Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


Changing eating habits favor frozen food
According to the latest report by Industry Research, Cambodia’s frozen food sector is expected to reach USD119 million by 2024, maintaining a steady growth of nearly Read More



KFC Indonesia debuts healthier concept store
KFC Indonesia has launched Naughty by Nature, a new concept store in Senopati, Jakarta. Diners visiting the upscale salad bar will get to choose up to 3 side dishes to pair Read More

Renewed lockdowns exacerbate performance for grocery retailers
Jakarta’s renewed social-distancing measures are widening the performance divergence between mini-markets and supermarkets. Research firm, FitchRatings estimates the revenue and profitability Read More



FunNow acquires TABLEAPP reservation platform
Taiwan-based reservation platform company, FunNow has acquired TABLEAPP, a leading Malaysian startup providing restaurant reservation and table management tools. The companies announced Read More



Chooks-to-Go launches Facebook messenger chatbot
Customers can now purchase chicken products through BAVI’s Chooks-to-Go chatbot on Facebook Messenger. The simple ordering process enables customers to select from a range of roasted chicken Read More



Heartland firms to adopt e-payment
The Heartlands Go Digital program is part of the government’s broader revitalization efforts. The program will support some 20,000 retailers and F&B enterprises to adopt e-payments  Read More

Flipper’s Pancakes at Takashimaya Shopping Centre
Japan-based Flipper’s Pancakes has arrived at the Takashimaya Shopping Centre. The chain founded in 2014, is best known for its extremely soft “miracle” (or kiseki in Japanese) Read More



CP Group to open first 7-Eleven store in Laos
Thailand’s Charoen Pokphand (CP) Group will operate 7-Eleven convenience stores in Laos within the next two years. CP All Laos entered into a master franchise agreement with 7-Eleven in Read More



VinShop app to digitize 300,000 mom-and-pop shops
The Vingroup has launched a B2B app called VinShop, allowing store owners and retail businesses to get hundreds of products from suppliers in one order within a day. Currently available in Read More