Prior to 2006, Vietnam imported very insignificant amounts of U.S. poultry. Imports of U.S. poultry averaged less than 1000 metric tons annually during the period 2003-2005. In May 2005, widespread outbreaks of Asian Influenza (AI) in Vietnam had a severe impact on the Vietnamese poultry industry. USAPEEC donated two forty-footer containers of U.S. poultry to the Vietnamese Poultry Association (VIPA). The donated poultry from a number of U.S. poultry establishments was auctioned to the poultry trade in Hanoi and Ho Chi Minh City. Proceeds from the auction were provided to farmers affected by the AI outbreaks.

The U.S. poultry auction met with overwhelming response from the local farmers. As a result, it led to a big jump in demand for commercial shipments to Vietnam. Within a year, imports of U.S. poultry went up eight fold from 1193 metric tons in 2005 to 8636 metric tons in 2006. Imports tripled to 27, 200 metric tons in 2007. Over the next 12 months, U. S. poultry imports continued on its phenomenal growth to 67,811 metric tons in 2008. By 2013, Vietnam had become the 18th largest U.S. poultry market for the United States. In 2013, the U.S. exported 58, 771 metric tons valued at US$67.5 million.

During the calendar years 2006-2014, USAPEEC Singapore office carried out a series of activities such as participating in food safety seminars, Vietnam Food & Hotel Shows, as well as retail and menu promotions. The events generated new trade contacts and reinforced U.S. poultry presence in the Vietnam market over the nine-year period from 2006.