From September 1 to 5, USAPEEC ASEAN and the American Egg Board hosted representatives of eight U.S. egg exporters on a trade mission to Singapore, funded by the American Egg Board and the Regional Agricultural Promotion Program (RAPP). The mission took place one month after U.S. shell eggs officially returned to Singapore on July 31, 2026, after an absence of more than two decades.
The delegation arrived in Singapore on September 1.
 The U.S. egg delegation arrives in Singapore, September 1. |
B2B Networking Dinner – September 2
On September 2, USAPEEC ASEAN organized a private business-to-business networking dinner at USHIO Sumiyaki & Sake Bar, supported by the American Egg Board and the U.S. Department of Agriculture. The invitation-only dinner brought together 44 senior decision-makers, including Singapore importers, fast-food chains and a supermarket group, in a closed-door setting for commercial discussions on next steps.
The participation of USDA Regional Agricultural Counselor Alicia Hernandez and American Egg Board President and CEO Emily Metz showed institutional support for long-term trade development. At the dinner, Cash Fong, Executive Chef of TungLok Group, committed to serving U.S. eggs at the group’s restaurants.
The dinner produced an immediate commercial outcome: importer Dasoon confirmed an order for two containers of U.S. shell eggs and made payment the next day, lifting total reported commitments from 22 to 24 containers within one month of the July 31 launch.
 U.S. egg exporters and Singapore buyers at the B2B networking dinner at USHIO Sumiyaki & Sake Bar. |
Singapore Food Agency Briefing and DCM Networking Reception – September 3
On September 3, USAPEEC ASEAN led the U.S. egg producers to a market briefing with the Singapore Food Agency (SFA), in the presence of USDA Regional Agricultural Counselor Alicia Hernandez. Victor Li, Director of Trade Partnerships at SFA, gave an overview of Singapore’s market requirements, food safety framework, import controls and regulatory expectations.
Exporters were able to raise questions directly with SFA and receive practical explanations in the Singapore market context. This reduced uncertainty and helped companies prepare for future trade discussions and shipments.
 The U.S. egg delegation receives briefing on Singapore’s import requirements |
Also on September 3, USAPEEC ASEAN, the American Egg Board and USDA organized a networking reception for 70 food and beverage industry representatives at the residence of U.S. Deputy Chief of Mission Graham Mayer. Attendees spanned the bakery, noodle, paste and broader food-manufacturing sectors, along with importers, SFA officials and other industry stakeholders.
Deputy Chief of Mission Mayer presented appreciation plaques to the eight U.S. egg exporters in recognition of their commitment to developing trade within one month of the U.S. shell egg launch. Four special plaques went to Singapore partners that showed early confidence in U.S. shell eggs through imports, product development and commercial adoption:
- Fong Yit Kaya Pte Ltd – Mr. David Goh
- Hup Huat Noodles Pte Ltd – Mr. Mike
- Bake Mission Pte Ltd – Ms. Shermaine
- N&N Agriculture Pte Ltd – Mr. Ma Chin Chew
Two further plaques went to the organizers: USAPEEC ASEAN, represented by Thomas Tan, PBM, and his team, for coordinating the return of U.S. shell eggs and connecting U.S. suppliers with manufacturers, buyers and officials; and the American Egg Board, for assembling the eight-company delegation.
 Chief of Mission Graham Mayer presents appreciation plaques at the networking reception held at his residence. |
Factory Visits – September 4
On September 4, USAPEEC ASEAN brought the delegation inside four Singapore factories to see how shell and dried eggs are used in local manufacturing, and how imported eggs are processed and positioned for Asian customers.
The first visit was to Hup Huat Noodles Pte Ltd, where U.S. shell eggs are used to produce Asian egg noodles, and where producers learned how eggs contribute to the color and texture local customers expect. At N&N Agriculture Pte Ltd, Mr. Ma Chin Chew showed the delegation how eggs are handled and processed in Singapore, and introduced the egg formats and product choices available in the Asian market.
The delegation then visited Bake Mission Pte Ltd, where U.S. dried egg products are used to produce pineapple and mango tarts for the local retail and foodservice market. Finally, at Fong Yit Kaya Pte Ltd, the group learned how egg ingredients support the richness and consistency of kaya, a coconut and egg spread enjoyed across Southeast Asia.
The visits gave exporters a clear picture of how eggs are used in Singapore and how they can better position their products for local importers and manufacturers. They also gave importers and manufacturers the chance to meet U.S. producers in person, building the trust that supports long-term commercial relationships.
 The U.S. egg delegation at Hup Huat Noodles Pte Ltd |
 The U.S. egg delegation at Fong Yit Kaya Pte Ltd |
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 The U.S. egg delegation at N&N Agriculture Pte Ltd |
 The U.S. egg delegation at Bake Mission Pte Ltd |
On September 3, 14 delegates also attended the U.S. Dried Egg Masterclass at Temasek Polytechnic. The mission concluded on September 5 with the official launch of U.S. shell eggs at FairPrice. Both events are covered in next posts.