Vietnam
Sojitz acquires NEW VIET DAIRY, expanding market reach in Vietnam
Sojitz Corporation, in collaboration with Sojitz Asia Pte. Ltd. and Sojitz Vietnam Company Ltd., has successfully acquired full ownership of DaiTanViet Joint Stock Company, known as NEW VIET DAIRY, Vietnam’s largest wholesaler of commercial food. Specializing in commercial foods, foodservice, and dairy ingredients, NEW VIET DAIRY holds a significant market position with an annual sales figure of approximately JPY 37 billion in 2022. As the exclusive food importer in Vietnam granted approval by the Authorized Economic Operators program, the company is strategically positioned to benefit from the growing demand in Vietnam’s dining industry. Sojitz plans to integrate NEW VIET DAIRY into its consolidated subsidiary, Huong Thuy Manufacture Service Trading Corporation, to establish a comprehensive wholesale food distribution business catering to various retail sectors and hotels. This acquisition aligns with Sojitz’s strategy to strengthen its value chains and expand sales channels in Vietnam through collaboration with its group businesses.
Ho Chi Minh City’s Culinary Delights Go Global in Media Blitz
Since December 2023, the Ho Chi Minh City Department of Tourism has launched an international campaign spotlighting the city’s diverse cuisine. The captivating video “All You Can Eat” is featured on CNN Asia, Discovery, and Asian Food Network, reaching global audiences. Using digital platforms and social media, the campaign showcases Ho Chi Minh City’s culinary delights. Additionally, the Heritage Guide, distributed on all Vietnam Airlines flights in November and December, offers a quick guide to famous food streets and markets. Notable dishes, including roast duck, chicken pot, and flat steamed rice dumplings, invite visitors to savor the city’s distinctive gastronomy.