Thailand
10-15 new restaurants for Bonchon
Korean fried chicken chain Bonchon will invest USD3.05 million this year to open 10-15 new restaurants in Thailand, up from 106 branches. According to Minor Food Group, Bonchon’s operator in the country, the fried chicken market, worth over USD610 million, is expected to register double-digit growth annually. Bonchon is anticipating more than 20% revenue growth in 2023 and will boost dine-in sales by improving store design and launching new menus.