June 2020
Welcome
Welcome to the June issue of the USAPEEC ASEAN Regional Newsletter.
This newsletter seeks to provide readers with useful product and major market information for institutional and consumer users of U.S. poultry. Readers will find a variety of general market news, trends, activities and useful product information in each issue.
This month's issue:
Contents
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Market News
- Fourth of July Celebrations go Virtual
- Home Cooking with Celebrity Chef Eric Teo
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Food Service
- Trending with Turkey
- Brunch with an Asian Punch
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In The Region
- ASEAN News in Brief
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Industry Trends
- The Meat-Lovers Platter
- Evolution of Wet Markets
Additional Market Information Available
We have updated our website to include more information on market reports and export documentation guidelines.
You can visit our ASEAN website at: www.usapeecasean.com
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Fourth of July Celebrations go Virtual
As Americans all over the world commemorate the 4th of July, also known as Independence Day, this year’s celebrations are going to be unique. The event typically features a day full of fun, music, food, drinks, carnival games, and a spectacular fireworks display. This year, however, celebrations are going viral as countries adopt safe distancing measures due to COVID-19. But you can still fire up the grill with your own 4th of July recipes and watch the fireworks online. How about throwing a virtual party for family and friends to join in the revelry? Deck your home with streamers and flags, and dress up in red, white and blue, complete with hats, bells and whistles. Or you can exchange and drop off food baskets filled with classic American fare like burgers, hot dogs, chicken wings, potato salad and cupcakes. All set? Get on Zoom and join in the spirit of celebration! Happy Birthday USA!
American burgers and hot dogs - staples of July 4th celebrations.
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Celebrity Chef Eric Teo
(Photo Credit: Eric Teo)
Home Cooking with Celebrity Chef Eric Teo
In a series of cooking videos, well-known TV personality and Celebrity Chef Eric Teo shows you how to prepare healthy dishes with U.S. poultry. From his kitchen to yours, Chef Teo takes you through a step-by-step process to create delectable and wholesome meals featuring U.S. turkey, chicken and duck. Watch
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Trending with Turkey
Turkey may be the bird of choice for the festive season, but local chefs are increasingly looking for ways to spice up the bird to cater to the Asian palate for hot and spicy food. And because turkey meat is available all year round, they get to experiment with cooking styles and create new recipes, inspired by local favourites and cultures. If you ever thought turkey was bland, think again!
Turkey Masala with rice, naan, and cilantro garnish
(Source: KQED)
A Masala of Turkey
Singapore’s Anjappar restaurant is among the few in the region serving one of the most standout turkey dishes - Turkey Masala, a unique Indian tweak to the western staple. It takes a couple of hours to cook the chunky cubes of turkey in a pot of thick and rich Chettinad Masala with freshly blended ginger garlic paste. Full of flavor and spice, the famous Chettinad Masala inspired by the southern region of India, lends a hint of a roasted mix of cinnamon, cloves, cardamom and star anise to the tender meat. A must-try for those with a penchant for Indian food.
Turkey Cranberry Wrap
(Source: O’Briens)
Turkey To-Go
Levelling up sandwiches and wraps, O’Briens in Malaysia promises natural goodness in their turkey meat options. Juicy and decadent strips of turkey meat coated with a sweet and savory cranberry sauce, all wrapped with fresh and crisp vegetables make the Turkey Cranberry Wrap the perfect choice for health-conscious foodies. Cheese lovers can go for the Turkey and Mozzarella Toastie, packed with veggies and succulent pieces of shredded turkey. Time to get your fingers wrapped around these tur-rific sandwiches for a simply tummy-filling meal!
Spicy Thai Basil Ground Turkey with bell peppers
(Source: Kalyn’s Kitchen)
Spicing Up the Turkey
Known all over the world for its steamy and mouth-watering dishes, Thai cuisine has a reputation for being spicy. Moving away from cliché meat choices like the Basil Chicken, the Thai variation of its turkey offering is well worth a try. Red and juicy ground turkey is cooked to impeccable tenderness and paired with a savory and spicy sauce mix of soy sauce, sriracha and lime juice. Garnished with fresh Thai basil, the dish is primed to tingle your taste buds with bursts of flavors. Best served hot with a plate of rice or the healthier cauliflower coconut rice, the Spicy Thai Basil Ground Turkey never disappoints.
