Market News

On August 22, 213 importers, exporters, distributors, hotels and restaurants professionals, and representatives from F&B industry associations as well as government agencies gathered at voco Orchard to celebrate USAPEEC’s 40-year anniversary with a U.S. poultry sampling and networking dinner. The event was opened jointly by USAPEEC-ASEAN Consultant Thomas Tan...

On August 25 and 26, USAPEEC, along with Chefs Sheldon Van Zyl, Chungheang Tek, and Kimtuy Tan held two U.S. poultry masterclasses in the Academy of Culinary Arts Cambodia (ACAC). The first day’s masterclass was tailored to a group of 41 culinary students enrolled in the ACAC’s Diploma in...

Following the success of the first U.S. poultry masterclass with the Asian Culinary Institute (ACI), a second was held on August 29 for 44 culinary trainees, once again hosted by Chef Aaron Tan of Man Fu Yuan and InterContinental Singapore. Much like the first, as well as the ones...

On August 28, 2025, USAPEEC, with support from the Illinois Soybean Association, held a Food Safety and Cold Chain Seminar for Enzo’s Meat Market in Cebu with 27 participants from retail, logistics, and storage teams, including the owner. Ms. Monica Regaspi introduced USAPEEC and the U.S. poultry industry, followed...

Indonesia’s parliament has passed an expansion of the Halal Product Assurance Law, which will mandatory halal certification for most food and beverage products, pharmaceuticals, cosmetics and genetically engineered items by October 17, 2026. The new law will also require a halal logo on halal certified products and clear “non-halal”...

On August 16, 2025, USAPEEC and the Illinois Soybean Association conducted a recipe demo and sampling at Shopwise Gateway 2 under the Global Village program. Chef Sonny Mariano engaged shoppers with dishes like U.S. Chicken Inasal Shawarma and Korean-style fried chicken, distributing around 80 portions. Shoppers praised U.S. chicken’s...

From September 2 to 4, USAPEEC ASEAN embarked on a trade servicing mission to Thailand in order to assess the current potential for U.S. poultry and egg exports to the Kingdom. The mission began with a meeting attended by representatives from Siam Food Services, one of Thailand’s largest F&B...

From June 19 to 25, USAPEEC-ASEAN collaborated with NTUC FairPrice, Singapore’s largest grocery retailer, to raise sales and consumer awareness of U.S. poultry by promoting Valley Chef Chicken Franks, an American hot dog brand made with U.S. chicken. Shoppers at the FairPrice Xtra outlet in the nex, Serangoon mall...

From July 19 – 20, 2025, USAPEEC participated in the event named “U.S. Agricultural Discovery” organized by Agricultural Affairs Office of the U.S. Consulate General in Ho Chi Minh City. At the USAPEEC booth, Chef Le Xuan Tam prepared and served U.S. chicken meatballs with truffle mushroom sauce. After...

In exchange for lowering the tariff rate from 32% to 19%, Indonesia will be offering the United States, among other concessions, unrestricted access to Indonesia’s agriculture market, including commodities such as chicken, beef and corn feed. This is in addition to the Indonesian government agreeing to directly purchase US$4.5...