Market News

photo: Saigon Professional Chefs Guild Staff welcoming guests at the SPC event The Saigon Professional Chefs’ Guild celebrated their 14th Anniversary Dinner on March 19th 2019 at the Equatorial Hotel, Ho Chi Minh City, Vietnam. Over 350 guests primarily from the food service and restaurant industry attended the evening reception....

‘Aviation’ by Atlas (photo: Lifestyle Asia) Non-drinkers can soon rejoice! The availability of non-alcoholic cocktails at restaurants, pubs and bars will ensure the provision of even more options. A gap in the market is being filled by non-alcoholic cocktails or concoctions that are carefully thought through, that cost just...

Beef Shepherd’s Pie (photo: danielfooddiary) The experience of dining in a stranger’s home is no longer a mystery. Many chefs in Singapore have started providing unique dining experiences for customers in their own homes. If you are looking for a new experience, private dining may be an alternative you...

photo: Hot Pot The Lunar New Year which occurs in February 2019 heralds a time for reunion and for celebrations with family and relatives. One of the best ways to celebrate is gather around a hot pot, catching up with family updates, eating and drinking at the same time. The...

photo: Mamak shop at HDB void deck “Come shop here,” said the elderly owner of the mamak shop tucked in the void deck of an apartment block. “We have microwavable food, frozen nuggets and meats. There’s no need to walk 15 minutes to the supermarket and there are no long...

photo: Rarobang Coffee Almost hidden within a row of shop houses along a dusty road was a shop serving a specialty coffee in a cup made from one half of a coconut shell. The flavor of the thick locally grown coffee is further enhanced as the customer sipped the...

photo: A cross section view of Swensen’s Restaurant Swensen’s restaurant group in collaboration with USAPEEC carried out a two month turkey promotion over the Christmas festive season. Digital screen images of the turkey promotion were featured at the entrance of each Swensen’s restaurant participating in the turkey menu promotion. Eye...

photo: Guest at the Buffet line at Viking’s Restaurant Over the festive season stretching from Thanksgiving to Christmas, USAPEEC collaborated with Vikings, one of the largest local restaurant group to carry out a U.S. poultry menu promotion with specially created turkey and chicken dishes. Vikings restaurants created a promotional YouTube...

photo: Nasi Lemak Rice Burger Eating, as many will attest, is a favorite Singapore past time. There are numerous food blogs extolling the next hidden gem of a dish hidden on this densely populated island. Yet, the Singaporean consumer is capricious. In 2017, many went crazy over various individual...

photo: Butternut squash mac n cheese In recent times, there have been efforts made towards promoting and maintaining a healthy lifestyle for Singaporeans1. The increasing demand by locals to keep active are providing market opportunities for global health and fitness brands to increase their presence in Singapore2. Salad shops, grain...