Philippines Buyers Mission to the United States

A twelve-member Philippines buyers mission, consisting of manufacturers of processed products and importers of poultry products, visited the United States during September 5-9, 2016 to meet with major U.S. exporters and processors of mechanically separated meats (MSM). Read More

USAPEEC President Jim Sumner visits Singapore

Jim Sumner, President of USA Poultry & Egg Export Council, visited major supermarket outlets promoting U.S. poultry during a one-day stopover in Singapore on September 17, 2016. Mr. Sumner also had the opportunity to meet with major meat and poultry importers at a Singapore Meat Traders Association’s business dinner. Read More

CamFood 2016 Show

The CamFood 2016 Show, scheduled to take place from October 20-22, is Cambodia’s premier food show. It attracts regional and international exhibitors showcasing a wide range of food products and kitchen equipment. USAPEEC Singapore is participating in the CamFood 2016 Show at the Diamond Island Exhibition Centre in Phnom Penh. Read More


Welcome to the official website of USA Poultry & Egg Export Council ASEAN Office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry and eggs worldwide.

This website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click on the link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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Buyer's Guide

Online guides for buying chicken, turkey and duck products.

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News Bites


Framework for Country’s First Livestock Law
Cambodia’s Agriculture Ministry circulated the framework for the country’s first livestock law in the first week of August. The law was signed into effect by King Norodom Sihamoni in January. The law will in effect regulate the quality of domestic and imported meat and livestock, setting rules governing import and export of meat, veterinary practices, and sanitation standards at slaughterhouses.


Cargill-Japfa joint-venture to produce cooked poultry products
Cargill and Japfa, Indonesia have entered into a 60-40 joint venture to produce and supply fully-cooked poultry products in Indonesia. Both Japfa and Cargill will also work together to produce a new range of value-added consumer food products. The strategic partnership will leverage on Cargill’s broad industry expertise to supply high quality fully cooked poultry products to institutional sectors, convenience stores, petrol kiosks, and to export products to other countries in the region.


HARUMi offers individuals opportunity to run their own fried chicken businesses
HARUMi offers low cost entry to individuals who are interested in operating a small fried chicken business out of a kiosk. In return for a small franchise fee of RM3500 (US$858), HARUMi will provide the uncooked packaged products consisting of chicken chops, chicken wings, chicken wing, chicken pop-corn and sweet potato to franchisees. In addition, franchisees will also be provided with the operating equipment, fryer, frying equipment and packaging materials and kiosk   Datuk Alex Ding, Managing Director of Malaysia’s DBE Gurney Resources Bhd, said the company aims to open 1000 HARUMi fried chicken kiosks by mid-2017 up from its current 100 HARUMi kiosks in Malaysia.