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A national consumer survey by GMO Research found that 83% of Singaporean consumers want foodservice operators and retailers to source cage-free eggs, with 69% more inclined to patronize food brands that sourced only cage-free eggs. The majority of consumers are also more willing to pay a premium for cage-free...

Zen Corporation Group, which operates 11 restaurant brands and more than 240 outlets, joins nearly 80 other major national and multinational companies in Thailand such as AccorHotels, Hilton Hotels and Resorts, and Nestlé in committing to sourcing only cage-free eggs. The group is already sourcing 80% of all its...

Sizzle Showdown, the national culinary championship in Singapore that brings its winning U.S. poultry dish to restaurants nationwide for consumers to try, held its first media tasting on September 18. Jack’s Place, a Western restaurant with 12 outlets nationwide, hosted the event for 18 key opinion leaders and their...

  Chef Yuzaimi, a head chef in Market Hall Sentosa, Singapore, conducted a masterclass for 24 students on September 13. He shared his professional working experience with the young chef hopefuls, taught them about the quality characteristics of U.S. poultry and the techniques required for handling them, and demonstrated...

On September 12, USAPEEC participated in the Great American Barbecue, organized by the USDA Foreign Agricultural Service and the U.S. Embassy at Melia Hanoi. The event attracted 157 attendees, including F&B importers, distributors, retailers, hotel and restaurant managers, chefs, and media representatives from northern Vietnam. Guests had the chance...

On September 12, the final round of the USAPEEC’s “Best U.S. Poultry Challenge – Season 2” cooking contest for young chefs unfolded at Furama Resort Danang. The full-day event started with a morning training session on cold chain management and the safe handling of U.S. poultry, led by Chef...

USAPEEC Vietnam participated in the USDA trade mission to Ho Chi Minh City and Hanoi from September 9 to 13, 2024. Five USAPEEC members joined this mission, including the American Egg Board, Globex, Lamex Foods, Pilgrim’s Pride, and Ronald A. Chisholm. On this occasion, we arranged a brief meeting...

On August 28, master chefs Norbert Ehrbar and Le Xuan Tam showcased six recipes featuring U.S. chicken at Sheraton Saigon Hotel to 51 participants, comprising cooking enthusiasts, food bloggers, and numerous social media content creators. The participants had the pleasure of watching the masters at work, who taught them...

On the vibrant day of July 20, the culinary scene in Singapore was electrified by Sizzle Showdown, a national culinary competition that brought together aspiring young chefs from culinary institutions such as At-Sunrice GlobalChef Academy, ITE, SHATEC, Temasek Polytechnic. The air sizzled with excitement and the tantalizing aroma of...

The U.S. Poultry Networking Dinner held at At-Sunrice GlobalChef Academy on July 18, brought together some 60 representatives from various sectors of the F&B industry including key figures such as Ira Sugit, USDA Agricultural Specialist; Alice Kwek, USDA Marketing Specialist; Mr. Alvin Kwek, President of the Meat Traders Association...