Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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Buyer's Guide

Online guides for buying U.S. poultry and egg products.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


Taco Bell opening in Petaling Jaya
Taco Bell is set to open at Tropicana Gardens Mall in the heart of Petaling Jaya (PJ). The Disruptive Concepts Restaurant Group, an elite team of experienced QSR operators was appointed by Taco Bell Read More



The SM Store advances omnichannel merchandising strategies
Retail technology solutions provider, Aptos is working with The SM Store to optimize its omnichannel merchandising strategies. With its Merchandise Financial Planning solution, Aptos will provide Read More

New delivery app caters to premium consumer needs
Pick.A.Roo, a new all-in-one lifestyle delivery app, is making everyday essentials like groceries and medicine, as well as gourmet food served hot from Michelin-star restaurants accessible to urban  Read More



Shake Shack opens third outlet at Liat Towers
Shake Shack launched its new outlet at Liat Towers on August 5. The outlet is the first in Singapore to offer alfresco dining. In total, Shake Shack has three outlets, with the other two at Jewel Read More

Digital Cookbook launched for charity
A brand-new digital cookbook was launched last month to raise funds for Willing Hearts, a volunteer-run soup kitchen serving daily meals to those in need, including low-income families, people  Read More

Glico debuts Chicken Rice Pretz
In celebration of the 27th edition of Singapore Food Festival, Glico and Wee Nam Kee have collectively introduced the Chicken Rice Pretz. Mimicking the taste of Hainanese chicken rice that  Read More

KFC celebrates National Day with flossed-topped fried chicken
Joining other F&B eateries, KFC has launched Flossy Crunch Chicken, one of many crafted local-themed dishes in line with Singapore’s National Day which fell on August 9. The seasonal dish is a  Read More



CP Foods plots new supermarket concept
Earlier this month, CP Foods piloted CP Fresh, a new supermarket concept in Pak Chong, Nakhon Ratchasima. The concept mart aims to support the future expansion of existing Fresh Mart Read More



ShopBack launches in Vietnam
Following a Beta-trial phase, ShopBack launched its Asia Pacific coupon platform in Vietnam on August 8. Shoppers using the platform will receive up to 25% cash back from more than 150 merchants, Read More