Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


The Habit Burger Grill opens in largest retail mall
Cambodia’s seventh The Habit Burger Grill opens in Aeon Mall Mean Chey (Aeon3), the biggest shopping center in the nation located in Phnom Penh Read More



1,000 Lawson branches in 2023
Sumber Alfaria Trijaya, owner of Indonesia’s Alfamart convenience stores, aims to open 1,000 new Lawson stores this year. Drinks and prepared foods Read More

Sleek New Hotel in Jakarta
Jakarta, which is home to some of the most opulent hotels in the nation, now has the luxurious new St. Regis Jakarta. The hotel’s 282 guest Read More



7Café Introduces new menu
Early last year, 7-Eleven opened its first 7Café, offering convenient and delicious made-to-order food, ranging from fresh, warm  Read More

Alipay+ extends Foodpanda partnership
Malaysia now enjoys a stronger Alipay+ collaboration with Foodpanda, the leading food delivery service in Asia. Customers of Foodpanda Malaysia  Read More



Luxury integrated lifestyle resort in Clark City
With the signing of two new properties in Clark City, Accor is extending its presence in the Philippines. Sofitel Clark and Emblems Clark Read More

Olive Garden opens second branch
Three months since the opening its first Olive Garden at the Mall of Asia (MOA) in Pasay City, The Bistro Group established its second branch Read More



Michelin-starred Nakiryu at Plaza Singapura
When Nakiryu introduced their Dandan noodles in cup form at convenience stores in Japan, fans went wild. In addition to its flagship  Read More

FairPrice Group appoints first CSO
Grocery retailer Fairprice has appointed Chan Tee Seng as its first Chief Sustainability Officer. It is the first supermarket chain in Singapore to have  Read More



10-15 new restaurants for Bonchon
Korean fried chicken chain Bonchon will invest USD3.05 million this year to open 10-15 restaurants in Thailand, up from 106 branches. According Read More

Singapore-based Poulét enters Bangkok
Thai restaurant operator, Minor Food Group is bringing the first Singapore-based French Restaurant chain, Poulét to Thailand Read More

Eggdrop lands in Siam Square
The opening of South Korean sandwich chain, Eggdrop in Bangkok’s Siam Square attracted more than 2,000 customers in the first two Read More



Masan bets on one-stop stores to compete with rivals
Masan Group which started out making instant noodles now has stores to sell them, along with a host of other goods and services to Read More

A new coffee shop concept by The Coffee House
SIGNATURE by The Coffee House, a new exclusive and affluent coffee shop brand has launched at the Crescent Mall shopping Read More