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Brunch with an Asian Punch
The food of Southeast Asia can sometimes make you wonder why it’s so underrated when it comes to brunch. Sure, you can have your bacon and scrambled eggs. But now, you can just immerse yourself in a medley of local offerings like Garlic Fried Rice and the Filipino Breakfast Sausage. Tropical ingredients like coconut and an infinite variety of spices combine to define the culinary landscape of the tropical Indochine peninsula. What’s more? These Asian taste signatures have also spilled on to the menus of western brunches.
Vietnamese Vanilla Waffles
A popular street snack sold at stalls outside school districts is Bánh Kẹp Lá Dua, a type of pandan waffle. Pandan, or as the west calls it the “vanilla of Southeast Asia”, is the unique ingredient in this street snack, as well as coconut milk, another staple in Asian cuisine. The two blend together in perfect harmony to give a light, airy and crispy texture, and a spring green color to the waffles. They may look like any other breakfast waffles but get closer and its subtle pandan fragrance is sure to pull you in. Available only in Vietnam, the waffles are cooked in a mold of cast iron, heated with charcoal, and served hot commando style or with syrup.
Bánh Kẹp Lá Dua - Homemade Vietnamese Coconut Pandan Waffle
(Source: A Taste of Joy and Love)
Torta Omelette with ground pork and vegetable filling
(Source: Tasteatlas)
Flipping the Omelette
Change up your omelette with the Torta. The Filipino take is generously filled with ground beef, chicken or pork, and vegetables like diced potatoes, commonly eaten at home. On a lazy Sunday, give powdered eggs a try when preparing the dish, and rehydrate the eggs with water or milk for a fluffier batter. While they’re pretty tasty on their own, the locals recommend pairing the savory and fluffy omelette with rice or condiments such as banana ketchup. For veggie lovers, you can try other versions of the Torta such as Talong which uses grilled eggplants for the extra crunch and the Tortang Gulay, packed with onions, bell peppers, and garlic.
Curious Taste of the Salted Egg
From popcorns, pizzas, potato chips to milkshakes, Singaporeans have caught on to the salted egg craze and there’s no letting up. At Runway80, a well-hidden gastropub located at the far end of Tai Seng street, the western favorite of chicken and waffles gets a new makeover. Crispy on the outside and soft on the inside, these waffles are paired with four tender buttermilk fried chicken thighs. For fans of the classic American taste, you can stick with the thick and sweet maple butter syrup. If spice is your choice, a creamy smooth salted egg sauce with fragrant curry leaves will go over nicely.
Runway80’s Chicken & Waffles with salted egg sauce and maple butter syrup
(Source: Sethlui)
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Cambodia
7-Eleven to launch in Phnom Penh in 2021
The 7-Eleven chain is set to launch in Phnom Penh next year. After signing the master franchise agreement with the Japanese-American owned 7-Eleven Inc, Thailand’s CP Group will operate the convenience stores through a local subsidiary. The CP Group owns the rights to use the corporate identity and logo and is authorized to conduct all business strategy and distribution activities of the franchise in the country.
Indonesia
Fast Food postpones expansion plans
Fast Food Indonesia, the operator of over 727 KFC restaurants in the country has deferred its expansion plans and closed 97 outlets due to the pandemic. To cope with financial challenges and closures, the company is adjusting the wages of its employees. Prior to the pandemic, Fast Food had allocated USD 38.4 million to open 20 new KFC restaurants, 5 KFC Box mini outlets and renovate the 150 existing restaurants.
