Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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Buyer's Guide

Online guides for buying U.S. poultry and egg products.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


7-Eleven to launch in Phnom Penh in 2021
The 7-Eleven chain is set to launch in Phnom Penh next year. After signing a master franchise agreement with the Japanese-American owned 7-Eleven Inc, Thailand’s CP Group will operate Read More



Fast Food postpones expansion plans
Fast Food Indonesia, the operator of over 727 KFC restaurants in the country has deferred its expansion plans and closed 97 outlets due to the pandemic. To cope with financial challenges and closures, the Read More

Hokben launches new RTH meals and mobile app
Hokben, the local operator of the Japanese food chain has launched ready-to-heat meals such as Beef Teriyaki, Beef Yakiniku and Chicken Teriyaki in 200g pouches. Additionally, the food chain has Read More



Mygroser to expand after COVID-19 boosts sales
Malaysia’s digital grocer, Mygroser is targeting expansions with an enhanced grocery list, new memberships and regional networks, after registering over a 1,000% growth in demand since early 2020. Read More



Burger King debuts social distancing crown
To welcome customers back to dining-in, Burger King debuted a social distancing crown at select outlets island-wide this month to remind customers to keep one meter apart. The novelty  Read More

Government launches tender for urban farming
The Singapore Food Agency (SFA) is partnering with the Housing and Development Board (HDB) to launch tenders to farm vegetables and other food crops, and activities like packing and  Read More

Marks & Spencer partners with Pandamart for packaged items
Marks & Spencer Food is teaming with Foodpanda’s grocery delivery service, Pandamart to fulfil orders of packaged foods for customers. Consumers can choose from over 300 food and drink items with the commitment  Read More