USAPEEC ASEAN Office

Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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DIGITAL BUYER’S GUIDES

The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia

Burgershack opens in Phnom Penh
Burgershack announced the launch of a new outlet in Phnom Penh with a vibrant interior filled with graffiti-style murals. The outlet serves traditional Read More

 

Indonesia

Prime market for Halal foods
With the largest Muslim population of 231 million (globally), analyst firm, Food Navigator says there is an internationalization opportunity for foreign brands to tap Read More

Expansion of cloud kitchen network
Southeast Asia’s ride-hailing company, Grab, is partnering with Indonesia’s cloud kitchen startup, Yummy Corp, to strengthen its food business in Indonesia. The partnership  Read More

 

Singapore

Supermarkets to lose some value in 2022
Renowned Argentinian chef, Mauro Colagreco and the Il Lido Group will open Carne at Amoy Street this month. Singapore is the hamburger chain’s first outlet outside of Argentina. The eatery  Read More

New SGD 60 million fund to boost food production
South Korean Bakery, Paris Baguette has launched its first duplex store in Singapore, the brand’s largest outlet yet in the city. Located at 313@Somerset, the first  Read More

AirAsia Food launches in Singapore
Malaysian budget carrier AirAsia has launched its food delivery service in Singapore, its first overseas foray. The food platform currently carries about 80 restaurants  Read More

 

Thailand

Thaifoods to open 50 retail shops
Thaifoods Group (TFG) plans to invest USD 11.2 million to open 50 retail outlets in 2021. The retail stores called Thaifoods Fresh Market, targets the Hotels, Restaurants Read More

 

Vietnam

Nation likely to resist plant-based proteins
Vietnamese citizens have grown familiar with vegan and vegetarian food as the market sees a switch from animal to plant-based protein. Local meat producers believe that Read More