Tyson Foods launches first retail shop
Tyson Foods has launched its first retail shop in Pathum Thani province, targeting wholesale customers, SMEs, and entrepreneurs. The Meat Fresh shop offers more than 50 SKUs of fresh and frozen cooked chicken products and plant-based proteins. Selling points include meat freshness and value for money. Lee Yeong Sheng, Vice President Commercial-APAC, said the Meat Fresh shop offers competitively priced and quality chicken products. Tyson Foods plans to open more than 10 shops in Thailand this year.