Market News

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Thanksgiving – Togetherness And Gratitude

Local F&B Brands Embrace The Squid Game Hype

Say Cheese To Cheesecake!

The Food Robolution Has Landed!

SFA To Implement New Food Safety Licensing Framework

New Consumption Trends Among Asian Consumers

New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia

KIN Bun House impresses with fresh flavors
KIN Bun House is the first big post-pandemic entrant to Phnom Penh’s dining scene, after more than a year of banning dining in restaurants, group gatherings and general Read More

Indonesia

Paris Baguette opens first store in Jakarta
Paris Baguette made its debut in Jakarta in November under a joint venture partnership with local company Erajaya Food & Nourishment (EFN). Era Boga Read More

Malaysia

U.S. fast food chain FIVE GUYS opens Genting outlet
U.S. fast food chain FIVE GUYS has opened its first outlet at Resorts World Genting. Genting is a popular holiday destination for Malaysians and tourists. Known Read More

Philippines

Jollibee dishes out spicy version of the Champ burger
Jollibee is promoting a spiced-up twist to the beloved Champ burger via its social media pages. Slightly different from the classic Champ burger made with locally Read More

Singapore

Hong Kong’s Kee Wah Bakery comes to Orchard Road
Known for its egg rolls, cookies and pineapple pastry, the famous Kee Wah Bakery from Hong Kong has opened its first store at Ion Orchard. For the past  Read More

RedMart opens new fulfillment center
Singapore’s largest online grocer, RedMart has opened a new fulfillment center (FC) to cater to the increasing delivery demand for grocery needs. Singapore’s grocery  Read More

New items for KFC and Toast Box
KFC has added two new items to its breakfast menu – available at 67 KFC outlets. The Original Recipe Riser & Egg comes with an original recipe chicken fillet, scrambled  Read More

Thailand

Celebrity chefs and designer collab on new café concept
Well-known chefs, Gaggan Anand, Thomas Suhring and Mathias Suhring, along with designer Anupong “Pint” Kuttikul have teamed up to launch a buzzing ground-floor Read More

Vietnam

Global recognition for Vietnamese cuisine
The Hong Kong-based World Record Association (WRA) has acknowledged five world culinary records from Vietnam. These five world records of Vietnamese cuisine Read More