The food delivery industry in Singapore has observed notable growth over the past few years. Food delivery service company, foodpanda, enjoyed a 400 per cent growth in revenue in March 2016 and its competitor, Deliveroo, increased its delivery riders from 5 to 550 within four months after its official launch in November 20151. Transportation network companies, Uber and Grab, announced their entrances into the food delivery market in 2016 as well2. The popularity in food delivery can be attributed to Singapore’s work-centric culture. Individuals often work late and have little time to prepare dinner at home. As a result, they tend to resort to ordering food through food delivery services for a convenient meal3.
UberEats
Widely-known transportation network company, Uber, launched UberEats in May 20164. There is a delivery fee of three dollars for orders below 40 dollars. UberEats promises meals to be delivered within 35 minutes. The UberEats app allows customers to track their orders from placement of order to receiving their meals at their locations5. It delivers from Ayam Penyet President, a restaurant chain serving Halal-certified authentic Indonesian cuisine. Customers can order signature dishes such as smashed fried chicken, grilled beef or beef rendang from this restaurant6. Another famous restaurant that collaborated with UberEats for delivery is Sunday Market, which serves interesting Asian-fusion dishes such as French toast barbecue char siew chicken and duck pancakes with orange hoisin7.
Deliveroo
Founded in 2015, Deliveroo is one of the largest food delivery companies in the world8. Their app has a “deliver ASAP” function that allows customers to choose restaurants capable of delivering their orders within the indicated time frame. Deliveroo has a delivery fee of five dollars for orders below 25 dollars9. For example, customers can choose from premium restaurants such as Chicken Legend that serves coconut steamboat with a variety of ingredients such as kampongchicken cubes, prawns, and meatballs. Rong Cheng Bak Kut Teh is another restaurant that provides delivery option for their famous Teochew bak kut teh soup through Deliveroo10.
foodpanda
foodpanda is Singapore’s first food delivery company that operates on mobile apps11. Since it was one of the first companies to implement food delivery service through apps, it has more than 1,000 restaurants as its partners12. Its app has a thorough filtering system that filters choices based on delivery time, location, and provides Halal options to Muslim consumers13. foodpanda introduced a 24-hour delivery service island-wide for customers since last year14. Individuals working or studying late at night and need supper are now able to have more food options besides fast food such as McDonald’s.
References
1 The New Paper. (2016). Food delivery market growing. [online] Available at: http://www.tnp.sg/news/singapore/food-delivery-market-growing
2 Channel NewsAsia. (2016). Food delivery fever: What does the future hold for players? [online] Available at: http://www.channelnewsasia.com/news/business/food-delivery-fever-what/2883930.html
3 Euromonitor. (2016). 100% Home Delivery/Takeaway in Singapore. [online] Available at: http://www.euromonitor.com/100-home-delivery-takeaway-in-singapore/report
4 Techinasia. (2016). Uber’s food delivery service launches in Singapore. [online] Available at: https://www.techinasia.com/ubers-food-delivery-service-launch-singapore
5 Stuff. (2016). The Big Question: What is the best food delivery app in Singapore? [online] Available at: http://www.stuff.tv/sg/features/big-
question-what-best-food-delivery-app-in-singapore/ubereats#wqCoODoUtulwaxtb.99
6 Ieat&eat. (2016). Ayam Penyet President @ Kallang Wave.[online] Available at: http://ieatandeat.com/ayam-penyet-president-review/#
7 Thehoneycombers. (2016). CHEAP BRUNCH IN SINGAPORE: WHERE TO NOSH ON CLASSICS (EGGS BENEDICT, ANYONE?) FOR 15 DOLLARS OR LESS. [online] Available at: http://thehoneycombers.com/singapore/cheap-brunch-in-singapore-
places-to-get-eggs-benedict-and-more-for-15-and-under/
8. (2016). The Big Question: What is the best food delivery app in Singapore? [online] Available at: http://www.stuff.tv/sg/features/big-
question-what-best-food-delivery-app-in-singapore/ubereats#wqCoODoUtulwaxtb.99
9. (2016). The Big Question: What is the best food delivery app in Singapore? [online] Available at: http://www.stuff.tv/sg/features/big-
question-what-best-food-delivery-app-in-singapore/ubereats#wqCoODoUtulwaxtb.99
10 Miss Tam Chiak. (2016). 10 Recommended Restaurants to Call for Delivery. [online] Available at: https://www.misstamchiak.com/10-restaurants-deliveroo/
11 Stuff. (2016). The Big Question: What is the best food delivery app in Singapore? [online] Available at: http://www.stuff.tv/sg/features/big-
question-what-best-food-delivery-app-in-singapore/ubereats#wqCoODoUtulwaxtb.99
12 The Straits Times. (2016). Foodpanda introduces 24-hour food delivery service starting with 11 eateries. [online] Available at: http://www.straitstimes.com/lifestyle/food/foodpanda-introduces-24-hour-food-delivery-starting-with-11-eateries
13 Stuff. (2016). The Big Question: What is the best food delivery app in Singapore? [online] Available at: http://www.stuff.tv/sg/features/big-
question-what-best-food-delivery-app-in-singapore/ubereats#wqCoODoUtulwaxtb.99
14 The Straits Times. (2016). Foodpanda introduces 24-hour food delivery service starting with 11 eateries. [online] Available at: http://www.straitstimes.com/lifestyle/food/foodpanda-introduces-24-hour-food-delivery-starting-with-11-eateries