Market News

Indonesia’s parliament has passed an expansion of the Halal Product Assurance Law, which will mandatory halal certification for most food and beverage products, pharmaceuticals, cosmetics and genetically engineered items by October 17, 2026. The new law will also require a halal logo on halal certified products and clear “non-halal”...

On August 16, 2025, USAPEEC and the Illinois Soybean Association conducted a recipe demo and sampling at Shopwise Gateway 2 under the Global Village program. Chef Sonny Mariano engaged shoppers with dishes like U.S. Chicken Inasal Shawarma and Korean-style fried chicken, distributing around 80 portions. Shoppers praised U.S. chicken’s...

From September 2 to 4, USAPEEC ASEAN embarked on a trade servicing mission to Thailand in order to assess the current potential for U.S. poultry and egg exports to the Kingdom. The mission began with a meeting attended by representatives from Siam Food Services, one of Thailand’s largest F&B...

From June 19 to 25, USAPEEC-ASEAN collaborated with NTUC FairPrice, Singapore’s largest grocery retailer, to raise sales and consumer awareness of U.S. poultry by promoting Valley Chef Chicken Franks, an American hot dog brand made with U.S. chicken. Shoppers at the FairPrice Xtra outlet in the nex, Serangoon mall...

From July 19 – 20, 2025, USAPEEC participated in the event named “U.S. Agricultural Discovery” organized by Agricultural Affairs Office of the U.S. Consulate General in Ho Chi Minh City. At the USAPEEC booth, Chef Le Xuan Tam prepared and served U.S. chicken meatballs with truffle mushroom sauce. After...

In exchange for lowering the tariff rate from 32% to 19%, Indonesia will be offering the United States, among other concessions, unrestricted access to Indonesia’s agriculture market, including commodities such as chicken, beef and corn feed. This is in addition to the Indonesian government agreeing to directly purchase US$4.5...

On June 19, USAPEEC hosted a culinary outreach seminar, cooking demonstration and competition in Bacoor, The Philippines with the Culinary and Foodservice Institute (CFI), a specialized college of the International School of Hotel and Restaurant Management (ISHRM) dedicated to the culinary arts. The activity aimed to deepen students’ understanding...

On July 8, 2025, the U.S. Chicken Tailored Seminar and Cooking Contest was held at the Haiphong Tourism College. Ten teams of young chefs from the college gathered to showcase their culinary creativity and technical skills. Chef Le Xuan Tam opened the event with a live cooking demonstration, presenting...

28 days following the last confirmed case of highly pathogenic avian influenza (HPAI), Brazil has declared its farms officially free of the disease. After being hit with a wave of import suspensions from key trade partners, the Brazilian government is eager to reclaim the country’s spot as the world’s...

On June 25, 2025, the U.S. Chicken Tailored Seminar and Cooking Contest took place at the A Au Culinary School’s Da Nang campus. Ten teams of aspiring chefs from the school came together to demonstrate their culinary creativity and skills. Chef Doan Van Tuan led a live cooking demo,...