Home - USAPEEC ASEAN

Chefs Koh Han Jie, Pratheep Shunmugasundaram and Marvas Ng facilitated the U.S. Poultry Masterclass at SHATEC.
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Chef Alvin Ong and Sau Del Rosario created some amazing recipes incorporating U.S. poultry in Asian cuisine.
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World Egg Day celebrates its 25th anniversary on October 8, 2021. (Photo: Olya Kobruseva)
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Dim Sum is a selection of small dishes and snacks, served with Chinese tea. (Photo: TripCanvas)
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Consumers prefer direct-to-the-home delivery because it’s convenient. (Photo: TRADIS)
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Packed meals in bento boxes offer a variety of choices. (Photo: Downshiftology)
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USAPEEC ASEAN Office

Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

DIGITAL BUYER’S GUIDES

The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

Market News

Read new articles at Market News.

Lucky Guests Attend U.S. Poultry Masterclass

USAPEEC Teams Up with Filipino Chefs To Showcase U.S. Poultry

October 8 is World Egg Day!

Time for Yum Cha

Bento: Food Culture In A Box

Frozen Food And E-commerce In Asia

New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia

7 Eleven expands Asian presence with first store
Multinational convenience chain 7-Eleven has expanded its presence in Southeast Asia with the opening its first store in Phnom Penh. Read More

Indonesia

Hangry opens six new outlets
Indonesia’s virtual resto chain Hangry has opened six new outlets in Bandung, Bekasi, Jakarta, and Tangerang, bringing its total operating outlets Read More

Philippines

Government’s PRD program bring high-quality, affordable meat products to consumers
One hundred and nineteen retail stores and supermarkets participated in the “Presong Risonable Dapat” (PRD) program of the Department Read More

Malaysia

Leong Hup invests in farm-to-plate business model
Malaysia-based Leong Hup International has identified its ‘Farm-to-Plate’ business model as a key growth pillar for the Group. The Read More

LK Fresh expands value-added range with healthier eggs
LK Fresh Eggs in Malaysia will expand their value-added range to include selenium and Omega 3 table eggs. The new products Read More

Singapore

EggSlut opens first Singapore outlet
Eggslut of the famed LA-based chain opened its doors at Scotts Square on September 9. Singaporeans have been waiting patiently for the fluffy Read More

New e-commerce platform helps local food brands expand market
Food Culture launched a new online e-commerce platform in August to showcase local food brands and help lesser-known food start-ups Read More

CS Fresh Gold unveils new experiential concept store at Paragon
The fourth CS Fresh Gold outlet opened at Paragon along Orchard Road on August 25. Customers can expect high quality choices at Read More

Thailand

Makro takes over Lotus business
CP Group has transferred the operations of its Lotus’ retail chain from CP Retail Holding (CPRH) to Siam Makro, its wholesale arm Read More

Vietnam

Japfa Vietnam expands fresh meat retail
Under strict supervision following advice from the municipal Department of Transport and the Department of Information and Communication Read More