photo: A cross section view of Swensen’s Restaurant Swensen’s restaurant group in collaboration with USAPEEC carried out a two month turkey promotion over the Christmas festive season. Digital screen images of the turkey promotion were featured at the entrance of each Swensen’s restaurant participating in the turkey menu promotion. Eye...
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photo: Guest at the Buffet line at Viking’s Restaurant Over the festive season stretching from Thanksgiving to Christmas, USAPEEC collaborated with Vikings, one of the largest local restaurant group to carry out a U.S. poultry menu promotion with specially created turkey and chicken dishes. Vikings restaurants created a promotional YouTube...
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photo: Nasi Lemak Rice Burger Eating, as many will attest, is a favorite Singapore past time. There are numerous food blogs extolling the next hidden gem of a dish hidden on this densely populated island. Yet, the Singaporean consumer is capricious. In 2017, many went crazy over various individual...
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photo: Indoor floating market @Icon Siam At a time when many shopping malls worldwide are reporting rising vacancy or falling rentals, Thailand saw the lavish opening of IconSiam just last month (November 2018). IconSiam is a B54 billion (US$1.65 billion) mixed-use-development that spans over 400 meters along the Chao Phraya...
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photo: Philippine Tradition Christmas Parols Lanterns Philippines can easily lay claim to the longest holiday season in the world The Christmas season in the Philippines starts on the first of September, otherwise also known as the start of the “Ber months” (September through to December), when Filipinos began their countdown...
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photo: Margaret Say, USAPEEC ASEAN Director in discussion with Vietnamese Trade during Food&Hotel Hanoi Show USAPEEC’s participation at the inaugural Food & Hotel Hanoi Show which took place during November 28-30 in Vietnam’s capital city proves to be one of major attractions during the event. Daily sampling of specially prepared...
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photo: Guests at the American Culinary Experience Reception Hotel Hilton, Colombo Sri Lanka The U.S. Embassy launched an evening of American Culinary Experience for key Sri Lanka food trade represenatives. Over 250 guests were treated to a variety of local and Western dishes featuring U.S. poultry and other U.S. foods...
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photo: Butternut squash mac n cheese In recent times, there have been efforts made towards promoting and maintaining a healthy lifestyle for Singaporeans1. The increasing demand by locals to keep active are providing market opportunities for global health and fitness brands to increase their presence in Singapore2. Salad shops, grain...
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Photo:Fireworks display The end of year festivities only means one thing for Southeast Asian cultures. Food, food and more food! People are exceptionally thrilled when it comes to celebrating with food. It is little wonder that gastronomy is highly regarded in these cultures as it is often part of...
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photo: A sous vide meal served at Wafuken (Credits: @wafuken) Bonjour! Have you ever ordered a chicken dish in the restaurant that was cooked in sous vide style and wondered what that was? It is French with a literal meaning of “under vacuum”1. It refers to the cooking method where food is secured in a zip-lock...
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