Blog

On September 15, USAPEEC and The Dining Room at Sheraton Towers Singapore, champion restaurant of Sizzle Showdown 2026, hosted a media tasting for 80 attendees (38 influencers and their guests) to celebrate Chef Mugil Varma’s win as overall champion of the competition. The evening opened with short speeches from...

On September 5, USAPEEC and the American Egg Board officially launched U.S. shell eggs, together with locally manufactured products made with U.S. eggs, at FairPrice Finest, The Woodleigh Mall. The launch marked the first large-scale retail rollout of U.S. shell eggs in Singapore since their return after more than...

On September 3, USAPEEC ASEAN, the American Egg Board and USDA, in collaboration with the Singapore Pastry Alliance, held a U.S. Dried Egg Masterclass at Temasek Polytechnic for 18 pastry and culinary professionals. Award-winning pastry chefs Chef Loh Cheng Kit and Chef Chew Wei Lung led the practical session,...

From September 1 to 5, USAPEEC ASEAN and the American Egg Board hosted representatives of eight U.S. egg exporters on a trade mission to Singapore, funded by the American Egg Board and the Regional Agricultural Promotion Program (RAPP). The mission took place one month after U.S. shell eggs officially...

On September 8, 2026, the final round of the USAPEEC Cooking Contest 2026 for young chefs, titled “Best U.S. Poultry Challenge – Season 4,” was held at Furama Resort Danang. The full-day program began with an opening ceremony, followed by a shopping session at MM Mega Market Danang, where...

On September 6, 2026, USAPEEC hosted a consumer workshop in Danang, bringing together 24 KOL teams and a total of 52 participants, including food influencers, TikTok creators and key opinion leaders (KOLs). The event was honored by the presence of Ms. Shelby Watson, Director of Global Marketing & Allied...

The third season of Sizzle Showdown presented a slightly different challenge than the previous years. Rather than crafting the new U.S. poultry dishes, contestants were tasked with incorporating U.S. turkey into an appetizer or salad, and U.S. chicken or duck into a hot entrée that already exists on their...

The U.S. Poultry Young Chef Workshop and Competition was held on July 16, 2026, at the KOTO Training Centre in Bac Ninh Province. The program opened with an introduction to the U.S. Poultry & Egg Export Council (USAPEEC) and an overview of the U.S. poultry industry. Chef Doan Van...

On July 15, 2026, USAPEEC hosted a consumer workshop in Hanoi, welcoming 25 KOL teams with a total of 50 participants, including food influencers, TikTok creators, and key opinion leaders (KOLs). The event commenced with opening remarks by Mr. Benjamin Henderson, Agricultural Attaché at the U.S. Embassy in Hanoi....

On July 2, USAPEEC, through the American Egg Board, teamed up with U.S. Wheat Associates for a baking with U.S. dried egg masterclass at the UFM Baking and Culinary School in Bangkok, Thailand. The classes aimed to introduce 32 professional bakers from 13 different countries to U.S. ingredients that...