Hokben launches new RTH meals and mobile app
Hokben, the local operator of the Japanese food chain has launched ready-to-heat meals such as Beef Teriyaki, Beef Yakiniku and Chicken Teriyaki in 200 gm pouches. Additionally, the food chain has launched a new mobile app to cope with the government-imposed social movement restrictions. Customers can place orders and pay online with the app. The orders are then processed at the nearest Hokben outlet for collection. Delivery services are also available. The chain currently has 170 outlets across Java, Sumatra and Bali.
Malaysia
Mygroser to expand after COVID-19 boosts sales
Malaysia’s digital grocer Mygroser is targeting expansions with an enhanced grocery list, new memberships and regional networks, after registering over a 1,000% growth in demand since early 2020. Mygroser achieved a ten-fold increase in revenues and delivery orders over the past two months. The online-only grocery service has also created more daily delivery slots and implemented other tech enhancements to meet the surge.
Singapore
Burger King debuts social distancing crown
To welcome customers back to dining-in, Burger King debuted a social distancing crown at select outlets island-wide this month to remind customers to keep one meter apart. The novelty head gear is purposefully designed to keep customers and staff safe. Fans can also create their own version using recycled materials at home if stocks run out. The crown follows the franchise’s string of creative campaigns in Singapore, including a cheesy music playlist on Spotify to promote the launch of its BBQ Cheesy Trio Burger last month. Burger King joins other restaurants that have also implemented safeguarding measures such as table top separators, counter shields, kiosk separators and booth dividers for dining-in patrons.
Government launches tender for urban farming
The Singapore Food Agency (SFA) is partnering with the Housing and Development Board (HDB) to launch tenders to farm vegetables and other food crops, and activities like packing and storing produce on rooftops of multi-storey car parks. The urban farming sites include five individual sites (Choa Chu Kang, Tampines, Hougang, Ang Mo Kio and Toa Payoh) and two cluster sites (Sembawang and another at Jurong West). According to the SFA and HDB, the individual sites will be used to testbed innovative ideas while cluster sites will enable production at scale and encourage cost savings. The movement is part of Singapore's plans to produce 30% of its nutritional needs locally by 2030.
Marks & Spencer partners with Pandamart for packaged items
Marks & Spencer Food is teaming with Foodpanda’s grocery delivery service, Pandamart to fulfil orders of packaged foods for customers. Consumers can choose from over 300 food and drink items with the commitment to deliver under 30 minutes. In Singapore, the service is only available at locations near Wheelock Place, VivoCity, Parkway Parade and One Raffles Place. The service is set to launch in Malaysia later this year.
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The Meat-Lovers Platter
Whether it's for a family dinner or an appetizer for a party, Charcuterie Boards have become the essence in household gatherings. While the French charcuterie first rose to prominence in the 15th century, the assortment of cured or smoked meats and cheese boards have spiraled into a massive trend in Asia recently. Loaded with a variety of cured meats, cheese, nuts, fruits, crackers and jams, these Insta-gramable and delicious artsy spreads are a sight to behold.
The Dutch Jakarta’s Sausage Platter
(Source: Anakjajan)
Hold On to Your Ham
Located in Jakarta’s CBD area, The Dutch Jakarta restaurant, remains a hidden gem in the country’s capital. Owner and Head Chef Chris Moes presents his own unique, modern take on Dutch cuisine showcasing charcuterie in all its glory. Displaying a passion for cured and smoked meats, Chef Moes has created a variety of sausages, available for purchase individually or as a platter. The famed Dutch Sausage Platter is already a hit with its customers with a selection of meats ranging from ‘Rookworst’ Smoked Pork to Barbeque Chicken and Dried Tomato Mayo Duck Sausages, served with sauerkraut, cornichons, mustard and chili sauce.
An assortment of meat, cheese, crackers, and dried fruit
(Source: The Social Ones)
Eat Off the Grazing Board
The Social Ones in Singapore are embellishing dining tables and picnic baskets with their exquisite platters. Pick from a choice of Farm and Intimate Platters for two to four, the Together Platter for five to eight, or the Social Platter for a group of ten to fifteen persons. The showstoppers feature three or four charcuterie varieties that include Sopressa Mild Salami, Salami Napoli and Free-Range Ham, served alongside artisanal cheese varieties, breads, crackers and dried fruit. For a boost of extra flavor, each platter comes with two dipping sauces - hummus and dark chocolate sea salt almond butter. You can also go for the Premium Meat Upgrade to add other variations of charcuterie such as Smoked Duck Breast, Smoked Salmon and Wagyu Beef.
