companies that meet the stringent requirements of the General Department of Customs and Excise (GDCE) will be allowed to import frozen meat products. Companies that want to be officially recognized must apply to the GDCE for an official evaluation of their warehouses. Only 20 companies have qualified so far. These stricter guidelines aim to improve the quality of imported frozen meat products and prevent illegal imports, which negatively impact local livestock farmers because of their cheaper prices. For the same reasons, Cambodia had earlier in March implemented a ban on offal and frozen meat imports from March 12 - September 12, 2024.

Indonesia accredits 5 halal certifying bodies

This move provides exporters interested in the Indonesian market with a wider range of halal certification service providers before Indonesia's mandatory halal certification law for most food and beverage products takes effect on October 17, 2024. The five halal certifying bodies are The American Halal Foundation (AHF), Halal Transactions,
Inc. / Halal Transactions of Omaha (HTO), The Islamic Food and Nutrition Council of America (IFANCA), Islamic Services of America (ISA), and The Islamic Society of the Washington Area (ISWA) Halal Certification Department. (See link for report, Report Name: Indonesia Accredits Five US Halal Certifying Bodies )

Singapore Food Agency (SFA) officials inspect Sri Lankan poultry slaughterhouses

In late March, a delegation from the Singapore Food Agency (SFA) conducted pre-inspections of poultry slaughterhouses in Sri Lanka that have applied for export licenses from the SFA. Additionally, the delegation met with local government officials and producers to discuss existing export opportunities and enhance trade relations between the two nations.
Foodservice News In The Region

Malaysia

Frozen food distributor Supreme Consolidated files for IPO

Supreme Consolidated Resources Bhd, a distributor of frozen food products such as frozen meat and seafood, plans to use the capital raised from its initial public offering (IPO) of 70 million shares on Bursa Malaysia's ACE market to expand its warehouse facilities.

 Indonesia

Serena Harsa Utama to expand its sausage business

Serena, a food manufacturing company whose main products are sausages and meatballs made from chicken and beef, expects to buy a new sausage production machine this year to meet the strong market demand for sausages.

Singapore

Cultivated quail approved for consumption

Alternative protein firm Vow has received regulatory approval from the SFA to develop all kinds of quail-derived food products. It has started selling its cultured Japanese quail, served as Forged Parfait, at Mandala Club.

16 types of insects soon to be approved for sale

Come June, SFA is slated to approve the sale of 16 types of insects including crickets, honeybees, and grasshoppers. Other insects could be permitted as well on a case-by-case basis upon passing an evaluation process. A total of six public consultations regarding food safety standards will be conducted by June.

Swensen's launches limited-edition mala fried chicken ice cream

Swensen's fried chicken ice cream features a vanilla ice cream base sculpted to resemble a chicken drumstick, then coated with a crunchy mixture of cornflakes and thin, crispy crepes. The new mala flavor is the latest addition to their range of fried chicken ice creams.

South Korea’s largest craft beer and fried chicken chain Daily Beer opens in Singapore

The new outlet in the Telok Ayer district, which is Daily Beer’s first international outlet, adds to its existing 370 outlets in South Korea. Consumers can expect to enjoy delicious Korean-style fried chicken and a variety of craft beers from South Korea.

Thailand

Five Star Business targets rapid international expansion in 2024

CP Foods, which owns Five Star Business, a business that manages a diverse portfolio of food franchises such as the popular Five Star brand that has similar offerings to KFC, aims to expand the global footprint of Five Star Business, from over 5,000 franchisees in Thailand and 3,500 internationally currently to 11,500 franchisees across 10 countries in 2024.

Disclaimer: All opinions and views expressed in the articles published in the newsletter are those of the individual journalists and do not necessarily reflect those of the publisher, the newsletter's sponsors or USA Poultry & Egg Export Council.

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® USA POULTRY & EGG EXPORT COUNCIL
3 Ang Mo Kio Street 62, #07-05 Link@AMK Singapore 569139
Tel: (65) 65860940 | Email: marcom@usapeecasean.sg
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