photo: 7-Eleven flagship store at Chaeng Wattana, Bangkok
Customers stepping into the 7-Eleven flagship store, located in Chaeng Wattana district, Bangkok, will discover that it is more than just an ordinary convenience store. Late-night snack buyers entering the store are overawed by the dazzling array of digital display screens and signboards advertising current in-store promotions. Next to the entrance is a large digital touch-screen message board where customers may post their own notices.
Customers may browse the in-store digital shopping kiosk for 24 Shopping, a popular online shopping platform where purchases are delivered to their homes for items that are unavailable at 7-Eleven. Mounted on overhead rails is the store’s friendly robot assistant, Sevy Bot. It welcomes everyone into the store with a wave and a grin. It will interact with customers as they wave back and experiment with hand gestures to elicit different responses from the robot as it moves around the store.
The refrigeration unit is filled with various ready-to-go meals. It takes up an entire side wall and carries rice and noodles with meat and vegetables, Japanese gyoza and onigiri, pizzas, hot dogs, and Western toasties. The in-store microwave oven scans the barcode on the meal packaging and automatically selects the correct time and power levels to heat the food up.
The self-service Slurpee drinks dispenser now comes with a touch-screen display, where customers can pre-program their own mix of flavors. The new glass-like take-away cups show off the blend of colors, making it an Instagram-worthy photo.
Available payment methods include the self-checkout counter and using a smart wallet app or a credit card. Behind the counter, the cashier doubles up as the store’s ‘barista’, brewing a macchiato topped with sweet cream for customers. Seating is provided for customers to sit down, enjoy their meals, and surf on the digital tablets provided by the store.
Ready-to-eat meals including processed chicken products at the hi-tech 7-Eleven store
A wide range of ready-to-eat meals