Market News

USAPEEC partnered with Swensen’s Singapore to offer Herb Roast U.S. Turkeys during the Christmas season across its 24 outlets. The Herb Roast U.S. Turkeys were available for takeaway/delivery and at the live carving stations at two Swensen’s Unlimited, its buffet concept. A media release about the promotion was disseminated...

USAPEEC participated in the U.S. Market Festival in Metro Manila, Philippines, by organizing retail demonstrations and sampling events at Shopwise on December 3, 2024, and The Market Place on December 7, 2024. Led by Chef Sonny Mariano, the events showcased the versatility and premium quality of U.S. poultry products...

Chef Norbert Ehrbar, a long-time collaborator of USAPEEC who has taught dozens of U.S. poultry classes for decades, was specially flown in from Vietnam to Singapore to conduct three U.S. poultry workshops for culinary students. The first two workshops were conducted on Nov. 13 and 14 to 28 bright-eyed...

USAPEEC exhibited at CAMFOOD + HOTEL 2024 — Cambodia’s top international hospitality and F&B show between Nov. 6 and 8. There were round-the-clock live cooking demonstrations and samples of U.S. poultry dishes for visitors at the USAPEEC booth. Additionally, we sponsored a U.S. turkey breast competition held within Cambodia...

On Oct. 30, 2024, USAPEEC exhibited at the Association of Catering Professionals Singapore (ACAPS)’s annual Friendship Night at Amara Hotel, Singapore. The ballroom event recognized businesses that have contributed significantly to promoting sustainable food practices and advancing Singapore’s catering industry. Around 300 industry professionals, including caterers, distributors, manufacturers, and...

On Oct. 17, 2024, the USAPEEC Tailored Seminar and Cooking Contest was held at the Da Nang Vocational Tourism College in Da Nang City, Vietnam. The event featured 20 teams of young chefs from the college, with Chef Doan Van Tuan leading a training session on safe handling practices...

A national consumer survey by GMO Research found that 83% of Singaporean consumers want foodservice operators and retailers to source cage-free eggs, with 69% more inclined to patronize food brands that sourced only cage-free eggs. The majority of consumers are also more willing to pay a premium for cage-free...

Zen Corporation Group, which operates 11 restaurant brands and more than 240 outlets, joins nearly 80 other major national and multinational companies in Thailand such as AccorHotels, Hilton Hotels and Resorts, and Nestlé in committing to sourcing only cage-free eggs. The group is already sourcing 80% of all its...

Sizzle Showdown, the national culinary championship in Singapore that brings its winning U.S. poultry dish to restaurants nationwide for consumers to try, held its first media tasting on September 18. Jack’s Place, a Western restaurant with 12 outlets nationwide, hosted the event for 18 key opinion leaders and their...

  Chef Yuzaimi, a head chef in Market Hall Sentosa, Singapore, conducted a masterclass for 24 students on September 13. He shared his professional working experience with the young chef hopefuls, taught them about the quality characteristics of U.S. poultry and the techniques required for handling them, and demonstrated...