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The USAPEEC ASEAN team visited this year’s THAIFEX – Anuga Asia, between May 28 and June 1, to gather insights about Thailand’s market and to network with local poultry importers, trade officials, and other industry players. Here are some of our findings:
- There is strong consumer demand for U.S. products because U.S. brands are generally perceived as more premium.
- Heated poultry products can be imported into Thailand.
- The Thai consumer market remains growing and lucrative, with this year’s estimated consumer spending to be at US$300 billion according to Statista.
 THAIFEX Crowd |
 Booth exhibiting local Turkey |
 Booth exhibiting liquid eggs |