Market News

On the vibrant day of July 20, the culinary scene in Singapore was electrified by Sizzle Showdown, a national culinary competition that brought together aspiring young chefs from culinary institutions such as At-Sunrice GlobalChef Academy, ITE, SHATEC, Temasek Polytechnic. The air sizzled with excitement and the tantalizing aroma of...

The U.S. Poultry Networking Dinner held at At-Sunrice GlobalChef Academy on July 18, brought together some 60 representatives from various sectors of the F&B industry including key figures such as Ira Sugit, USDA Agricultural Specialist; Alice Kwek, USDA Marketing Specialist; Mr. Alvin Kwek, President of the Meat Traders Association...

On June 25, 2024, USAPEEC organized a consumer workshop at the Melia Hanoi Hotel, featuring renowned Iron Chef Le Xuan Tam. The event aimed to highlight the culinary excellence of U.S. chicken. The workshop attracted 53 participants, including consumers, Facebook influencers, and TikTok creators from Hanoi. Attendees were introduced...

On June 24 and 25, 2024, we conducted two U.S. poultry and egg cooking classes at ITE College West, Singapore, a post-secondary educational institution that houses a hospitality school among others. Chef Eric, along with several culinary instructors, led the classes attended by 47 culinary students.   Both classes...

Beyond the world of uncooked whole ducks and duck parts, there is a diverse range of exciting duck products that are ready for import and ready to meet the demands of diverse markets. Value-Added Duck Products: There is a growing selection of value-added U.S. duck products that have been...

The USAPEEC ASEAN team visited this year’s THAIFEX – Anuga Asia, between May 28 and June 1, to gather insights about Thailand’s market and to network with local poultry importers, trade officials, and other industry players. Here are some of our findings: There is strong consumer demand for U.S....

In late March, 150 culinary students participated in a USAPEEC-organized cold chain training seminar and cooking contest at Haiphong College of Tourism in Vietnam. Participants gained valuable insights into maintaining the cold chain for optimal poultry quality and safety, learned exciting new U.S. chicken menu concepts as demonstrated by...

USAPEEC organized a one-day seminar, funded by the United Soybean Board, addressing critical aspects of maintaining the cold chain and executing effective fry preparation techniques for volume chains in the foodservice industry. The seminar, held in February, was attended by 16 individuals, including the owner of Orange Brutus, a...

An event focused on U.S. dried egg products for small to medium-sized bakeries, organized by USAPEEC with funding from the American Egg Board, was held in February and March. It attracted a total of 24 attendees from 18 companies. Chef Sonny Mariano led a practical session demonstrating the application...

In April, USAPEEC with support from the Missouri Soybean Merchandising Council, conducted a seminar on maintaining the proper cold chain for importers dealing with U.S. poultry products at Hightower Inc.’s warehouse in Metro Manila. The event, attended by 14 individuals, featured Mr. Rommel Gerodias, a Certified ServSafe instructor, who...