photo: A cross section view of Swensen’s Restaurant
Swensen’s restaurant group in collaboration with USAPEEC carried out a two month turkey promotion over the Christmas festive season. Digital screen images of the turkey promotion were featured at the entrance of each Swensen’s restaurant participating in the turkey menu promotion. Eye catching Christmas dine-in menus featuring U.S. turkey products and ingredients were presented to seated diners. Customers were delighted to be provided with the novel offering of a wide range of specially created turkey dishes. Besides the traditional turkey, grilled turkey salad, grilled turkey Aglio Olio, two of the main menu highlights, the Winter Combo Meal and Jolly Good Platter incorporated turkey breast as the main ingredient. Online orders of U.S. turkey and turkey products were also prominently featured in Swensen’s online Christmas catalogue during the promotional period. Response to the turkey promotion was overwhelming with the Winter Combo dish providing the highest sales volume among all other dishes.