Qra, a Premium Supermarket Chain

As part of a trade mission in Kuala Lumpur, Malaysia, Mr. Thomas Tan, USAPEEC ASEAN Consultant, had the opportunity to tour Qra, a contemporary local grocer. Known for its commitment to prioritizing quality and delivering exceptional value to the community, Qrafoods is led by Mr. Matthew Tan, the Executive Director. During the visit, the group was guided through the supermarket, gaining valuable insights into its unique approach to consumer preferences and market dynamics.

Qrafoods has embraced the concept of ‘Eat Well. Live Well,’ aligning itself with the evolving preferences of consumers who prioritize health and wellness. The supermarket caters to a diverse customer base that seeks high-quality and specialty products to enhance their overall well-being.

One distinctive aspect of Qra is its commitment to offering a broad range of imported products. The supermarket proudly features items from various countries, including the U.S., Japan, and the UK. This diverse selection aligns with the preferences of the local clientele, who appreciate access to international products known for their quality and uniqueness.

The visit to Qra provided Mr. Thomas Tan and the trade mission group with valuable insights into the Malaysian market, allowing for a deeper comprehension of consumer preferences. They had the opportunity to witness firsthand the innovative approaches embraced by local grocers.