Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA offices in the ASEAN region have been updated. See Export Assistance under Resources and Library.

In The Region


Texas’s 3rd Anniversary Celebration: 1000 Free Chicken Sets, Scratch Card Prizes, and Influencer Collaborations
In honor of Texas’s third anniversary, the brand is offering a special commemorative promotion, presenting 1000 complimentary chicken sets  Read More


Sarirasa Group’s Exclusive Christmas Offerings for Limited Time Only
The Sarirasa Group, a prominent Indonesian F&B company overseeing several top-tier restaurants in the local culinary landscape Read More



Potato Corner Debuts in Malaysia Serving Flavored Fries and Chicken Pops
Potato Corner, the Filipino food franchise known for its flavored fries and chicken pop, has inaugurated its first Malaysian outlet Read More


Domino’s Pizza Malaysia Unveils Chief Spicy Officer Position Alongside Spicy Ssamjeang Pizza Comeback
Domino’s Pizza Malaysia is introducing its Chief Spicy Officer position in conjunction with the comeback of the popular Domino’s Ssamjeang pizza Read More



California Pizza Kitchen Expands its Global Reach with a New Philippine Store
California Pizza Kitchen (CPK) continues its international franchise growth with the opening of a new franchise location in Muntinlupa City, Philippines Read More



KFC Singapore Spices Up Holidays with ‘Dip ‘N Share’ Bucket and ‘You Dip, You Share’ Card Game
KFC Singapore is introducing a festive twist with the launch of its Dip ‘N Share Bucket and a limited-edition ‘You Dip, You Share’ KFC card game Read More


Halal-Certified Festivity: J65 at JEN Singapore Tanglin Wins Best Buffet Award and Unveils Delectable Christmas Spread
JEN Singapore Tanglin by Shangri-La is offering a halal-certified Christmas buffet at J65, which won the prestigious Best Buffet award in the Halal Awards 2022 Read More



Survey Reveals 67% of Thai Meat Eaters Plan to Reduce Meat Consumption in the Next Two Years
According to a survey conducted by Madre Brava, a science-based advocacy group, 67% of Thai meat consumers express an intention Read More


SHOW DC Elevates Shopping Experience with Food Street
SHOW DC, Bangkok’s largest outlet shopping destination, has enhanced its retail and entertainment offerings with the introduction of Food Street Read More


KFC Invests $14.2 Million in Expanding Digital Stores in Thailand
Central Restaurant Group, the entity managing KFC operations in Thailand, is set to allocate $14.2 million towards the establishment of 15-20 new KFC digital stores Read More



Sojitz acquires NEW VIET DAIRY, expanding market reach in Vietnam
Sojitz Corporation, in collaboration with Sojitz Asia Pte. Ltd. and Sojitz Vietnam Company Ltd., has successfully acquired full ownership of DaiTanViet Joint Stock Company Read More


Ho Chi Minh City’s Culinary Delights Go Global in Media Blitz
Since December 2023, the Ho Chi Minh City Department of Tourism has launched an international campaign spotlighting the city’s diverse cuisine Read More