Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


KIN Bun House impresses with fresh flavors
KIN Bun House is the first big post-pandemic entrant to Phnom Penh’s dining scene, after more than a year of banning dining in restaurants, group gatherings and general Read More



Paris Baguette opens first store in Jakarta
Paris Baguette made its debut in Jakarta in November under a joint venture partnership with local company Erajaya Food & Nourishment (EFN). Era Boga Read More



U.S. fast food chain FIVE GUYS opens Genting outlet
U.S. fast food chain FIVE GUYS has opened its first outlet at Resorts World Genting. Genting is a popular holiday destination for Malaysians and tourists. Known Read More



Jollibee dishes out spicy version of the Champ burger
Jollibee is promoting a spiced-up twist to the beloved Champ burger via its social media pages. Slightly different from the classic Champ burger made with locally Read More



Hong Kong’s Kee Wah Bakery comes to Orchard Road
Known for its egg rolls, cookies and pineapple pastry, the famous Kee Wah Bakery from Hong Kong has opened its first store at Ion Orchard. For the past  Read More

RedMart opens new fulfillment center
Singapore’s largest online grocer, RedMart has opened a new fulfillment center (FC) to cater to the increasing delivery demand for grocery needs. Singapore’s grocery  Read More

New items for KFC and Toast Box
KFC has added two new items to its breakfast menu – available at 67 KFC outlets. The Original Recipe Riser & Egg comes with an original recipe chicken fillet, scrambled  Read More



Celebrity chefs and designer collab on new café concept
Well-known chefs, Gaggan Anand, Thomas Suhring and Mathias Suhring, along with designer Anupong “Pint” Kuttikul have teamed up to launch a buzzing ground-floor Read More



Global recognition for Vietnamese cuisine
The Hong Kong-based World Record Association (WRA) has acknowledged five world culinary records from Vietnam. These five world records of Vietnamese cuisine Read More