Aside from wanting to meet Environmental, social, and governance (ESG) commitments, local manufacturers and retailers, such as Nestle Unilever and AEON Malaysia, are increasingly committed to cage-free production because of an increasing consumer demand for cage-free eggs. New research data reveal that 83% of Malaysian consumers believe that food companies should source their eggs from supply chains that adhere to suitable ethical standards. Moreover, over 60% of consumers are willing to pay more for cage-free eggs and almost 60% reported being more inclined to patronize brands that source only cage-free eggs.

Malaysia looks at China as a learning example, where many of China’s leading egg-producing companies have made the necessary transformations towards cage-free egg production, with some even going completely cage-free.