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USAPEEC ASEAN Office

Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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DIGITAL BUYER’S GUIDES

The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia

Topaz makes into Asia’s Top 100 List
Long-running French fine dining restaurant Topaz has made it to Asia’s Top 100 list, coming in at number 90, marking the Cambodian Read More

Grab unveils food delivery service
Grab super-app launched its pilot food delivery service in Phnom Penh’s central business district to connect users with over 200 brand  Read More

 

Indonesia

World-famous Cinnabon opens in Jakarta
One of the world’s most renowned cinnamon roll franchises has made its entry into Indonesia with its first outlet located at luxury Read More

Malindo plans for more Sunny’ Chick outlets
Malindo Food Delight has set a target of opening 100 branches of Sunny’ Chick fried chicken restaurants by end-2022. First launched  Read More

 

Malaysia

Paris Baguette to debut in Kuala Lumpur
Berjaya Food Bhd (BFood) has signed a joint venture with Paris Baguette Singapore to open the first outlet in the Klang Valley, Kuala Read More

Sunway Malls eye expansion in northern region
Sunway Malls is looking to the northern region for expansion. Despite economic challenges resulting from the pandemic, the mall’s  Read More

McDonald’s unveils unique ‘Kam Heong’ burger
McDonald’s has unveiled a uniquely Malaysian-flavored burger called Spicy Kam Heong with aromatic sauce. The ‘Kam Heong’ sauce is a unique  Read More

Taco Bell accelerates expansion plans
Taco Bell celebrated the opening of three new outlets, bringing its total restaurant count to 12 outlets. This marks a significant milestone  Read More

 

Philippines

Haidilao’s first outlet opens for business
Chinese hot pot chain Haidilao has opened its first outlet in the Philippines after a two-year delay due to Covid-19. Founded in 1994 Read More

McDonald’s increases sustainability effort
As part of its Green & Good initiative, McDonald’s stores in Arayat, Pampanga and Ligao, Albay will be solar powered. The stores  Read More

Tropical Hut becomes overnight sensation
Vintage home-grown fast food chain Tropical Hut’s outlets recently experienced temporary food shortage due to a spike in orders  Read More

 

Singapore

Paris Baguette opens brand new concept store
Paris Baguette announced the opening of its first café-retail concept store at Raffles City Shopping Centre. The fast-casual chain’s 11th  Read More

 

Thailand

Tanachira enters food and beverage business
Tanachira Retail Corporation Co, importer and distributor of lifestyle fashion brands, has moved into the F&B business. It is exploring Read More

More Betagro products on Freshket
Betagro has expanded its product offerings at Freshket, a food supply chain platform. It currently sells over 100 products on the platform  Read More

 

Vietnam

Japfa launches first Best Food House restaurant
Japfa Comfeed Vietnam has opened the first Best Food House chicken restaurant in Ho Chi Minh City. The move marks an important step Read More