USAPEEC ASEAN

photo: A fried chicken dish served in Singapore

In Singapore, the food and beverage (F&B) industry plays a crucial role in contributing to the country’s economic growth¹. There are 7,679 food establishments in 2016 and the number is still rising². Today, there are over 477 fast food outlets operating in Singapore². Some of the trending fast food chains serving fried chicken to patrons are 4Fingers Crispy Chicken, NeNe Chicken, CHICKEN UP and Chic-a-boo Fried Chicken.

4Fingers Crispy Chicken serves fried chicken to the masses. In 2009, the brand opened its first flagship store in ION Orchard³. As their crispy fried chicken became a crowd’s favorite, six more stores opened up two years later³. 4Fingers Crispy Chicken serves the freshest chicken to patrons and prepares their sauces from scratch. All of their food items are prepared with natural herbs and spices without artificial flavorings and monosodium glutamate (MSG)³.

NeNe Chicken serves natural, clean, healthy and fresh fried chicken to their diners⁴. Founded in South Korea in 1999, NeNe Chicken became popular rapidly as one of the nation’s favorite fried chicken household brands⁴. The brand attributes a success factor to its batter-dip process, ensuring the frying oil does not seep into the chicken meat during the deep frying process⁴. In this manner, the chicken meat remains moist and batter stays crunchy. NeNe Chicken opened up its first store in Singapore in 2012, continuing its success traced from South Korea. Today, they have nine Halal-certified outlets in Singapore⁵.

CHICKEN UP was founded in 2010 as a modern approach to Korean cuisine. Their signature dishes are Ganjang chicken wings, Yangnyum chicken wings and original crispy fried chicken. The brand has been dubbed as Singapore’s number one Korean fried chicken⁶. The popularity can be attributed to its extensive 12-hour marinating process using an original recipe before deep-frying the chicken meat to lock in the flavors. To date, there are four outlets operating in Singapore.

Chic-a-boo Fried Chicken offers fresh chicken tenders, value-for-money set meals and juicy burgers to their diners. This brand is founded by Aston Soon, who is also the founder of the popular Western casual restaurant Astons Specialities⁷. Chic-a-Boo Fried Chicken is well-received by patrons for their homely country-style fried chicken.

A Korean fried chicken set meal in Singapore

References:

1. Singapore Business Review. (2016). Here’s why Singapore can depend on F&B industry for economic growth. [online] Available at: http://sbr.com.sg/food-beverage/news/heres-why-singapore-can-depend-fb-industry-economic-growth
2. SingStat. (2017). Food and Beverage Industry in Singapore in 2016. [online] Available at: http://www.singstat.gov.sg/statistics/visualising-data/infographics/food-and-beverage
3. 4FINGERS. (2017). About us. [online] Available at: http://www.4fingers.com/About-Our-Story-4FINGERS
4. NeNe Chicken. (2017). About us. [online] Available at: http://www.nenechicken.com.sg/about/
5. NeNe Chicken. (2017). Ninth outlet. [online] Available at: http://www.nenechicken.com.sg/nene-chickens-9th-outlet/
6. CHICKEN UP. (2017). About us. [online] Available at: http://www.chicken-up.com/
7. Chic-a-Boo Fried Chicken. (2017). Our Story. [online] Available at: http://www.astons.com.sg/partners/chic-a-boo/