Welcome to the official website of the USA Poultry & Egg Export Council ASEAN Office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the consumption of U.S. poultry and eggs worldwide.

This website contains useful information for institutional customers as well as consumers of U.S. poultry. We hope that visitors will find the information, program activities and product information useful.

Margaret Say
Regional Director,
USAPEEC ASEAN, Australia, India, Maldives, Sri Lanka and Timor Leste

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What's New

CP Group takes over Sri Lanka processor

photo: A display of CP Group processed chicken products in a supermarket freezer


Charoen Pokphand Group (CP Group), a Thailand-based multinational corporation, has purchased a majority share in Norfolk Foods, a Sri Lanka-British joint venture processor and distributor, for a range of breaded chicken products, deli meats, and processed chicken and meat products. According to local media, the CP Group has agreed to purchase a combined 80 per cent share from Norfolk Foods’ parent company and from Habeeb Mohamed Ziauddin and Hamzathul Zareeha Ziauddin, who are its founder and director.

The CP Group is one of Asia’s largest poultry integrated corporations with extensive investment and trading interests in over 16 countries. The takeover of the Sri Lankan company offers excellent synergy for both companies as the CP Group has long established expertise in animal husbandry, animal feed, poultry production, processing and distribution. The CP Group is also well noted for its vast research and product development in processed poultry, seafood and meats.

Having manufacturing facilities in Sri Lanka provides the opportunity of market access to two large markets, India and Pakistan. Currently, Sri Lanka has free trade agreements with India and Pakistan, allowing duty-free access for the exports of a wide range of products to each other’s market.

Expansion of Panama Canal may result in fall in container shipment traffic for Singapore

photo: Containers at the Port of Singapore


The opening of the new Panama Canal expansion may spell lower container shipment traffic for Singapore as East-Asian bound containers loaded onto larger container vessels from the U.S. East Coast (USEC) no longer need to go through Europe and the Suez Canal. It is reported that up to four out of nine Suez services plying the sea route between Asia and the USEC may switch to the newly expanded Panama Canal. Currently, there are 23 weekly services plying between Asia and USEC, 14 through the Panama Canal and nine via the Suez Canal. Containers that are ultimately destined for the markets of Japan, China, South Korea, Taiwan and Hong Kong need not call at the port of Singapore if shipping services from the USEC are diverted through the Panama Canal, which is now capable of handling neo-Panamax ships carrying 14,000 TEUs (20 foot equivalent units) as compared to the previous constraint of Panamax-sized vessels carrying only 4,500 TEUs.

Singapore is ranked second globally after Shanghai for having handled the largest volume of container traffic. In 2015, Singapore handled a total 30.9 million TEUs. One beneficiary of the expansion of the Panama Canal is Brazil, which is one of the largest exporters of agricultural products. Currently, the sailing time for vessels from Brazil to Singapore via the Suez Canal takes approximately 30-35 days. Besides the possibility of a slight reduction in voyage time for vessels originating from the U.S. Eastern Seaboard, Brazilian exporters will have the greater flexibility of increased sailing services utilizing either the Panama or Suez Canal.

Food Safety & Hygiene Seminar for Philippine meat and poultry processors

photo: Processed meats displayed in an ASEAN supermarket chiller


USAPEEC Singapore office is organizing a Food Safety & Hygiene Seminar for meat and poultry processors in Manila and Cebu. The Philippines is the second largest market for U.S. exports of MSM (mechanically separated meats). The meat and poultry ingredients are utilized in a wide range of processed products like sausages, patties, frankfurters, nuggets and meat balls. However, there is a pressing need for information on food safety and HACCP, safe handling and storage practices in the food processing industry in the country.

Dr. Shelly McKee, the Technical Director of USAPEEC, who holds a Ph.D. in Food Science from Texas A&M University and is a renowned expert on food safety and HACCP, will conduct the Food Safety Seminar for processors in Manila on August 8, and in Cebu on August 10.

The WOFEX Show

photo: USAPEEC Pavilion at The WOFEX Show 2015


The World Food Expo (WOFEX) is the largest food show in the Philippines. The show occupies two venues, the World Trade Center and the SMX Convention Center. It will showcase a diverse range of food equipment and products from international and domestic exhibitors over the period of August 3-6 2016. During the show, the highly anticipated cooking competition, the Philippine Culinary Cup, which is certified by the World Association of Chefs’ Societies (WACS), features the best culinary talents in the country. USAPEEC Singapore, one of the main sponsors for the Philippine Culinary Cup, will also be participating in the WOFEX Show.

News Bites

Cambodia: U.S. ice cream chain established in Cambodia

Cold Stone Creamery, a premium U.S. based ice cream restaurant, opens its first outlet in Cambodia in June. The ice cream chain has plans to expand up to 15 outlets over the next 15 years. The Cambodian Operations Manager anticipated that 80% of the customers will be Cambodians while the remaining 20% will consist of expats and tourists.

Laos: Texas Chicken coming soon to Laos

Texas Chicken recently inked a deal with The RMA Group to open seven restaurants in Laos over the next few years. The first outlet is expected to debut in Vientiane by late 2016. The RMA Group currently operates pizza, ice cream, and barbeque restaurants throughout the Asia-Pacific region.

Malaysia: Lulu Group to invest US$300 million to set up 10 Hypermarts

UAE-based Lulu Hypermart will be investing RM1.3 billion (US$300 million) to set up 10 hypermarkets in Malaysia over the next five years. They opened their first outlet in the CapSquare, Kuala Lumpur, in mid-June. The remaining stores will be located in Bangi, Kota Baru, Shah Alam, Johor Bahru, Ipoh, Kuala Terengganu, Malacca and Penang.

Thailand: Pop-up restaurants trending in Bangkok

Property consultant JLL said that the growing trend in Bangkok for pop-up restaurants is helping to give a new lease of life to the city’s shopping malls. Pop-up restaurants are temporary eateries. The most well-known pop-up restaurant format in Bangkok is the beer garden that is set up and run during the cooler months of the year. The trend is currently leaning towards pop-up kitchens and food trucks. The Mall Group, one of Bangkok’s largest mall operators, recently introduced pop-up kitchens around its supermarkets where customers can buy fresh produce and have it cooked on site.

Singapore: Singapore and Sri Lanka launched FTA talks

Discussion has commenced for a Sri Lanka-Singapore Free Trade Agreement. Singapore companies expressed interest in areas such as urban planning, infrastructure planning and development in the tourism sector, as well as certain manufacturing activities.

Singapore: Growing competition in food delivery market pushed incumbents to innovate

The growing competition in the local food delivery market has compelled existing food delivery companies such as Deliveroo and FoodPanda to innovate to keep ahead. Deliveroo will implement a remote kitchen concept, coined “RooBox”, in August where it will invest in its own kitchen space. The company will invest in 10 to 12 “RooBoxes” across the island, each with six to eight cooking areas for partner restaurants to station their own chefs. Deliveroo targets only gourmet restaurants and expects this concept to offer more food options as well as reduce delivery time for their customers. On the other hand, FoodPanda plans to increase its market by reaching out to service hawker centers. It also has plans to deliver food via drones in eight to ten years’ time.