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USAPEEC participated in the U.S. Market Festival in Metro Manila, Philippines, by organizing retail demonstrations and sampling events at Shopwise on December 3, 2024, and The Market Place on December 7, 2024. Led by Chef Sonny Mariano, the events showcased the versatility and premium quality of U.S. poultry products through three recipes featuring chicken, duck, and turkey. Each demonstration was followed by a sampling activity, with 80 portions of each recipe prepared and served to shoppers, achieving the target goal.
Shoppers actively engaged with the demonstration, asking questions about recipe preparation, cooking techniques, and the benefits of U.S. poultry. Chef Sonny’s engaging presentation and practical tips, such as using leftover turkey, resonated with attendees, who praised the flavor, texture, and tenderness of the dishes. The event successfully raised interest in U.S. poultry, with many participants inquiring about product availability in local stores.
