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Projections indicate that South Asia and Southeast Asia are expected to account for 50% of the growth in Asia’s demand for poultry meat up to the decade’s end, with markets forecast to be 30% bigger by 2030. The region’s growing poultry appetite is driven by several interrelated factors.
- Changing Consumer Preferences: There is a noticeable shift in consumer preferences toward poultry over other protein sources, partly due to health perceptions, as poultry is often considered a leaner and healthier meat option. Additionally, cultural factors and the increasing influence of Western diets have made poultry-based dishes more popular.
- Economic Growth and Rising Incomes: As people earn more, their ability to diversify their diets improves, often resulting in higher meat consumption. Poultry, in particular, becomes a preferred choice due to its relatively lower cost compared to other meats and its adaptability to various culinary traditions within the region.
- Urbanization: Lifestyles and dietary habits undergo significant transformations as urban areas expand. Urban dwellers often have greater access to diverse food options, including poultry, which is both affordable and versatile.
Find out why U.S. poultry products are ideal to feed Southeast Asia’s growing poultry appetite.
Why Are U.S. Poultry Products Preferred