Carnivore Large Apero Box
(Source: Vivin Maison Grocery Store)
The Perfect Meat-Up
Whet your appetite with the Apero Boxes at Vivin Maison Grocery store. Located at the Ekamai Complex in the heart of Thailand’s capital, the store offers takeaway charcuterie and cheese boxes served with Dried Sausages, Duck Pate and Dried Duck Breast cured with local fleur de sel covered in black pepper. If you’re expecting company, the Carnivore Large Apero Box with its eight different options of charcuterie crunchy and crispy homemade bread is the ideal choice. You can round off the flavors with Vivin’s delicious jams, chutneys or pickles paired with your choice of meat. Impress your guests with a delicious appetizer platter for that “perfect” meat-up!
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Evolution of Wet Markets
From top notch chefs to regular home cooks, everyone recognizes the value of fresh food products sold at Asian wet markets. Just to experience the rush of people, price haggling and the smell of meat, fruit and fresh produce – it's quite the adventure. And as consumers make the switch to supermarket and grocery store shopping, wet markets are keeping up with the times and changing the way they do business, to appeal to the next generation of customers.
Jumbo Herbal Sausages at Or Tor Kor Market
(Source: Miss Tam Chiak)
Quality Roasts for a Bargain
Ranked as one of the world’s top ten fresh markets by CNN, you can find Or Tor Kor Market in the heart of Thailand’s capital. Frequented mostly by the upper- middle class, the market maintains its stronghold on loyal customers with its unrivalled standard of hygiene and quality food. The incredible range of delicious and fresh fruit, vegetables, quality roast meats and seafood are among the best to be found in Bangkok. With a selection of traditional and modern pre-made dishes such as Kanom Krok (Grilled Coconut Pancakes), Sesame Egg Rolls and Jumbo Herbal Sausage, this market scores high on the shopping list.
Overview of Farmers Market, Cubau
(Source: AmaiaLand)
Under one Roof
For more than two decades, the Farmers Market in Cubao, Philippines has drawn locals to its establishment. Catering to a wide range of consumers and restaurants, the traditional wet market is lined with hundreds of vendors selling the best produce, poultry and seafood. It is separated into specific sections for poultry and seafood on the first level, and fruit and vegetables on the second level, making it easy for shoppers to navigate their way through. At the stand-out and extensive poultry section, you will find a selection of different-sized eggs, fresh meat and live native chicken. For the new wave of shoppers, vendors like Les Aunor’s Meat Shop offer special cuts and home delivery of meats (beef, chicken and pork). The Hamonado Longganisa and Vigan Longganisa sausages are a must-try.
Livestreaming of fresh produce via Tekka Online Market
Stallholders go Digital
Wet markets in Singapore have started to play a totally different ball game, turning to live-streaming to sell fresh food. Through its newly launched Facebook page, Singapore’s Tekka Online Market takes orders from the comments section. Confirmation and delivery details are exchanged privately with customers via the Facebook Messenger app. Other services include PayNow, an instant payment service, as well as same day island-wide deliveries. On the other hand, The Meatery’s take on a wet market butchery is already leveraging online sales and delivery models. With a wide curation of halal-certified prime meats, the Muslim-owned gourmet store is changing the perception of butcheries to satisfy the more discerning palates. Renowned British Chef Heston Blumenthal personally recommends the Organic Kampung Chicken and Silver Hill Duck Breast Fillet at The Meatery.
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Disclaimer: All opinions and views expressed in the articles published in the newsletter are those of the individual journalists and do not necessarily reflect those of the publisher, the newsletter's sponsors or USA Poultry & Egg Export Council.
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