Market News

This year has been especially challenging for parents, having to juggle work and home-based learning for their kids. Now that the school holidays are here, families are trawling through the web for creative things to do together. One activity that is gaining traction, especially this close to Christmas is...

Traveling to Japan (or anywhere in the world!) is near impossible right now.  Fret not, KFC Singapore is bringing the Land of the Rising Sun to you this holiday season. Consumers visiting select KFC stores will be able to dine in a booth hosting a scenic view of Mount...

They’re here! The new and much-improved buyer’s guides for U.S. chicken, turkey, and eggs are now available on the USAPEEC website. Thanks to funding from the United Soybean Board and the National Corn Growers Association, the new guides are chocked full of information. Buyers have a link to submit a trade lead...

The second U.S. Poultry Masterclass held September 9, drew a participation of 47 culinary students from the Singapore Hotel and Tourism Education Centre (SHATEC). The students recently completed the poultry curriculum as part of the current academic year. Chef Heman Tan led the session with a demonstration of two dishes...

USAPEEC’s joint retail promotion with the Lotte supermarket chain proved to be a big hit with local consumers. Four outlets from Ho Chi Minh City, and one from Bihn Duong City participated in the month-long promotion held in July. Many shoppers stopped by to chat with local promoters to...

In the final edition of this home cooking series, Chef Eric Teo demonstrates his masterful cooking with two local favorites – Braised U.S. Chicken Whole Leg with Grilled Peach and Claypot U.S. Chicken Whole Leg Rice. For home cooks and aspiring chefs, you can now up your game and add lots of...

French baguette or Japanese milk bread?  Who can resist freshly baked treats? Little wonder that baked goods sales in Asia are growing exponentially as our tastes keep evolving. A recent report from Food and Hotel Asia (FHA) is projecting a USD 74 billion expansion for Asia’s bakery and pastry...

Dip, dress, drizzle or use as marinade for meats and vegetables, sauces have traveled from border to border across the globe. Sometimes no matter how tasty a dish is, adding an extra punch of flavor makes a big difference. Taking meals up a notch, sauces are the most convenient...

A hearty bowl of soup is not just reserved for lunch or dinner, or for cold winter nights. Archaeologists believe that humans have been making soup for the past 20,000 years, with our ancestors boiling meat, vegetables, herbs, nuts and seeds in water over hot rocks. Submerging ingredients in...

In light of the COVID-19 pandemic, global e-commerce sales have increased significantly, and many investors are rushing to set up businesses in countries they trade with, reports research firm, MarketWatch. E-commerce has given consumers access to goods and commodities, from imported groceries to trendy cosmetics, that were previously out...