 Swensen Corporate Website Homepage Banner |
USAPEEC partnered with Swensen’s Singapore to offer Herb Roast U.S. Turkeys during the Christmas season across its 24 outlets. The Herb Roast U.S. Turkeys were available for takeaway/delivery and at the live carving stations at two Swensen’s Unlimited, its buffet concept.
A media release about the promotion was disseminated to all media channels including dailies, weeklies, monthlies, radio, online media platforms, social media influencers, and key opinion leaders such as food and lifestyle bloggers.
 Swensen eStore Shopping Platform ft U.S. Turkey |
Images and the availability of the Herb Roast U.S. Turkey were showcased prominently across Swensen’s owned media, including its physical stores, website, eStore, digital catalog, social media accounts, and newsletter. Printed copies of Swensen’s Christmas catalog featuring the Herb Roast U.S. Turkey were displayed and distributed at its outlets to diners as well as to consumers who ordered delivery.
Additionally, the promotion was publicized through the marketing collaterals of Swensen’s bank partners which directed consumers to visit Swensen’s online Christmas catalog featuring the Herb Roast U.S. Turkey.
 Swensen Shop Front Digital Signage |
For foodservice operators interested in launching U.S. Turkey menu promotions this year, please contact us at admin@usapeecasean.sg.