A close-up of a cook preparing meals in a commercial kitchen.
The United States Department of Agriculture (USDA) projects a 10% increase in consumer food service sales in the Philippines in 2024, reaching $14 billion, higher than the pre-pandemic levels. This growth is driven by the recovery of the tourism sector, increased dining out, and the emergence of new restaurant concepts and events. Factors contributing to sales growth include the opening of restaurant franchises and hotels, with a focus on imported ingredients. Opportunities for US exporters include supplying chicken leg quarters for quick service restaurants, catering for events and buffets in hotels, and providing ingredients to high-end restaurants and hotels. However, the USDA also recognizes the risk of elevated food inflation impacting consumer behavior and purchasing decisions in the market.