Market News

On Oct. 30, 2024, USAPEEC exhibited at the Association of Catering Professionals Singapore (ACAPS)’s annual Friendship Night at Amara Hotel, Singapore. The ballroom event recognized businesses that have contributed significantly to promoting sustainable food practices and advancing Singapore’s catering industry. Around 300 industry professionals, including caterers, distributors, manufacturers, and...

On Oct. 17, 2024, the USAPEEC Tailored Seminar and Cooking Contest was held at the Da Nang Vocational Tourism College in Da Nang City, Vietnam. The event featured 20 teams of young chefs from the college, with Chef Doan Van Tuan leading a training session on safe handling practices...

A national consumer survey by GMO Research found that 83% of Singaporean consumers want foodservice operators and retailers to source cage-free eggs, with 69% more inclined to patronize food brands that sourced only cage-free eggs. The majority of consumers are also more willing to pay a premium for cage-free...

Zen Corporation Group, which operates 11 restaurant brands and more than 240 outlets, joins nearly 80 other major national and multinational companies in Thailand such as AccorHotels, Hilton Hotels and Resorts, and Nestlé in committing to sourcing only cage-free eggs. The group is already sourcing 80% of all its...

Sizzle Showdown, the national culinary championship in Singapore that brings its winning U.S. poultry dish to restaurants nationwide for consumers to try, held its first media tasting on September 18. Jack’s Place, a Western restaurant with 12 outlets nationwide, hosted the event for 18 key opinion leaders and their...

  Chef Yuzaimi, a head chef in Market Hall Sentosa, Singapore, conducted a masterclass for 24 students on September 13. He shared his professional working experience with the young chef hopefuls, taught them about the quality characteristics of U.S. poultry and the techniques required for handling them, and demonstrated...

On September 12, USAPEEC participated in the Great American Barbecue, organized by the USDA Foreign Agricultural Service and the U.S. Embassy at Melia Hanoi. The event attracted 157 attendees, including F&B importers, distributors, retailers, hotel and restaurant managers, chefs, and media representatives from northern Vietnam. Guests had the chance...

On September 12, the final round of the USAPEEC’s “Best U.S. Poultry Challenge – Season 2” cooking contest for young chefs unfolded at Furama Resort Danang. The full-day event started with a morning training session on cold chain management and the safe handling of U.S. poultry, led by Chef...

USAPEEC Vietnam participated in the USDA trade mission to Ho Chi Minh City and Hanoi from September 9 to 13, 2024. Five USAPEEC members joined this mission, including the American Egg Board, Globex, Lamex Foods, Pilgrim’s Pride, and Ronald A. Chisholm. On this occasion, we arranged a brief meeting...

On August 28, master chefs Norbert Ehrbar and Le Xuan Tam showcased six recipes featuring U.S. chicken at Sheraton Saigon Hotel to 51 participants, comprising cooking enthusiasts, food bloggers, and numerous social media content creators. The participants had the pleasure of watching the masters at work, who taught them...