Market News

On January 7, 2025, USAPEEC organized a technical training session on cold chain and safe handling of U.S. Poultry at Hoa Mai Trading & Service (Kizuna JSC), a catering service company. Following the training, the USAPEEC consultant chef demonstrated two dishes featuring U.S. chicken: ginger soy glazed U.S. chicken...

For the uninitiated, the Peking duck is a luxurious and iconic Chinese dish that has its origins in ancient China where it was a staple of imperial cuisine for centuries. The preparation of Peking duck is intricate, involving a unique roasting process that results in a roast duck characterized...

USAPEEC partnered with Swensen’s Singapore to offer Herb Roast U.S. Turkeys during the Christmas season across its 24 outlets. The Herb Roast U.S. Turkeys were available for takeaway/delivery and at the live carving stations at two Swensen’s Unlimited, its buffet concept. A media release about the promotion was disseminated...

USAPEEC participated in the U.S. Market Festival in Metro Manila, Philippines, by organizing retail demonstrations and sampling events at Shopwise on December 3, 2024, and The Market Place on December 7, 2024. Led by Chef Sonny Mariano, the events showcased the versatility and premium quality of U.S. poultry products...

Chef Norbert Ehrbar, a long-time collaborator of USAPEEC who has taught dozens of U.S. poultry classes for decades, was specially flown in from Vietnam to Singapore to conduct three U.S. poultry workshops for culinary students. The first two workshops were conducted on Nov. 13 and 14 to 28 bright-eyed...

USAPEEC exhibited at CAMFOOD + HOTEL 2024 — Cambodia’s top international hospitality and F&B show between Nov. 6 and 8. There were round-the-clock live cooking demonstrations and samples of U.S. poultry dishes for visitors at the USAPEEC booth. Additionally, we sponsored a U.S. turkey breast competition held within Cambodia...

On Oct. 30, 2024, USAPEEC exhibited at the Association of Catering Professionals Singapore (ACAPS)’s annual Friendship Night at Amara Hotel, Singapore. The ballroom event recognized businesses that have contributed significantly to promoting sustainable food practices and advancing Singapore’s catering industry. Around 300 industry professionals, including caterers, distributors, manufacturers, and...

On Oct. 17, 2024, the USAPEEC Tailored Seminar and Cooking Contest was held at the Da Nang Vocational Tourism College in Da Nang City, Vietnam. The event featured 20 teams of young chefs from the college, with Chef Doan Van Tuan leading a training session on safe handling practices...

A national consumer survey by GMO Research found that 83% of Singaporean consumers want foodservice operators and retailers to source cage-free eggs, with 69% more inclined to patronize food brands that sourced only cage-free eggs. The majority of consumers are also more willing to pay a premium for cage-free...

Zen Corporation Group, which operates 11 restaurant brands and more than 240 outlets, joins nearly 80 other major national and multinational companies in Thailand such as AccorHotels, Hilton Hotels and Resorts, and Nestlé in committing to sourcing only cage-free eggs. The group is already sourcing 80% of all its...