Representative Office registered in Singapore.

Welcome to the official website of USA Poultry & Egg Export Council ASEAN office. The Council is the trade association of the U.S. Poultry & Egg Industry that is dedicated to increasing the awareness and consumption of U.S. poultry & eggs worldwide. The website contains useful information for institutional and trade users as well as individual consumers of U.S. poultry. For more information about our office, please click link below.

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New Country Reports

For new country reports recently released by USDA Offices in the ASEAN region, click the link below to go to Export Assistance.

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The digital version of the Buyer’s Guides for U.S. Poultry and Egg products are available now.

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New Country Reports

Country Reports from USDA ASEAN offices have been updated. See Export Assistance under Resources and Library.

In The Region


Louisiana Fried Chicken lands in The Peak
The Peak has welcomed famous American fast-food chain, Louisiana Fried Chicken, to its grounds. As Cambodia’s biggest luxury retailer Read More



CP Indonesia launches premium RTE sausage
CP Indonesia has a new RTE sausage under its ‘Fiesta Ready To Go’ brand. The premium sausage launched last month, is made of chicken meat, beef Read More

Popular donuts store now in Ubud
Dough Darlings has launched its fourth shop in Ubud’s famed Pengosekan neighborhood, catering to tourists and locals. The brand, which has taken Bali Read More



Say oui to newly opened Oui Bakehouse
A new French bakery and café has opened in Old Klang Road, Kuala Lumpur. Customers can pair the highly raved flaky pain au chocolat, creamy  Read More

40 stores for HWC Coffee this year
Taiwan’s specialty coffee brand, HWC Coffee, which has 70 locations around Taiwan, is planning to set up 40 outlets throughout Malaysia. Last year  Read More



Haidilao debuts in the Philippines
Haidilao will open its first store in the Philippines this year. Known for their delicious tomato-based soup and distinctive steamboat, the menu Read More



New coffee spot for caffeine kicks
Specialty coffee roaster and coffee bar, Kohi Coffee, will soon open at the UIC Building in Shenton Way. The Bangkok-born roaster first arrived in Singapore  Read More

McCrispy goes for sweet paprika
With Singaporeans’ overwhelming love for Chicken McCrispy, McDonald’s is now offering a Sweet Paprika version of the fried chicken. The flavor is derived  Read More

Famous Korean fried chicken chain debuts in Marina Square
South Korean fried chicken chain, BHC Chicken, debuted in Singapore this April. The 108-seat restaurant is located at Marina Square. BHC, which  Read More

Modern spin on classic Vietnamese street favorites
Fast food franchise, NamNam, has opened at Changi International Airport, thanks to a partnership between F&B operator SSP and Les Amis Group. Four  Read More



400 Cafe Amazon stores to open in 2023
PTT Oil and Retail of Thailand will invest USD405 million to expand its Cafe Amazon network and Texas Chicken franchise. This year will Read More

Shake Shack’s first store opens at CentralWorld
Shake Shack, the popular U.S. burger restaurant, has made its Thai debut, with the first location opening at CentralWorld in collaboration Read More



First Tops Market store in Ho Chi Minh City
The first Tops Market store by Central Retail has opened in Ho Chi Minh City. The Thai supermarket brand is tailored to meet the needs of Read More