Prince Mall and EFG ink agreement for multiple brands
EFG (Express Food Group), Cambodia’s leading F&B operator and Prince Mall Group have inked an agreement to bring three iconic international brands to Prince Mall Sihanoukville. Under the agreement, EFG commits to opening Cambodia’s #1 pizza restaurant – The Pizza Company; Sihanouville’s first ever Ice Cream Palour from Swensen’s; and the much-loved ice cream cone and hot dog brand – Dairy Queen, the first in the country. EFG will design a unique look and feel for these three brands celebrating Sihanoukville’s coastal heritage. The brands will be underpinned by EFG’s fast expanding e-commerce pick-up and delivery business.