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USDA Trade Mission to Vietnam

Cooking The World’s Favorite U.S. Chicken in Ho Chi Minh City

New Country Reports

Country Reports from USDA offices in the ASEAN region have been updated. See Export Assistance under Resources and Library.

In The Region

Cambodia
Cambodia detects second human case of H5N1 in one week
In the first week of August, Cambodia saw two cases of H5N1 avian influenza, both in the province of Svay Rieng. The official investigation of the second case revealed that nine chickens perished at both the patient’s and their neighbor’s residences leading up to the illness. The patient had direct contact with these dead chickens.

Indonesia
ID Food donates chicken eggs and meat to at-risk families
ID Food, the holding company of several state-owned food companies, will donate chicken eggs and meat to 560,000 stunting-risk families in seven provinces from August to October. Each family will receive 10 chicken eggs and 1 kg of frozen chicken meat. ID Food’s subsidiaries such as Nusindo, PT Berdikari, and PT PPI will give out the packages. This initiative is also expected to stabilize egg and chicken prices at the farmer level.

Malaysia
Texas Chicken Malaysia launches new garlic chili lime flavors
As part of Texas Chicken Malaysia’s limited-edition Wrap Fest campaign, it has launched a new Garlic Chilli Lime Wrap and Garlic Chilli Lime Tenders.

Major mini-market chain operator unveils country’s biggest IPO in 7 years
99 Speed Mart Retail expects to raise up to US$539 million in its initial public offering (IPO) on September 9. Funds from the IPO will go towards aiding its expansion plans such as setting up six new distribution centers, upgrading existing outlets, and increasing the number of outlets from 2,651 outlets to 3,000 by end-2025.

Philippines
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Singapore
New chicken restaurant brand opens its doors
S.O.S. Chicken specializes in selling tender, juicy charcoal-grilled chicken, brined and marinated with 16 secret ingredients for over 12 hours, and served with an array of Stand Out Sauces (S.O.S) that reflect Singapore’s diverse culinary scene. Diners can enjoy the brand’s chicken by itself or paired with their carbohydrate of choice.

Thailand
Chinese chicken fast-food restaurant forays into the Thai market
Zhengxin Chicken Steak, a Chinese chicken fast-food franchise, has opened two branches in Bangkok, offering food options that undercut the prices of the country’s market leader – KFC. For example, its fried chicken thigh costs US$0.69/piece while KFC’s is US$1.24. Thailand’s fried chicken restaurant industry is forecast to hit US$740 million this year.

Taco Bell expands into tourist hubs starting with Chiang Mai
As part of Taco Bell’s strategy to capitalize on the recovery and growth of Thailand’s tourism industry, it opened its first outlet in Tha Phae Gate, Chiang Mai, a popular tourist location. Taco Bell expects 40% of its customers to be foreigners.

Vietnam
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