In The Region

Cambodia

Texas’s 3rd Anniversary Celebration: 1000 Free Chicken Sets, Scratch Card Prizes, and Influencer Collaborations

In honor of Texas’s third anniversary, the brand is offering a special commemorative promotion, presenting 1000 complimentary chicken sets until December 31st. To participate, customers can engage in the celebration by making a minimum purchase of $10, which qualifies them to receive a scratch card, providing an opportunity to win various exciting prizes. Enhancing the festive atmosphere, Texas has partnered with influential figures like Mengly Gaming and Miss Srey Meaw, who will be featuring and promoting Texas Chicken during their live streams. Winners will be announced post-live stream and are required to collect their prizes at the designated mall location.

Indonesia

Sarirasa Group’s Exclusive Christmas Offerings for Limited Time Only

The Sarirasa Group, a prominent Indonesian F&B company overseeing several top-tier restaurants in the local culinary landscape, is once again introducing a range of limited-time offerings to celebrate Christmas. From November 27, 2023, to January 8, 2024, enthusiasts of culinary delights can relish not only special dishes but also exclusive deals. Whether opting for dine-in or takeaway, patrons can savor an array of menu selections, including Bistik Jawa (Chicken and Beef), the invigorating Huzarensla Salad, Red Soup, and delectable Bitterballen.

Malaysia

Potato Corner Debuts in Malaysia Serving Flavored Fries and Chicken Pops

Potato Corner, the Filipino food franchise known for its flavored fries and chicken pop, has inaugurated its first Malaysian outlet at Sunway Pyramid through a collaboration with local distributor Rocks Foods. Since its inception in 1992, Potato Corner has grown into an international brand with a footprint in 16 countries. To mark the opening, Potato Corner distributed 1,000 complimentary fries to the public, showcasing their best-flavored fries, featuring signature flavors such as Cheese, BBQ, Chili BBQ, and Sour Cream.

Domino’s Pizza Malaysia Unveils Chief Spicy Officer Position Alongside Spicy Ssamjeang Pizza Comeback

Domino’s Pizza Malaysia is introducing its Chief Spicy Officer position in conjunction with the comeback of the popular Domino’s Ssamjeang pizza. The latest addition, the Ssamjeang loaded supreme pizza, is a fiery delight featuring streaky beef strips, crunchy chicken, nori strips, and a bold Ssamjeang sauce. Complementing the lineup are new spicy variants: Ssamjeang Smokey Beef, Ssamjeang Chicken, and Ssamjeang Tuna. As Domino’s continues to spice up its menu, the Chief Spicy Officer role provides a unique opportunity for spice enthusiasts to play a pivotal role in overseeing these flavorful offerings. Linda Hassan, Domino’s Pizza Malaysia & Singapore Group Chief Marketing Officer, invites passionate individuals to apply for this distinctive position and become part of Domino’s spicy journey.

Philippines

California Pizza Kitchen Expands its Global Reach with a New Philippine Store

California Pizza Kitchen (CPK) continues its international franchise growth with the opening of a new franchise location in Muntinlupa City, Philippines. Operated by its international franchise, Pi Co., Inc., this marks CPK’s 24th international outlet. The store showcases the brand’s latest design package, featuring refurbished wood for a warm ambiance and golden interfaces that pay homage to the Pacific. Offering extended operating hours and an extensive breakfast menu, this location promises a unique, all-encompassing experience for customers, making it the first CPK outlet in the Philippines with such offerings. The menu boasts signature items like The Original BBQ Chicken Pizza and The Original BBQ Chicken Chopped Salad, allowing patrons to savor the distinctive flavors straight from the West Coast.

Singapore

KFC Singapore Spices Up Holidays with ‘Dip ‘N Share’ Bucket and ‘You Dip, You Share’ Card Game

KFC Singapore is introducing a festive twist with the launch of its Dip ‘N Share Bucket and a limited-edition ‘You Dip, You Share’ KFC card game. Developed by R/GA, the game aims to unite people during the holiday season through saucy conversations over KFC’s finger-lickin’ good fried chicken. Players choose a dipping sauce, draw cards to answer saucy questions, and face penalties for refusal. To showcase the game, KFC collaborated with SGAG to host a lively gameshow. This marks KFC’s first venture into launching its own party game, adding a flavorful touch to gatherings and creating lasting memories for fans. Ms. Juliana Lim, Senior Director, Marketing & Innovation at KFC Singapore, expresses excitement about the campaign’s potential to bring joy and fun to KFC enthusiasts. The Dip ‘N Share Bucket and card game are available at all KFC Singapore restaurants for a limited time, priced at $17.50 and $14.95, respectively.

