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On September 6, 2026, USAPEEC hosted a consumer workshop in Danang, bringing together 24 KOL teams and a total of 52 participants, including food influencers, TikTok creators and key opinion leaders (KOLs). The event was honored by the presence of Ms. Shelby Watson, Director of Global Marketing & Allied Industry Programs at USAPEEC.
Consultant chefs Iron Chef Le Xuan Tam and Chef Doan Van Tuan, together with their culinary partners, who are also food influencers, conducted live cooking demonstrations featuring a variety of U.S. chicken recipes. Participants observed the cooking techniques firsthand, interacted with the chefs throughout the demonstrations and gained practical tips for preparing U.S. chicken dishes at home.
The workshop concluded with a tasting session, allowing participants to sample the freshly prepared dishes and experience the quality, flavor and versatility of U.S. chicken.