USAPEEC ASEAN Office

Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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DIGITAL BUYER’S GUIDES

The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia

CP All debuts nation’s first 7-Eleven opens in June
The Texas-based 7-Eleven convenience store is set to open its first branch in Cambodia. The outlet in Phnom Penh will be run by CP All (Cambodia) Read More

 

Indonesia

Hero Group to close all Giant supermarkets
Public-listed retail group PT Hero Supermarket will close all of its Giant supermarket outlets by the end of July to improve its finances following Read More

Jakarta’s first plant-based cloud kitchen now open
Located in the Cipete neighborhood, Mad Grass is a creative compound that also houses the first plant-based cloud kitchen in Jakarta. The Read More

 

Malaysia

Taco Bell makes Malaysian debut
Popular American fast-food chain, Taco Bell has opened its first outlet in Malaysia. Inspired by Malaysians’ passionate love for food, the Read More

 

Philippines

McDonald’s launches BTS Meal in 50 countries
McDonald’s, in collaboration with popular K-pop group, BTS launched a new celebrity meal at the end of May. The BTS Meal consists of Chicken Read More

 

Singapore

Hawker concept opens at ION Orchard soon
A hawker concept called Hawkers’ Street by food service provider, Select Group made its debut at ION Orchard on June 3. Housing popular  Read More

Ben Yeo soft launches SG Umami in Kallang
Singapore actor Ben Yeo has opened a new izakaya-style food stall concept (SG Umami) within an industrial canteen in Kallang. During the  Read More

KFC brings back the Zinger Double Down
The KFC Cheesy Zinger Double Down is back. The burger comes with a slice of cheese, turkey bacon, and cheese sauce between two deep  Read More

 

Thailand

Khaisook to develop new RTE egg white products
Thailand-based Khaisook is looking to pull in consumers with its proprietary ready-to-eat egg white products and protein snacks, and is also Read More

 

Vietnam

South Korean fast-food chain expands in Long An
Lotteria, a subsidiary of South-Korea’s Lotte Group is investing in more than 28 of its fast-food stores and building a new food material factory Read More