Halal-Certified Festivity: J65 at JEN Singapore Tanglin Wins Best Buffet Award and Unveils Delectable Christmas Spread

JEN Singapore Tanglin by Shangri-La is offering a halal-certified Christmas buffet at J65, which won the prestigious Best Buffet award in the Halal Awards 2022. This festive season, they are showcasing a buffet with over 50 delectable items. A highlight is their Nyonya Style Roasted Boneless Turkey, expertly deboned for a hassle-free dining experience. Complementing the turkey are irresistible dishes like Truffle Oil-Infused Mashed Potatoes and Braised Brussels Sprouts with Turkey Bacon. Celebrate Christmas with this award-winning and diverse culinary spread at J65.

Thailand

Survey Reveals 67% of Thai Meat Eaters Plan to Reduce Meat Consumption in the Next Two Years

According to a survey conducted by Madre Brava, a science-based advocacy group, 67% of Thai meat consumers express an intention to decrease their meat intake over the next two years. The reasons cited include concerns for health, environmental impact, and animal welfare. The study, based on interviews with 1500 Thai consumers in October 2023, indicates that 44% plan to shift to legumes and tofu, 29% prefer meat alternatives, and 28% are open to a combination of both. While Thai consumers generally view alternative proteins as healthier and more eco-friendly, there is apprehension about the potentially higher cost of highly processed options compared to regular meat.

SHOW DC Elevates Shopping Experience with Food Street

SHOW DC, Bangkok’s largest outlet shopping destination, has enhanced its retail and entertainment offerings with the introduction of Food Street, a new food concept located on the 5th Floor. Positioned at the heart of Rama 9, Food Street aims to be a standalone food destination catering to the growing residential and business community in the area. The modern, air-conditioned space offers over 200 menu items, featuring a contemporary twist on traditional Thai street dishes. From Som Tam Moo Grob (Papaya Salad with Crispy Pork) to Khao Lad Kaeng Kali Kai Grob Khai Onsen (Japanese Curry with Crispy Chicken and Onsen Egg on rice), and beloved favorites like Khao Phad Tom Yum Haeng (Dried Tom Yum Fried Rice), Moo Phad Kapi (Stir Fried Pork with Shrimp Paste), and Kuay Tiao Tom Yum (Crispy Wonton Tom Yum Soup), Food Street showcases the best of Thai cuisine. The concept also serves as an opportunity for local food entrepreneurs to operate their own in-mall food stalls, focusing on authenticity and quality while offering popular Thai dishes at affordable prices.

KFC Invests $14.2 Million in Expanding Digital Stores in Thailand

Central Restaurant Group, the entity managing KFC operations in Thailand, is set to allocate $14.2 million towards the establishment of 15-20 new KFC digital stores and the transformation of 15-20 existing branches into digital outlets in 2024. These innovative outlets will feature digital ordering and payment kiosks, with all menu items and advertising banners displayed on screens. Since their introduction in 2022, 75% of customers have demonstrated a preference for digital ordering, while 25% continue to opt for traditional methods. The company aims to achieve a total of 335 KFC branches in Thailand by the end of 2023.

Vietnam

Sojitz acquires NEW VIET DAIRY, expanding market reach in Vietnam

Sojitz Corporation, in collaboration with Sojitz Asia Pte. Ltd. and Sojitz Vietnam Company Ltd., has successfully acquired full ownership of DaiTanViet Joint Stock Company, known as NEW VIET DAIRY, Vietnam’s largest wholesaler of commercial food. Specializing in commercial foods, foodservice, and dairy ingredients, NEW VIET DAIRY holds a significant market position with an annual sales figure of approximately JPY 37 billion in 2022. As the exclusive food importer in Vietnam granted approval by the Authorized Economic Operators program, the company is strategically positioned to benefit from the growing demand in Vietnam’s dining industry. Sojitz plans to integrate NEW VIET DAIRY into its consolidated subsidiary, Huong Thuy Manufacture Service Trading Corporation, to establish a comprehensive wholesale food distribution business catering to various retail sectors and hotels. This acquisition aligns with Sojitz’s strategy to strengthen its value chains and expand sales channels in Vietnam through collaboration with its group businesses.

Ho Chi Minh City’s Culinary Delights Go Global in Media Blitz

Since December 2023, the Ho Chi Minh City Department of Tourism has launched an international campaign spotlighting the city’s diverse cuisine. The captivating video “All You Can Eat” is featured on CNN Asia, Discovery, and Asian Food Network, reaching global audiences. Using digital platforms and social media, the campaign showcases Ho Chi Minh City’s culinary delights. Additionally, the Heritage Guide, distributed on all Vietnam Airlines flights in November and December, offers a quick guide to famous food streets and markets. Notable dishes, including roast duck, chicken pot, and flat steamed rice dumplings, invite visitors to savor the city’s distinctive gastronomy.