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From June 19 to 25, USAPEEC-ASEAN collaborated with NTUC FairPrice, Singapore’s largest grocery retailer, to raise sales and consumer awareness of U.S. poultry by promoting Valley Chef Chicken Franks, an American hot dog brand made with U.S. chicken.
Shoppers at the FairPrice Xtra outlet in the nex, Serangoon mall had a chance to sample the chicken franks before purchasing them at a discounted price, which applied to all FairPrice outlets island wide.
A nostalgic treat for many Singaporeans, the product was briefly discontinued in 2022 before officially returning in the final months of 2024, numerous shoppers expressed that it was a pleasant surprise to see it return to shelves.
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Additionally, 20 culinary influencers were engaged to post an original recipe using the chicken franks before informing their followers of both the product as well as the limited time promotion, to raise further consumer interest in U.S. chicken and Valley Chef.