Market News

Last month, USAPEEC along with 10 of our members exhibited in Asia’s leading food and beverage trade show – FHA-F&B 2024, which was attended by 72,495 attendees and 1,600 exhibitors. Visitors had the opportunity to watch live cooking demonstrations using U.S. poultry and egg products and the good fortune...

Aside from wanting to meet Environmental, social, and governance (ESG) commitments, local manufacturers and retailers, such as Nestle Unilever and AEON Malaysia, are increasingly committed to cage-free production because of an increasing consumer demand for cage-free eggs. New research data reveal that 83% of Malaysian consumers believe that food...

On March 12, 2024, Chef Jerome Rezel conducted a U.S. poultry masterclass at SHATEC, a prestigious hospitality and culinary school in Singapore. The preparation and cooking of three distinct dishes using U.S. poultry were demonstrated to a class of over 20 SHATEC culinary students.   The masterclass commenced with...

Bebek Goreng, which translates to Fried Duck in Indonesian, is a beloved Indonesian delicacy known for its succulent and tender meat wrapped in crispy skin. Traditionally, cooking Bebek Goreng involves marinating the duck in a mixture of spices and herbs for hours to tenderize and infuse the duck with...

Butter chicken curry is a popular and iconic Indian dish that features tender chicken pieces stewed in a velvety tomato-based sauce infused with butter, cream and aromatic herbs. It is typically served with fluffy rice or Indian bread such as naan and roti. The following is Chef Jerome Rezel’s...

On Jan. 19, 2024, USAPEEC organized a U.S. poultry-focused seminar and a cooking contest at HNAAu’s Can Tho Branch, which was attended by a total of 41 culinary students. The students first learned about the advantages and applications of U.S. poultry before pitting their culinary skills against each other...

USA Poultry and Egg Export Council (USAPEEC) is set to exhibit next month at FHA-Food & Beverage (FHA-F&B), one of Asia’s largest food & beverage (F&B) tradeshow, which will be held at Singapore EXPO between 23 – 26 April. USAPEEC will be exhibiting together with 10 of its trade...

The United States Department of Agriculture (USDA) projects a 10% increase in consumer food service sales in the Philippines in 2024, reaching $14 billion, higher than the pre-pandemic levels. This growth is driven by the recovery of the tourism sector, increased dining out, and the emergence of new restaurant...

In Chinese culture, the Lunar New Year, also known as Spring Festival, marks the end of the coldest days and welcomes spring, symbolizing new beginnings and fresh starts. Each year in the 12-year cycle is represented by a zodiac animal, with 2024 celebrating the Year of the Dragon. The...

USA Poultry and Egg Export Council in collaboration with Happy World Roast, a local renowned dining destination for its exquisite roasted meats, curated an exclusive U.S. Poultry Platter Box which includes; Bao (10pcs), Signature Char Siew (250g), Crispy Roast Pork (250g), U.S. Duck (250g) and Carrot & Cucumber Pickles...