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On August 16, 2025, USAPEEC and the Illinois Soybean Association conducted a recipe demo and sampling at Shopwise Gateway 2 under the Global Village program. Chef Sonny Mariano engaged shoppers with dishes like U.S. Chicken Inasal Shawarma and Korean-style fried chicken, distributing around 80 portions.
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Shoppers praised U.S. chicken’s tenderness, flavor, and consistency, and many inquired about availability. The activity included trivia games with recipe book giveaways, keeping the demo lively and interactive.
The event successfully showcased U.S. poultry as a versatile and practical choice for Filipino households, reinforcing brand awareness in supermarkets. Recommendations suggested replicating the format in other high-traffic outlets, adding recipe cards or QR codes, and enhancing in-store visibility to drive repeat purchases.