Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


Construction of Big C Hypermarket set to start
Big C, the largest supermarket chain in Southeast Asia, has signed an agreement with the OCIC Group to initiate the construction of a hypermarket Read More



Pizza Hut Launches Halloween-Themed Black Series Menu
In honour of Halloween, Pizza Hut Indonesia has introduced a special limited-time menu featuring dishes with a striking black colour Read More



The Food Merchant®️, Malaysia’s Gourmet Grocer Introduces The Food Merchant®️ Prelude
The Food Merchant®, Malaysia’s premier gourmet grocer has unveiled its exclusive concept store, The Food Merchant® Prelude, located at Pavilion Damansara Heights Read More

CP Foods Malaysia Unveils Two New Product Launches
CP Foods Malaysia introduces two delectable offerings, namely Satay Roasted Chicken and Mala Roasted Chicken, inspired by the diverse and savoury Read More



Uniqlo Coffee’s Debut in the Philippines
Uniqlo, the renowned Japanese apparel retailer, is all set to introduce its first-ever café in the Philippines. This signature café will delight Read More



Texas Chicken selling Charcoal Chicken set meal for Halloween
Texas Chicken Singapore is set to introduce an exclusive Halloween-themed flavour, the Halloween Charcoal Chicken. This unique fried chicken features a pitch-black crust Read More

MasterChef Singapore Season 4’s Winner to Hold a Kopitiam-Inspired Brunch Pop-Up
MasterChef Singapore champion Inderpal Singh and fellow contestant Reuben Wong are joining forces for an exciting brunch pop-up event Read More


McDonald’s Ninja Burger Returns
McDonald’s has unveiled the return of its beloved Ninja Burger, a popular limited edition offering. This Japanese-inspired delight features a crispy chicken thigh Read More



GrabFood unveils “DINE-IN” service in Thailand
In response to the evolving dining preferences of customers who are increasingly returning to dine-in experiences, GrabFood Read More



Genesis BBQ Expands with 11th Store in Vietnam
Genesis BBQ, a popular Korean fried chicken franchise, has opened its 11th store in Vietnam as part of its extensive expansion efforts Read More